{"id":242,"date":"2008-08-11T09:21:21","date_gmt":"2008-08-11T13:21:21","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=242"},"modified":"2025-07-02T12:23:20","modified_gmt":"2025-07-02T17:23:20","slug":"how-is-your-online-reputation","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/how-is-your-online-reputation.html","title":{"rendered":"How is Your Online Reputation?"},"content":{"rendered":"

Eric Brantner
\nSEO Content Development<\/a><\/p>\n

In today’s marketplace where a growing number of consumers are turning to Internet shopping, a company is only as good as its online reputation. Even though shopping online has become commonplace, consumers are still wary of dealing with companies they can’t see face to face. For this reason, these potential customers are doing their homework on companies before they do business with them. So, when they search for your company, do you know what they’ll find?<\/p>\n

Ego Search<\/strong><\/p>\n

An ego search<\/a> is the act of searching for one’s own name online. Even though the term conjures up images of self-importance, it’s actually a type of search every business owner should be performing on a regular basis. If you’re not doing this, you could be exposing your business to lost sales and declining profits due to negative search results.<\/p>\n

The Results Are In!<\/strong><\/p>\n

For the sake of this article, let’s say your ego search turns up unflattering results about your company. What do you do? Don’t panic. Using simple SEO techniques, you can take control of your online reputation.<\/p>\n