{"id":2377,"date":"2013-10-18T12:37:57","date_gmt":"2013-10-18T16:37:57","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=2377"},"modified":"2025-07-01T10:55:13","modified_gmt":"2025-07-01T15:55:13","slug":"content-writing-in-a-word","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/content-writing-in-a-word.html","title":{"rendered":"Content writing in a word"},"content":{"rendered":"

Are you shamelessly obsessed with reading other writers\u2019 internet content?<\/p>\n

I know I am. I\u2019m one of those obsessive-compulsive folks who will read anything.<\/p>\n

And keep reading \u2026 to a point.<\/p>\n

“Content is king”.<\/h2>\n

I\u2019ll bet you a million, correction, 50 cents because most writers aren\u2019t Spielberg, that you\u2019ve heard that clich\u00e9. The content developer\u2019s mantra, repeated like “om”. Our heads touched to the floor in reverence.<\/p>\n

All hail the peacock king.<\/p>\n

You\u2019re now wondering wonder why any professional content writer would use such an old-fashioned word. Isn\u2019t content today fresh, new, edgy?<\/p>\n

Content writing<\/a> should be innovative, but much of what we currently read is far from unique. Clients expect memorable words. Instead, many of us rehash of the same old, same old with different words in greater numbers.<\/p>\n

Peacock. Over embellished. Why is that?<\/p>\n

As content writers, we trade our skill with the written word for money. So much depends on how many words we write. A specified number of words for a prescribed number of dollars so we can pay the bills.<\/p>\n

Then there\u2019re keywords, internal and external links — “d” and “e” per “f” words. Search engine optimization.<\/p>\n

And deadlines.<\/p>\n

So we put in extra useless words, piling bling on bling. Not really saying anything extraordinary or adding of value for the audience. They\u2019ve been there before, and will be gone quicker than a jack rabbit.<\/p>\n

We don\u2019t have time to contemplate a different angle for our content. If we do, to use the words of Samuel Delany, “sometimes you want to say things, and you’re missing an idea to make them with, and missing a word to make the idea with.”<\/p>\n

A single word can replace 10.<\/p>\n

We miss the mark.<\/p>\n

It\u2019s imperative to keep focus, twisting an old topic differently, making every word matter. So what if you don\u2019t make the word count? Simplicity is what\u2019s important to getting a crystal-clear message across.<\/p>\n

Stop writing when you\u2019ve made the point.<\/p>\n

Content development should be about both long and short, but sometimes less is<\/em><\/strong> actually more. Some of the best writers are geniuses at brevity. And we hang on every word.<\/p>\n

If we can master that feat, we too could be in high demand, never without work.<\/p>\n

Ralph Waldo Emerson said it best<\/p>\n

“Why need I volumes, if one word suffice?”<\/p>\n

Your audience will love you (and your content) for it.<\/p>\n","protected":false},"excerpt":{"rendered":"

Are you shamelessly obsessed with reading other writers\u2019 internet content? I know I am. I\u2019m one of those obsessive-compulsive folks who will read anything. And keep reading \u2026 to a point. “Content is king”. I\u2019ll bet you a million, correction, 50 cents because most writers aren\u2019t Spielberg, that you\u2019ve heard that clich\u00e9. The content developer\u2019s mantra, repeated like “om”. Our heads touched to the floor in reverence. All hail the peacock king. You\u2019re now wondering wonder why any professional content writer would use such an old-fashioned word. Isn\u2019t content today fresh, new, edgy? Content writing should be innovative, but much of what we currently read is far from unique. Clients expect memorable words. Instead, many of us rehash of the same old, same old with different words in greater numbers. Peacock. Over embellished. Why is that? As content writers, we trade our skill with the written word for money. So much depends on how many words we write. A specified number of words for a prescribed number of dollars so we can pay the bills. Then there\u2019re keywords, internal and external links — “d” and “e” per “f” words. Search engine optimization. And deadlines. So we put in extra useless<\/p>\n","protected":false},"author":2,"featured_media":4672,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487],"tags":[924,531,922,925,923],"class_list":["post-2377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-content-development","tag-content-creation-for-seo","tag-content-writing","tag-effective-content-writing","tag-engaging-content-writing","tag-seo-content-writing"],"yoast_head":"\nEffective Content Writing in a Word: Key to Success<\/title>\n<meta name=\"description\" content=\"Discover the power of concise content writing. 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