{"id":2352,"date":"2013-07-28T00:05:25","date_gmt":"2013-07-28T04:05:25","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=2352"},"modified":"2025-07-01T11:07:04","modified_gmt":"2025-07-01T16:07:04","slug":"quality-content-definition","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/quality-content-definition.html","title":{"rendered":"Laying out quality content in black and white"},"content":{"rendered":"

No doubt about it, quality content is the centerpiece of content marketing.  Writing articles and blogs is probably the number one strategy that puts you miles ahead of your competition, increases your company\u2019s reach, and cements an authoritative brand for the long haul.<\/p>\n

The definition of quality content is not black and white. The term \u201cquality\u201d is as varied as the number of copywriters, clients, and information-seekers walking this planet. If I had a penny for every description I\u2019ve heard or read, I\u2019d be living a life of ease on a tropical beach somewhere and surfing every day.<\/p>\n

What is Quality Content?<\/h2>\n

Google\u2019s idea about quality content<\/a> focuses on the reader only once. But mostly Google advises how to get the website found and what the search engine wants so you\u2019ll end up on the front page. Search engine optimization is important to getting traffic (visitors), but Google generally doesn\u2019t buy your products.<\/p>\n

Clients and your audience are not search engine spider algorithms.<\/p>\n

Getting found is crucial, but keeping an audience is decisive.<\/p>\n

Client\u2019s Quality Content<\/h3>\n

Most of the time Houston clients aren\u2019t helpful at all in developing content. They don\u2019t lay out their expectations in black and write. Write it, we\u2019ll review. If we like it, we\u2019ll approve it. If not, well \u2026<\/p>\n

Never lose sight that to a client, it\u2019s all business, and quality is defined in terms of<\/p>\n