{"id":2352,"date":"2013-07-28T00:05:25","date_gmt":"2013-07-28T04:05:25","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=2352"},"modified":"2025-07-01T11:07:04","modified_gmt":"2025-07-01T16:07:04","slug":"quality-content-definition","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/quality-content-definition.html","title":{"rendered":"Laying out quality content in black and white"},"content":{"rendered":"<p>No doubt about it, quality content is the centerpiece of content marketing.&nbsp; Writing articles and blogs is probably the number one strategy that puts you miles ahead of your competition, increases your company\u2019s reach, and cements an authoritative brand for the long haul.<\/p>\n<p>The definition of quality content is not black and white. The term \u201cquality\u201d is as varied as the number of copywriters, clients, and information-seekers walking this planet. If I had a penny for every description I\u2019ve heard or read, I\u2019d be living a life of ease on a tropical beach somewhere and surfing every day.<\/p>\n<h2>What is Quality Content?<\/h2>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/40349?hl=en\">Google\u2019s idea about quality content<\/a> focuses on the reader only once. But mostly Google advises how to get the website found and what the search engine wants so you\u2019ll end up on the front page. Search engine optimization is important to getting traffic (visitors), but Google generally doesn\u2019t buy your products.<\/p>\n<p>Clients and your audience are not search engine spider algorithms.<\/p>\n<p>Getting found is crucial, but keeping an audience is decisive.<\/p>\n<h3>Client\u2019s Quality Content<\/h3>\n<p>Most of the time Houston clients aren\u2019t helpful at all in developing content. They don\u2019t lay out their expectations in black and write. Write it, we\u2019ll review. If we like it, we\u2019ll approve it. If not, well \u2026<\/p>\n<p>Never lose sight that to a client, it\u2019s all business, and quality is defined in terms of<\/p>\n<ul>\n<li>Brand elevation and awareness<\/li>\n<li>Why you\u2019re better than your competitor<\/li>\n<li>Sales and repeat sales (customer loyalty)<\/li>\n<\/ul>\n<p>If the client\u2019s phone starts ringing, if the online sales go up, you have quality content.<\/p>\n<h3>Reader\u2019s Quality Content<\/h3>\n<p>Your client\u2019s phone or cash register won\u2019t start ringing until you keep your visitor. People look at websites for information. They are usually in a decision-making mode, or close to it.<\/p>\n<p>Convince me.<\/p>\n<p>Or they have a problem they need help with.<\/p>\n<p>Solve it.<\/p>\n<p>Maybe they may be casually browsing.<\/p>\n<p>I\u2019m bored, entertain me.<\/p>\n<p>One thing for sure, your audience is not looking for a research paper, chock full of jargon that they can\u2019t understand. They don\u2019t need to be talked down to, or talked up to. They don\u2019t need sales pitch after sales pitch, touting feature after feature. They don\u2019t like text and grammatical errors.<\/p>\n<p>And they certainly don\u2019t want to take a nap.<\/p>\n<p>From a reader\u2019s view, quality content is black and white. The visitor demands exceptional writing that is<\/p>\n<ul>\n<li>Relevant,<\/li>\n<li>easy to read, and<\/li>\n<li>informative<\/li>\n<\/ul>\n<p>that helps them<\/p>\n<ul>\n<li>make a decision<\/li>\n<li>solve a problem<\/li>\n<li>stimulate an idea<\/li>\n<\/ul>\n<p>The copywriter must \u201cmake it happen\u201d for both the viewer on a mission and the casual surfer. The reader must be convinced through text that he or she really needs the product because it will make life easier.<\/p>\n<h3>Copywriter\u2019s Quality Content<\/h3>\n<p>It\u2019s not enough to write appealing, informative, objective and precise webpages, articles, and blogs.<\/p>\n<p>Houston, we have a problem.<\/p>\n<p><a href=\"http:\/\/www.directoryone.com\/website-content-development.htm\">SEO copywriters<\/a> must find a way to combine what search engines, clients, and readers want simultaneously.<\/p>\n<p>Therefore, copywriters\u2019 definition of quality content is writing that<\/p>\n<ul>\n<li>Is search engine bait<\/li>\n<li>Reinforces the clients brand and<\/li>\n<li>Increases client sales that is<\/li>\n<li>Interesting to the reader,<\/li>\n<li>Enticing him or her to buy the product or service and<\/li>\n<li>Share the discovery with family, friends, and co-workers<\/li>\n<\/ul>\n<p>Quality content is very tall order for a relatively short copy piece. Search engine marketing is undoubtedly a cruel mistress.<\/p>\n<p>Are you sold?<\/p>\n<p>What\u2019s your quality content definition?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No doubt about it, quality content is the centerpiece of content marketing.&nbsp; Writing articles and blogs is probably the number one strategy that puts you miles ahead of your competition, increases your company\u2019s reach, and cements an authoritative brand for the long haul. The definition of quality content is not black and white. The term \u201cquality\u201d is as varied as the number of copywriters, clients, and information-seekers walking this planet. If I had a penny for every description I\u2019ve heard or read, I\u2019d be living a life of ease on a tropical beach somewhere and surfing every day. What is Quality Content? Google\u2019s idea about quality content focuses on the reader only once. But mostly Google advises how to get the website found and what the search engine wants so you\u2019ll end up on the front page. Search engine optimization is important to getting traffic (visitors), but Google generally doesn\u2019t buy your products. Clients and your audience are not search engine spider algorithms. Getting found is crucial, but keeping an audience is decisive. Client\u2019s Quality Content Most of the time Houston clients aren\u2019t helpful at all in developing content. They don\u2019t lay out their expectations in black and write. Write<\/p>\n","protected":false},"author":2,"featured_media":4678,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[945,946,943,942,941,944],"class_list":["post-2352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting","tag-content-marketing-best-practices","tag-content-strategy-tips","tag-content-writing-tips","tag-creating-quality-content","tag-quality-content","tag-seo-content-quality"],"_links":{"self":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts\/2352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/comments?post=2352"}],"version-history":[{"count":2,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts\/2352\/revisions"}],"predecessor-version":[{"id":4329,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts\/2352\/revisions\/4329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/media\/4678"}],"wp:attachment":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/media?parent=2352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/categories?post=2352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/tags?post=2352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}