{"id":2238,"date":"2013-07-05T15:36:01","date_gmt":"2013-07-05T19:36:01","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=2238"},"modified":"2025-07-01T11:25:01","modified_gmt":"2025-07-01T16:25:01","slug":"houston-internet-maketing-tips-the-power-of-reviews","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/houston-internet-maketing-tips-the-power-of-reviews.html","title":{"rendered":"Houston Internet Maketing Tips: The Power of Reviews"},"content":{"rendered":"<p><a href=\"http:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/Google+Local_houston-internet-marketing.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2240\" src=\"http:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/Google+Local_houston-internet-marketing-300x171.png\" alt=\"Local Houston internet marketing\" width=\"300\" height=\"171\" srcset=\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/Google+Local_houston-internet-marketing-300x171.png 300w, https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/Google+Local_houston-internet-marketing.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>As a Houston internet marketing company, we are constantly trying to find techniques that our clients can use to boost their rankings without having to spend the extra cash. One of the most <a href=\"https:\/\/www.directoryone.com\/articles\/houston-search-engine-marketing-and-advertising-company.html\">powerful SEO tools<\/a> businesses have at their disposal are customer reviews. These differ from the traditional testimonial you may have posted on your website. Reviews are posted by customers on third party sites, such as Yelp and your Google Business page. These reviews can significantly increase the visibility of your website. Here&#8217;s a few ways to get more reviews on these sites.<\/p>\n<h2>Politely Ask your Customers<\/h2>\n<p>If it seems a bit awkward to ask your customers to leave a review, there are a few strategies you can use to make it seem more natural. If you have a feedback form you give clients, you can simply add your Google Business Listing, Local page or Yelp profile as an option.<\/p>\n<p>Email campaigns can also be effective if done with another subject in mind. For example, if you have a special you want to promote, you can send an email about that and then add links to the site you would like a review on. You can also add links to more personal emails with clients as well.<\/p>\n<h2>Spread them Out<\/h2>\n<p>So you have a customer that sends you and email thanking you for your product and\/or service. You want to ask them to re-use that email and put it in a review, but you already have plenty of reviews, the best thing to do at this point is to ask them to put a review on a different site. Google is fantastic because those reviews can be pulled up on any smart phone map. Industry related website will also be helpful in terms of rank because their authority on the subject pulls more weight in the SEO world. Having your reviews spread out simply seems more authentic to Google&#8217;s algorithms.<\/p>\n<h2>Comment Back!<\/h2>\n<p>Its important to interact with your costumers. <a href=\"http:\/\/ezlocal.com\/blog\/post\/ten-google-review-building-tops.aspx\">Responding back to reviews<\/a> not only helps the image of your business, but it can also help you address problems you may have not been aware of.<\/p>\n<h2>Let them Roll in Slowly<\/h2>\n<p>If you are starting a review campaign, it is essential that you limit it to only a few clients or customers at a time. If you get a lot of reviews all at the same time, it may look a bit suspicious to Google. It ends up looking like you&#8217;re using black hat SEO tricks (e.g. paying services like Fiverr to submit reviews) to get your reviews up. You want to get reviews naturally, but you want to make sure that that is also reflected in the number of reviews you have.<\/p>\n<p>For more <a href=\"https:\/\/www.directoryone.com\/\">Houston internet marketing<\/a> tips like these, call Directory One at 713.465.0051.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a Houston internet marketing company, we are constantly trying to find techniques that our clients can use to boost their rankings without having to spend the extra cash. One of the most powerful SEO tools businesses have at their disposal are customer reviews. These differ from the traditional testimonial you may have posted on your website. Reviews are posted by customers on third party sites, such as Yelp and your Google Business page. These reviews can significantly increase the visibility of your website. Here&#8217;s a few ways to get more reviews on these sites. Politely Ask your Customers If it seems a bit awkward to ask your customers to leave a review, there are a few strategies you can use to make it seem more natural. If you have a feedback form you give clients, you can simply add your Google Business Listing, Local page or Yelp profile as an option. Email campaigns can also be effective if done with another subject in mind. For example, if you have a special you want to promote, you can send an email about that and then add links to the site you would like a review on. You can also add<\/p>\n","protected":false},"author":2,"featured_media":4686,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[969,485,484,533],"class_list":["post-2238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing","tag-houston-internet-maketing","tag-houston-reviews","tag-online-reviews","tag-internet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Houston Internet Maketing Tips: The Power of Reviews<\/title>\n<meta name=\"description\" content=\"Make your online reviews work for you. Houston internet marketing company, Directory One, tells you how!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/houston-internet-maketing-tips-the-power-of-reviews.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Houston Internet Maketing Tips: The Power of Reviews\" \/>\n<meta property=\"og:description\" content=\"Make your online reviews work for you. Houston internet marketing company, Directory One, tells you how!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/houston-internet-maketing-tips-the-power-of-reviews.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing &amp; Optimization Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smo.sem.seo\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-05T19:36:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T16:25:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/1684227924024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philip O&#039;Hara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip O&#039;Hara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/houston-internet-maketing-tips-the-power-of-reviews.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/houston-internet-maketing-tips-the-power-of-reviews.html\"},\"author\":{\"name\":\"Philip O'Hara\",\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/#\\\/schema\\\/person\\\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"headline\":\"Houston Internet Maketing Tips: The Power of Reviews\",\"datePublished\":\"2013-07-05T19:36:01+00:00\",\"dateModified\":\"2025-07-01T16:25:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/houston-internet-maketing-tips-the-power-of-reviews.html\"},\"wordCount\":477,\"publisher\":{\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/houston-internet-maketing-tips-the-power-of-reviews.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/wp-content\\\/uploads\\\/1684227924024.jpg\",\"keywords\":[\"Houston Internet Maketing\",\"houston reviews\",\"online reviews\",\"SE Internet Marketing | SE Online Marketing\"],\"articleSection\":[\"SE Internet Marketing | SE Online Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/houston-internet-maketing-tips-the-power-of-reviews.html\",\"url\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/houston-internet-maketing-tips-the-power-of-reviews.html\",\"name\":\"Houston Internet Maketing Tips: The Power of Reviews\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/houston-internet-maketing-tips-the-power-of-reviews.html#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/houston-internet-maketing-tips-the-power-of-reviews.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/wp-content\\\/uploads\\\/1684227924024.jpg\",\"datePublished\":\"2013-07-05T19:36:01+00:00\",\"dateModified\":\"2025-07-01T16:25:01+00:00\",\"description\":\"Make your online reviews work for you. 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