{"id":2192,"date":"2013-06-06T14:04:46","date_gmt":"2013-06-06T18:04:46","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=2192"},"modified":"2025-07-01T11:31:32","modified_gmt":"2025-07-01T16:31:32","slug":"ways-not-to-link-build","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/ways-not-to-link-build.html","title":{"rendered":"5 Sure-Fire Ways Not to Link Build"},"content":{"rendered":"<p>Link building is important to search engine optimization. It is the map that lets search engines know how pages are related. Relevancy is key to the recent changes in the algos.<\/p>\n<p>You don\u2019t want to be insignificant to your visitors and other authorities in your field, do you?<\/p>\n<h2>5 Sure-Fire Ways to Kill Link Building<\/h2>\n<ol>\n<li><strong>Not understanding the real importance of link building<\/strong><br \/>\nLink building is important to your website. The more folks referencing you, the more authority you have to the search engine\u2019s eyes. Links to your sites from others establish you as credible and trustworthy (i.e. you aren\u2019t a spammer, scammer, or other similar web scum sucker). Who wants to be a cyberspace reprobate? If you don\u2019t understand this, your link building is DOA.<\/li>\n<li><strong>Failing to develop a link building strategy<\/strong><br \/>\nStrategies are merely action plans to accomplish major objectives. You most likely have a business strategy and a website strategy among others. You\u2019ve taken the time to:<\/p>\n<ul>\n<li>Clearly define goals<\/li>\n<li>Set deadlines for goal accomplishment<\/li>\n<li>Developed methods to measure results of your strategy<\/li>\n<li>Regularly evaluate and update your strategy so it keeps working<\/li>\n<\/ul>\n<p>The same goes for you<a href=\"https:\/\/www.directoryone.com\/blog\/link-building.html\" rel=\"noopener\"> link building efforts<\/a>. It takes time and clear vision to develop a good strategy how to entice others to link back to you. One sure fire way to murder link building efforts is not to have a concise strategy.<\/li>\n<li><strong> Not creating quality content to entice linking<\/strong><br \/>\nGreat content attracts visitors to your website. They can\u2019t wait to see what you have to say next.<br \/>\nPeople naturally want to be associated with the best. If you have unique, relevant content, others will reward you by naturally referencing you in their own content. Don\u2019t be fooled. Other authorities in your niche are also checking you out. If you don\u2019t have a strategy for content development, both your visitors and other authorities will view you as inconsequential. Not creating shareable content will destroy link building quicker than a lightning strike. In other words, you can build it but they won\u2019t come.<\/li>\n<li><strong>Not attending to social media<\/strong><br \/>\nIt seems like the jury\u2019s still hung regarding the importance of social media in link building efforts. While social shares and retweets do not carry the same weight as a bona fide backlink from a related website, evidence points to Google incorporating social media into its algorithms and results. Not updating your social media status with sharable content means you blow a chance to get potential backlinks to your site.<\/li>\n<li><strong>Missing the point of link building<\/strong><br \/>\nThe whole point of link building is to increase sales from your website. If you completely disregard this point and focus solely on search engine ranking, your website will attract the wrong kind of traffic. People who focus solely on ranking probably don\u2019t have any high quality linkbacks.<\/li>\n<\/ol>\n<p>A good <a title=\"link building campaign\" href=\"http:\/\/www.directoryone.com\/articles\/directory-link-building-campaign.html\">link building campaign<\/a> is an important part of search engine optimization. If you have fantastic content and actively seek linkbacks, you will increase your site\u2019s popularity and entice others to share all the content you have worked so hard to develop.<\/p>\n<p>Isn\u2019t popularity with your readers and other heavy weights in your niche just as important as page rank? Don\u2019t you want to be a niche authority? Then you really shouldn\u2019t make these 5 link building blunders.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Link building is important to search engine optimization. It is the map that lets search engines know how pages are related. Relevancy is key to the recent changes in the algos. You don\u2019t want to be insignificant to your visitors and other authorities in your field, do you? 5 Sure-Fire Ways to Kill Link Building Not understanding the real importance of link building Link building is important to your website. The more folks referencing you, the more authority you have to the search engine\u2019s eyes. Links to your sites from others establish you as credible and trustworthy (i.e. you aren\u2019t a spammer, scammer, or other similar web scum sucker). Who wants to be a cyberspace reprobate? If you don\u2019t understand this, your link building is DOA. Failing to develop a link building strategy Strategies are merely action plans to accomplish major objectives. You most likely have a business strategy and a website strategy among others. You\u2019ve taken the time to: Clearly define goals Set deadlines for goal accomplishment Developed methods to measure results of your strategy Regularly evaluate and update your strategy so it keeps working The same goes for you link building efforts. It takes time and clear vision<\/p>\n","protected":false},"author":2,"featured_media":4691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[987,990,989,991,986,988,992],"class_list":["post-2192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-avoid-bad-link-building-practices","tag-harmful-link-building-strategies","tag-link-building-best-practices","tag-link-building-for-better-seo","tag-link-building-mistakes","tag-seo-link-building-tips","tag-seo-link-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Link Building Mistakes to Avoid for Better SEO Results<\/title>\n<meta name=\"description\" content=\"Learn the common mistakes to avoid when link building. Discover best practices that protect your site from penalties and improve SEO performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/ways-not-to-link-build.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Link Building Mistakes to Avoid for Better SEO Results\" \/>\n<meta property=\"og:description\" content=\"Learn the common mistakes to avoid when link building. Discover best practices that protect your site from penalties and improve SEO performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/ways-not-to-link-build.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing &amp; Optimization Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-06T18:04:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T16:31:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/images.png\" \/>\n\t<meta property=\"og:image:width\" content=\"301\" \/>\n\t<meta property=\"og:image:height\" content=\"167\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Philip O&#039;Hara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip O&#039;Hara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/ways-not-to-link-build.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/ways-not-to-link-build.html\"},\"author\":{\"name\":\"Philip O'Hara\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"headline\":\"5 Sure-Fire Ways Not to Link Build\",\"datePublished\":\"2013-06-06T18:04:46+00:00\",\"dateModified\":\"2025-07-01T16:31:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/ways-not-to-link-build.html\"},\"wordCount\":567,\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/ways-not-to-link-build.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/images.png\",\"keywords\":[\"avoid bad link building practices\",\"harmful link building strategies\",\"link building best practices\",\"link building for better SEO\",\"Link Building Mistakes\",\"SEO link building tips\",\"SEO link strategy\"],\"articleSection\":[\"Search Engine Optimization | SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/ways-not-to-link-build.html\",\"url\":\"https:\/\/www.directoryone.com\/blog\/ways-not-to-link-build.html\",\"name\":\"Link Building Mistakes to Avoid for Better SEO Results\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/ways-not-to-link-build.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/ways-not-to-link-build.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/images.png\",\"datePublished\":\"2013-06-06T18:04:46+00:00\",\"dateModified\":\"2025-07-01T16:31:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"description\":\"Learn the common mistakes to avoid when link building. 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