{"id":2184,"date":"2013-06-23T04:30:28","date_gmt":"2013-06-23T08:30:28","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=2184"},"modified":"2025-07-01T11:26:41","modified_gmt":"2025-07-01T16:26:41","slug":"business-blogging-made-simple","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/business-blogging-made-simple.html","title":{"rendered":"Business Blogging Made Simple"},"content":{"rendered":"

Are there blogs that you just can\u2019t start your morning without reading?<\/p>\n

They\u2019re so good that you can\u2019t wait to grab that first cup of coffee and start scrolling. Your favorite read may be a business blog, a lifestyle blog, or just a humorous blog that sees the funny side in commonplace events.<\/p>\n

Have you ever wondered what makes them so good?<\/p>\n

If you have a business blog, you\u2019ve probably searched for and read about what makes a great business blog. You\u2019ve incorporated all the recommended strategies \u2013 catchy titles, lots of images, social media icons \u2013 and probably a lot more.<\/p>\n

Yada-yada-yada.<\/p>\n

You\u2019ve read endless lists of secrets, tips, and tricks.<\/p>\n

And it\u2019s not working. You haven\u2019t gotten followed or shared, much less gained new customers.<\/p>\n

The truth be told, great business blogs don\u2019t happen overnight.<\/p>\n

What works is called engagement.<\/p>\n

Most bloggers follow 6 cardinal rules. Basically, it\u2019s the \u201csecret\u201d for a successful, engaging blog.<\/p>\n

    \n
  1. Develop a target audience. How can you write if you don\u2019t know who will be reading your blog? You must know things such as age and gender at a minimum to know why your visitor stopped by your webpage. If your growth strategy includes appealing to a new target market, start by writing your blog for a new demographic.<\/li>\n
  2. Be real. There is nothing more boring than talking to the company front-man in a suit or worse yet, a machine. Who wants to cozy up to a machine? Be conversational and use plenty of metaphors, but avoid being overfamiliar. Going to the extreme in trying to establish a relationship with your reader makes you a stalker, someone that no one will want to hang around.<\/li>\n
  3. Put reader\u2019s needs first by writing on topics that interest them. The main idea is to get your reader to interact with you. Can you resist commenting or even asking questions about something that fascinates you?<\/li>\n
  4. Be helpful. Do your readers have questions or need advice? The comment section of your blog is a great way to find new topics. Address readers\u2019 issues, answer questions, and solve problems. Blogs with steps how to fix something, a comparative discussion of your products that give readers\u2019 a solution to problems (this is called soft-selling), or just overall tips are always popular.<\/li>\n
  5. Brand, brand, brand. Generally we think of branding as a company face, a logo, promises to customers, and how a company is different from everyone else. The real truth is that people bond with people, not companies. Carry your website theme (feel) over to your blog, but let your blog give your company a face and a voice.<\/li>\n
  6. Blog the sweet spot. This is the intersection of what you know and what your readers want. If you don\u2019t think you know anything, think again, because usually what your readers want is the most obvious \u2013 the basics. Don\u2019t second guess the sweet spot.<\/li>\n<\/ol>\n

    Now get excited and start business blogging. And if you are looking for a little help \u2013 check out Houston\u2019s Directory One<\/a> for the experience to launch a great business blog.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Are there blogs that you just can\u2019t start your morning without reading? They\u2019re so good that you can\u2019t wait to grab that first cup of coffee and start scrolling. Your favorite read may be a business blog, a lifestyle blog, or just a humorous blog that sees the funny side in commonplace events. Have you ever wondered what makes them so good? If you have a business blog, you\u2019ve probably searched for and read about what makes a great business blog. You\u2019ve incorporated all the recommended strategies \u2013 catchy titles, lots of images, social media icons \u2013 and probably a lot more. Yada-yada-yada. You\u2019ve read endless lists of secrets, tips, and tricks. And it\u2019s not working. You haven\u2019t gotten followed or shared, much less gained new customers. The truth be told, great business blogs don\u2019t happen overnight. What works is called engagement. Most bloggers follow 6 cardinal rules. Basically, it\u2019s the \u201csecret\u201d for a successful, engaging blog. Develop a target audience. How can you write if you don\u2019t know who will be reading your blog? You must know things such as age and gender at a minimum to know why your visitor stopped by your webpage. If your growth strategy<\/p>\n","protected":false},"author":2,"featured_media":4687,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[488],"tags":[975,974,970,971,972,973],"class_list":["post-2184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-blogging","tag-blogging-for-brand-visibility","tag-business-blog-seo","tag-business-blogging","tag-business-blogging-tips","tag-effective-business-blogging","tag-simple-blogging-strategies"],"yoast_head":"\nBusiness Blogging Made Simple: Tips for Success<\/title>\n<meta name=\"description\" content=\"Learn simple tips for successful business blogging. 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