{"id":2115,"date":"2013-03-01T10:47:11","date_gmt":"2013-03-01T14:47:11","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=2115"},"modified":"2025-07-01T12:43:39","modified_gmt":"2025-07-01T17:43:39","slug":"3-easy-steps-to-reviving-seo-copywriting","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/3-easy-steps-to-reviving-seo-copywriting.html","title":{"rendered":"SEO Flatline? 3 Easy Steps to Reviving SEO Copywriting"},"content":{"rendered":"

What you really want to know is if SEO copywriting is actually dead.<\/p>\n

Morte. Tot. Muerto. 6 feet under.<\/p>\n

The Educational Testing Service<\/a> thinks SEO copywriting is alive and kicking. SEO is now grading college freshman essays.<\/p>\n

Google\u2019s Matt Cutts<\/a> seems to advocate writing for humans. We\u2019re told over and over again to write for people, not the search robots. \u201cWriting for humans\u201d is the in thing nowadays.<\/p>\n

For granted, the writing for people style is more engaging because people aren\u2019t algorithms.<\/p>\n

But should you turn loose of writing for search bots? After all, the machines need to see you so that your article, blog, or advertisement can get read by the eager masses.<\/p>\n

Houston copywriters have been following the debate for a while. We\u2019ve spent hours stalking SEO forums and other writers\u2019 blogs.<\/p>\n

You can\u2019t understand what the gurus are talking about most of the time.<\/p>\n

You don\u2019t have to be a webmaster nor SEO guru. Writing for both humans and bots only involves your title, headers, and body of your article.<\/p>\n

    \n
  1. SEO Copywriting title tags are for both the bots and humans<\/u><\/strong>What you title your article or blog is the most important thing in SEO. Titles are bot-candy.You must put your keyword or key phrase into the title. If you don\u2019t use the keyword in your title, the article won\u2019t get the attention it deserves.It you don\u2019t get love from the bots, you won\u2019t be included on the \u201cA\u201d list, i.e. the first two search results pages.\n

    The problem is that if your keyword rich title doesn\u2019t entice the reader, you won\u2019t get found either. You must write a magnetic, tempting title to get clicks.<\/p>\n

    Solving the problem takes a little thought and a little effort. Write your title with a hook for the reader and the keywords or key phrase for the mechanical bots. Don\u2019t worry about title length. Although only 60 characters or so appear in the SERPS, the bots see the whole thing.<\/li>\n

  2. SEO Copywriting header tags to put humans first, Bots second <\/u><\/strong>Your headings (h tags) are your chocolate. (They\u2019re for humans because bots don\u2019t eat chocolate).The important thing to remember is that people are creatures of habit. If you\u2019ve enticed them to click the link to your article, they will then scan to see if you\u2019re giving them the info they need. If they don\u2019t immediately see it, they give you the \u201cadios muchacho\u201d.Structure your headings like you would a page outline. The first heading (the h1 tag) is what you\u2019re writing about; it is your subject (or title) or something very similar to the title.\n

    Then proceed down to the subheadings. Your main points are your h2 tags. In other words, the h2 tags are your outline\u2019s A\u2019s, B\u2019s, and C\u2019s.<\/p>\n

    The h3 tags are your main point\u2019s points, or sub-points. These are the 1\u2019s, 2\u2019s and 3\u2019s of your main points.<\/p>\n

    Since you\u2019ve been porking out on all that Godiva in front of the bots, they\u2019re looking at you with puppy eyes. Who can resist a dog that is patiently waiting for his share of the goodies? Be sure you throw the bots keyword treats in each of your heading tags.<\/li>\n

  3. SEO Copywriting body tag is for humans, but SEO is needed <\/u><\/strong>Your wonderful unique content is contained between the body tags. You should write your content for humans. No one will spend time on content that reads like thisKitty Litter. Ya-da kitty litter. Yada-yada kitty litter. Yada-yada-yada-yada-yada kitty litter. New paragraph. Kitty Litter 2. Repeat.Writing for humans doesn\u2019t include cramming keywords and key phrases. The bots need keywords, so SEO copywriting includes keywords at no more than 3-4% of your total word count. This means in a 250 word article, keywords should appear no more than 7 to 10 times.<\/li>\n<\/ol>\n

    Winning the SEO copywriting war is really this simple. You\u2019re already an expert in your craft. You don\u2019t need to be a SEO guru and know every minute trick of the trade. Try writing for humans, and watch your ranking climb.<\/p>\n

    And if you still need a little refinement, give one of Directory One\u2019s<\/a> whiz kids in Houston a call. They even have a toll free number.<\/p>\n","protected":false},"excerpt":{"rendered":"

    What you really want to know is if SEO copywriting is actually dead. Morte. Tot. Muerto. 6 feet under. The Educational Testing Service thinks SEO copywriting is alive and kicking. SEO is now grading college freshman essays. Google\u2019s Matt Cutts seems to advocate writing for humans. We\u2019re told over and over again to write for people, not the search robots. \u201cWriting for humans\u201d is the in thing nowadays. For granted, the writing for people style is more engaging because people aren\u2019t algorithms. But should you turn loose of writing for search bots? After all, the machines need to see you so that your article, blog, or advertisement can get read by the eager masses. Houston copywriters have been following the debate for a while. We\u2019ve spent hours stalking SEO forums and other writers\u2019 blogs. You can\u2019t understand what the gurus are talking about most of the time. You don\u2019t have to be a webmaster nor SEO guru. Writing for both humans and bots only involves your title, headers, and body of your article. SEO Copywriting title tags are for both the bots and humansWhat you title your article or blog is the most important thing in SEO. Titles are bot-candy.You<\/p>\n","protected":false},"author":2,"featured_media":4722,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[1096,947,108,1097,1095],"class_list":["post-2115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting","tag-boost-seo-with-copywriting","tag-seo-copywriting-2","tag-seo-copywriting-tips","tag-seo-writing-best-practices","tag-seo-writing-strategy"],"yoast_head":"\nSEO Flatline? 3 Easy Steps to Reviving SEO Copywriting<\/title>\n<meta name=\"description\" content=\"Is SEO copywriting so yesterday? You don\u2019t need to be an SEO expert. 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There are 3 easy ways to writing for humans and writing for search engines at the same time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/3-easy-steps-to-reviving-seo-copywriting.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing & Optimization Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-01T14:47:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T17:43:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/What-is-SEO-copywriting-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"934\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philip O'Hara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip O'Hara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/3-easy-steps-to-reviving-seo-copywriting.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/3-easy-steps-to-reviving-seo-copywriting.html\"},\"author\":{\"name\":\"Philip O'Hara\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"headline\":\"SEO Flatline? 3 Easy Steps to Reviving SEO Copywriting\",\"datePublished\":\"2013-03-01T14:47:11+00:00\",\"dateModified\":\"2025-07-01T17:43:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/3-easy-steps-to-reviving-seo-copywriting.html\"},\"wordCount\":736,\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/3-easy-steps-to-reviving-seo-copywriting.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/What-is-SEO-copywriting-cover.jpg\",\"keywords\":[\"boost SEO with copywriting\",\"SEO copywriting\",\"seo copywriting tips\",\"SEO writing best practices\",\"SEO writing strategy\"],\"articleSection\":[\"SEO Content Writing |SEO Copywriting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/3-easy-steps-to-reviving-seo-copywriting.html\",\"url\":\"https:\/\/www.directoryone.com\/blog\/3-easy-steps-to-reviving-seo-copywriting.html\",\"name\":\"SEO Flatline? 3 Easy Steps to Reviving SEO Copywriting\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/3-easy-steps-to-reviving-seo-copywriting.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/3-easy-steps-to-reviving-seo-copywriting.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/What-is-SEO-copywriting-cover.jpg\",\"datePublished\":\"2013-03-01T14:47:11+00:00\",\"dateModified\":\"2025-07-01T17:43:39+00:00\",\"author\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"description\":\"Is SEO copywriting so yesterday? 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