{"id":2114,"date":"2013-02-22T11:14:07","date_gmt":"2013-02-22T15:14:07","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=2114"},"modified":"2025-07-01T12:49:41","modified_gmt":"2025-07-01T17:49:41","slug":"you-shouldnt-writing-for-search-engines","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/you-shouldnt-writing-for-search-engines.html","title":{"rendered":"Top 3 Reasons Why You Shouldn\u2019t Be Writing for Search Engines"},"content":{"rendered":"

“Writing for search engines” is a popular copywriting mantra in Houston SEO marketing firms. You\u2019ve tried every latest gimmick and then some to get your website to monopolize search engine results. Your efforts finally have started to reap the rewards, and Bing and Google are sending more traffic to your site.<\/p>\n

You\u2019ve maxed out the keywords in the right places. Your webpage looks weird, but you\u2019re attracting a lot of traffic.<\/p>\n

The only problem is you\u2019re not closing the sale and receiving green matter.<\/p>\n

So what could be wrong?<\/p>\n

Maybe you shouldn\u2019t be writing for search engines. After all, they\u2019re algorithms, not people. They only scan for certain words and code. They don\u2019t care if your content is good or not.<\/p>\n

Are your words engaging and holding a reader\u2019s interest?<\/p>\n

In other words, you shouldn\u2019t write for machines. Algorithms don\u2019t buy your goods and services. Writing solely for search engine optimization represses interaction, sharability, and your credibility.<\/p>\n

    \n
  1. Writing for Search Engines Discourages Interaction<\/u><\/strong>The truth is you can attract millions of different visitors to your site. But all that activity is as valuable as a brass penny if you aren\u2019t reaching your intended audience. Lots of website traffic isn\u2019t the key to financial success.Visitors arrive at your site looking for information. They want to learn and have specific questions that need answering immediately. The old “I\u2019m here, so now what\u2019s in it for me?”\n

    So what do you give them?<\/p>\n

    We are a kitty supply company that caters to kitty-lovers. We have kitty bowls, kitty pans, kitty toys, kitty collars and all sorts of kitty stuff. Browse our pages and take a look at our unique kitty gear.<\/i><\/p>\n

    Instead of finding what they\u2019re looking for, you visitor get the same old same old run of the mill content that\u2019s available on millions of other sites.<\/p>\n

    Your website and business name already told them you have kitty stuff. They might have clicked on your site because they wanted to find out what was the best kitty toy or kitty pan. Maybe they wanted to find out how to prevent kitty from regurgitating hairballs.<\/p>\n

    Or maybe thought kitty was the proverbial rainy day slush fund.<\/p>\n

    Walk in, walk out. The visitor isn\u2019t exploring your site. Your sale is gone.<\/p>\n

    How\u2019s that for looking trite?<\/p>\n

    If your visitor vanishes into cyberspace, you don\u2019t get a chance to make a sale and recruit a new customer. Lost opportunity sinks many businesses.<\/p>\n

    Writing for search engines doesn\u2019t encourage interaction with your visitors. Using the maximum number of keywords and key phrases in short copy is very similar to a used car salesman in your face.<\/p>\n

    Not only do you end up with mud on your face, your visitors won\u2019t tell their friends about a cool new site, meaning they won\u2019t share.<\/li>\n

  2. Writing for Search Engines Inhibits Sharability<\/u><\/strong>You wouldn\u2019t spend time a machine, would you?You spend all your time with people you enjoy being around, right? Family, friends, maybe even a co-worker or two. People you enjoy talking with and are entertaining and fun.\n

    Lesson learned. You\u2019re efforts should focus on content that people enjoy and want to share. If people like you, they will introduce you to their friends.<\/p>\n

    You must stand apart from your millions of internet competitors for visitors to like you. Writing for search engines does not make you sharable because there\u2019s not a human touch. Algorithms don\u2019t have personality.<\/p>\n

    Many people use blogs to add personality and voice to their business face. It\u2019s a way to stand out in the crowd. Blogging is fantastic, informal way of communicating with your customers.<\/p>\n

    Writing informative, unique content addressing your potential customers\u2019 questions and concerns encourages feedback and communication. Visitors get to ask questions and make suggestions. The answers they receive are instant gratification.<\/p>\n

    If you are sincere and interact with your visitors, they\u2019ll reward you. Not only with green matter, but with Likes, Tweets, Follows that added to social media cyberspace. They are telling friends and increasing the kind of traffic you want and need.<\/p>\n

    Their friends will more than likely stop by and check you out, and the bots notice.<\/li>\n

  3. Writing for Search Engines Impedes Credibility<\/u><\/strong>Getting new and repeat business requires customer trust. You only have one chance to make an impression. What kind of reaction do you think you\u2019ll get when a visitor arrives at your website, and all they see is kitty this and that?Do you view the ambulance chasing lawyers you see on TV as credible?\n

    Writing for search engines doesn\u2019t establish visitor trust.<\/p>\n

    It\u2019s fairly simple to build credibility with your visitors, and it\u2019s not an in your face sales pitch. To be seen as an expert, you must develop unique, relevant information about your industry and your business.<\/p>\n

    What better way to establish yourself as an authority than answering visitor questions? This is best addressed by opening the comment section in your blog, but you should be aware of the drawbacks. Leaving your comments open requires you to stay on top of your blog.<\/p>\n

    You must monitor and respond to your visitors every day. If you don\u2019t, your visitors will view you as being less than reliable. If you can\u2019t take the time to check your blog every day, by all means use articles, but indicate a contact email address or phone number for visitor questions.<\/li>\n

    Now do you understand why you shouldn\u2019t be writing for search engines? SEO is very important, but it\u2019s not the be all, end all. If you need help getting started, Houston\u2019s Directory One<\/a> has expert bloggers that can help you start engaging your website\u2019s visitors.<\/ol>\n","protected":false},"excerpt":{"rendered":"

    “Writing for search engines” is a popular copywriting mantra in Houston SEO marketing firms. You\u2019ve tried every latest gimmick and then some to get your website to monopolize search engine results. Your efforts finally have started to reap the rewards, and Bing and Google are sending more traffic to your site. You\u2019ve maxed out the keywords in the right places. Your webpage looks weird, but you\u2019re attracting a lot of traffic. The only problem is you\u2019re not closing the sale and receiving green matter. So what could be wrong? Maybe you shouldn\u2019t be writing for search engines. After all, they\u2019re algorithms, not people. They only scan for certain words and code. They don\u2019t care if your content is good or not. Are your words engaging and holding a reader\u2019s interest? In other words, you shouldn\u2019t write for machines. Algorithms don\u2019t buy your goods and services. Writing solely for search engine optimization represses interaction, sharability, and your credibility. Writing for Search Engines Discourages InteractionThe truth is you can attract millions of different visitors to your site. But all that activity is as valuable as a brass penny if you aren\u2019t reaching your intended audience. Lots of website traffic isn\u2019t the key<\/p>\n","protected":false},"author":2,"featured_media":4725,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[596,1105,1103,923,1104],"class_list":["post-2114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting","tag-content-marketing-strategies","tag-search-engine-optimization-writing","tag-search-engines","tag-seo-content-writing","tag-writing-for-seo"],"yoast_head":"\nTop 3 Reasons Why You Shouldn\u2019t Write for Search Engines<\/title>\n<meta name=\"description\" content=\"You\u2019re told should write for search engines. There are 3 reasons why writing for search engines can decrease your business, even if you gain top ranking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/you-shouldnt-writing-for-search-engines.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 3 Reasons Why You Shouldn\u2019t Write for Search Engines\" \/>\n<meta property=\"og:description\" content=\"You\u2019re told should write for search engines. There are 3 reasons why writing for search engines can decrease your business, even if you gain top ranking.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/you-shouldnt-writing-for-search-engines.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing & Optimization Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-22T15:14:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T17:49:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/web-browsers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philip O'Hara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip O'Hara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/you-shouldnt-writing-for-search-engines.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/you-shouldnt-writing-for-search-engines.html\"},\"author\":{\"name\":\"Philip O'Hara\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"headline\":\"Top 3 Reasons Why You Shouldn\u2019t Be Writing for Search Engines\",\"datePublished\":\"2013-02-22T15:14:07+00:00\",\"dateModified\":\"2025-07-01T17:49:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/you-shouldnt-writing-for-search-engines.html\"},\"wordCount\":988,\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/you-shouldnt-writing-for-search-engines.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/web-browsers.jpg\",\"keywords\":[\"Content Marketing Strategies\",\"search engine optimization writing\",\"Search Engines\",\"SEO content writing\",\"writing for SEO\"],\"articleSection\":[\"SEO Content Writing |SEO Copywriting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/you-shouldnt-writing-for-search-engines.html\",\"url\":\"https:\/\/www.directoryone.com\/blog\/you-shouldnt-writing-for-search-engines.html\",\"name\":\"Top 3 Reasons Why You Shouldn\u2019t Write for Search Engines\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/you-shouldnt-writing-for-search-engines.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/you-shouldnt-writing-for-search-engines.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/web-browsers.jpg\",\"datePublished\":\"2013-02-22T15:14:07+00:00\",\"dateModified\":\"2025-07-01T17:49:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"description\":\"You\u2019re told should write for search engines. 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