{"id":2089,"date":"2013-01-23T12:46:37","date_gmt":"2013-01-23T16:46:37","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=2089"},"modified":"2025-07-01T13:02:47","modified_gmt":"2025-07-01T18:02:47","slug":"microsites-that-fit-your-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/microsites-that-fit-your-marketing-plan.html","title":{"rendered":"Microsites That Fit Your Marketing Plan"},"content":{"rendered":"<p>&#8220;Microsite&#8221; is not a new buzzword in SEO and SEM. You\u2019ve probably heard of them, and have even been tempted to purchase several microsites solely for increasing your online exposure in the Houston market.<\/p>\n<p>Wait a minute. Before you go and plunk down valuable company assets (a.k.a. cash) for the perfect domain name, you must first think about how a <a href=\"http:\/\/www.directoryone.com\/blog\/microsites-to-the-point-2.html\">microsite<\/a> will fit in with your overall marketing plan.<\/p>\n<p>You\u2019ve most likely invested a lot of time and money in your company\u2019s marketing strategy. You\u2019ve done hours of endless market research. You\u2019ve built all the models so that you can be confident that you have the right product mix for your target market.<\/p>\n<p>After all, the goal of a marketing strategy is to make as much profit as humanly possible.<\/p>\n<p>Your marketing plan is the &#8220;how I\u2019m going to get it done&#8221; part of your marketing strategy. It\u2019s the details of the marketing campaign. The plan is &#8220;how I\u2019m going to attract customers&#8221; and the actual execution of your marketing strategy.<\/p>\n<p><a href=\"https:\/\/www.directoryone.com\/blog\/more-services\/microsites.html\">Microsites<\/a> can fit in very well with marketing plans. If you are established businesses and your main site is already attracting visitors and generating leads, a microsite allows you to focus on one specific product. You could also target an emerging demographic that is not attracted to your main site.<\/p>\n<p>There are basically four reasons to use a microsite in your marketing plan<\/p>\n<ul>\n<li>To introduce a new business segment or product<\/li>\n<li>To target a new demographic<\/li>\n<li>To establish a short term promotion<\/li>\n<li>To test a new idea and analyze results before incorporating them into your main site<\/li>\n<\/ul>\n<p>Think of your microsite as a subsection to your marketing plan. A microsite is only one of many marketing tactics designed to obtain new customers or develop a following of old clients. Just as in the overall plan, you must consider<\/p>\n<ol>\n<li>The goal of the microsite \u2013 what the microsite will accomplish<\/li>\n<li>The purpose of the microsite, such as targeting people between the ages of 18 and 25 or a site devoted to your new video game<\/li>\n<li>The length of time that the site will be up \u2013 short term promotion or long term information about a specific product<\/li>\n<li>Your ability to create unique, interesting content not found on your main site \u2013 budget, budget, budget<\/li>\n<li>If the site will directly compete with the main site \u2013 do you want the site to be permanent to target a specific demographic or solely to promote one product or product line?<\/li>\n<li>Your ability to establish metrics and measure the microsite\u2019s results<\/li>\n<\/ol>\n<p>Basically you will perform the same steps as assessing other tactics you will be using, such as print, radio, or television. You must carefully consider the cost of design, adding content, and maintaining the site as well as the return on investment. On one hand, microsites can be a very cost effective method to generate leads. On the other hand, they can drain valuable resources and not produce the desired result.<\/p>\n<p>In a nutshell, microsites can be a very effective addition to your overall marketing plan, but requires thorough scrutiny. Houston\u2019s <a href=\"http:\/\/www.directoryone.com\">Directory One<\/a> has an expert staff that can assist you with integrating a microsite with your overall marketing plan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Microsite&#8221; is not a new buzzword in SEO and SEM. You\u2019ve probably heard of them, and have even been tempted to purchase several microsites solely for increasing your online exposure in the Houston market. Wait a minute. Before you go and plunk down valuable company assets (a.k.a. cash) for the perfect domain name, you must first think about how a microsite will fit in with your overall marketing plan. You\u2019ve most likely invested a lot of time and money in your company\u2019s marketing strategy. You\u2019ve done hours of endless market research. You\u2019ve built all the models so that you can be confident that you have the right product mix for your target market. After all, the goal of a marketing strategy is to make as much profit as humanly possible. Your marketing plan is the &#8220;how I\u2019m going to get it done&#8221; part of your marketing strategy. It\u2019s the details of the marketing campaign. The plan is &#8220;how I\u2019m going to attract customers&#8221; and the actual execution of your marketing strategy. Microsites can fit in very well with marketing plans. If you are established businesses and your main site is already attracting visitors and generating leads, a microsite allows you<\/p>\n","protected":false},"author":2,"featured_media":4737,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[491],"tags":[1138,1141,1140,1137,1139],"class_list":["post-2089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domains","tag-benefits-of-microsites","tag-create-effective-microsites","tag-digital-marketing-microsites","tag-marketing-strategy","tag-marketing-strategy-with-microsites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsites That Align With Your Marketing Strategy<\/title>\n<meta name=\"description\" content=\"Discover how microsites can enhance your Marketing Strategy. Target specific audiences, boost SEO, and drive conversions with focused site experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/microsites-that-fit-your-marketing-plan.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsites That Align With Your Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"Discover how microsites can enhance your Marketing Strategy. Target specific audiences, boost SEO, and drive conversions with focused site experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/microsites-that-fit-your-marketing-plan.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing &amp; Optimization Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-23T16:46:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T18:02:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/Marketing-plan-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2501\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Philip O&#039;Hara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip O&#039;Hara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/microsites-that-fit-your-marketing-plan.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/microsites-that-fit-your-marketing-plan.html\"},\"author\":{\"name\":\"Philip O'Hara\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"headline\":\"Microsites That Fit Your Marketing Plan\",\"datePublished\":\"2013-01-23T16:46:37+00:00\",\"dateModified\":\"2025-07-01T18:02:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/microsites-that-fit-your-marketing-plan.html\"},\"wordCount\":549,\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/microsites-that-fit-your-marketing-plan.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/Marketing-plan-2.png\",\"keywords\":[\"benefits of microsites\",\"create effective microsites\",\"digital marketing microsites\",\"Marketing Strategy\",\"marketing strategy with microsites\"],\"articleSection\":[\"Domains\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/microsites-that-fit-your-marketing-plan.html\",\"url\":\"https:\/\/www.directoryone.com\/blog\/microsites-that-fit-your-marketing-plan.html\",\"name\":\"Microsites That Align With Your Marketing Strategy\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/microsites-that-fit-your-marketing-plan.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/microsites-that-fit-your-marketing-plan.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/Marketing-plan-2.png\",\"datePublished\":\"2013-01-23T16:46:37+00:00\",\"dateModified\":\"2025-07-01T18:02:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"description\":\"Discover how microsites can enhance your Marketing Strategy. 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