{"id":2056,"date":"2012-11-04T15:18:34","date_gmt":"2012-11-04T19:18:34","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=2056"},"modified":"2025-07-01T13:24:43","modified_gmt":"2025-07-01T18:24:43","slug":"writing-great-content-tips","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/writing-great-content-tips.html","title":{"rendered":"Writing Great Website Content – 8 Tips for Converting Clicks to Sales"},"content":{"rendered":"

Great website content<\/a> doesn’t shortchange your visitor. If your potential customers can\u2019t find what they are looking for, they won\u2019t be back. If they don\u2019t think that they will benefit from your product or service, the browser search box will be very busy.<\/p>\n

The primary purpose of having a website is to engage current and would-be clients. You want them to buy from you and you must close the sale for your business to thrive.<\/p>\n

So what in the blue blazes am I talking about?<\/p>\n

I have just written content for my website. Consider<\/p>\n

I<\/em> am extremely well-educated. I<\/em> have a post-graduate degree in underwater basket weaving.  I<\/em> have written great website content for hundreds of sites on topics from toilet bowl cleaners to astrophysics and rocket science. The companies I\u2019ve <\/em>written for love me. My<\/em> dogs, horses, and even stable flies adore me<\/em>. My<\/em> education and experience makes me a pro. Hire me<\/em>! Let me <\/em>write your website content. I\u2019m<\/em> the best there is.<\/p>\n

Big deal. So what does that have to do with anything?<\/p>\n

You didn\u2019t start reading “Tips for Writing Great Website Content” to hear all about Sherry Lynne and how great she is, right? You want tips for writing website content<\/a>, so you\u2019re feeling a little bit ripped-off, shortchanged, stiffed, to be exact.<\/p>\n

How many times did I use “I”, “me”, “I’ve”? Did my web content focus on You or describe advantages You get from using my product?<\/p>\n

I broke the number 1 rule of great content writing. I put myself first.<\/p>\n

“The consumer, so it is said, is the king… each is a voter who uses his money as votes to get the things done that he wants done.”<\/em>
\n— Paul A. Samuelson (1915-2009), American Economist<\/p><\/blockquote>\n

Customers are always a business’ first priority. I\u2019ve read a lot of company mission statements. Not one statement I\u2019ve read has said \u201cOur mission is to make money \u2013 lots of it\u201d. No, 99.9% of mission statements are customer-centric.<\/p>\n

The consumer is forking over their hard-earned cash to buy a product or service. They are entitled to believe they can walk on water. Or walk on water at least in your eyes. Your website\u2019s content must convey that you can fulfill their every need. Great website content<\/a> bridges the gap from text to a vivid picture of the advantage a consumer gets from contacting you or clicking on \u201cBuy Now\u201d.<\/p>\n

Tips for Writing Great Website Content that Converts Clicks to Sales<\/strong><\/p>\n

    \n
  1. Read and understand the company\u2019s mission statement and make sure that your written content reflects the company.<\/li>\n
  2. Know the demographics of the readers. What age range, location, education level, etc. Knowing the demographics will determine your writing style \u2013 formal, informal, or somewhere in-between. Knowing the demographics of your readers will also influence which keywords you will use.<\/li>\n
  3. Determine what the visitor might already know about the industry, topic, and product\/service. Next, put yourself in the reader\u2019s shoes. What made them visit the site? What are they interested in reading, and what do they expect to learn? What are their specific, immediate needs? Is there something that you can get them to want either now or in the near future?<\/li>\n
  4. Solve the consumer\u2019s problem. Focus on all the wonderful benefits the consumer will get from using the product or service. It\u2019s not good enough to tell consumers that they will get great customer service — show them why you\u2019re exceptional and outside the norm.<\/li>\n
  5. Keep the \u201cwe\u2019re great because” stuff to a minimum except on pages like \u201cAbout\u201d. Frankly, consumers don\u2019t care about your history. They want you to satisfy an immediate or future need. If you can\u2019t convince them that you are the genie that grants every wish, they click over to a competitor\u2019s website.<\/li>\n
  6. Write directly to the decision maker. The decision-maker is the person who ultimately pays for the product or service. The ten-year old that is surfing the web and looking at the latest and greatest smart phone is definitely not person handing over the cash.<\/li>\n
  7. Keep content short, concise, and easy to read. Don\u2019t go under or over your intended reader\u2019s head. Get the message across, simply and without extra words.<\/li>\n
  8. And lastly, don\u2019t forget to optimize what you\u2019ve written for search engines.<\/li>\n<\/ol>\n

    Writing great website content is really that simple if you never forget the rule “The consumer… is the king”.<\/p>\n

    Don\u2019t shortchange your site\u2019s visitors with writing poor website content. Don’t lose that new customer. Call Directory One<\/a> in Houston, Texas at 713-465-0051<\/strong> to talk with an experienced, professional website content writer<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Great website content doesn’t shortchange your visitor. If your potential customers can\u2019t find what they are looking for, they won\u2019t be back. If they don\u2019t think that they will benefit from your product or service, the browser search box will be very busy. The primary purpose of having a website is to engage current and would-be clients. You want them to buy from you and you must close the sale for your business to thrive. So what in the blue blazes am I talking about? I have just written content for my website. Consider I am extremely well-educated. I have a post-graduate degree in underwater basket weaving.  I have written great website content for hundreds of sites on topics from toilet bowl cleaners to astrophysics and rocket science. The companies I\u2019ve written for love me. My dogs, horses, and even stable flies adore me. My education and experience makes me a pro. Hire me! Let me write your website content. I\u2019m the best there is. Big deal. So what does that have to do with anything? You didn\u2019t start reading “Tips for Writing Great Website Content” to hear all about Sherry Lynne and how great she is, right? You want tips for writing website<\/p>\n","protected":false},"author":2,"featured_media":4753,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[1182,1180,943,1179,1181,1178],"class_list":["post-2056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-copywriting","tag-content-marketing-tips","tag-content-writing-strategy","tag-content-writing-tips","tag-engaging-content-creation","tag-online-content-writing","tag-writing-great-content"],"yoast_head":"\nWriting Great Content: Tips to Engage and Convert Readers<\/title>\n<meta name=\"description\" content=\"Master the art of writing great content with tips that help engage readers and boost conversions. 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