{"id":2053,"date":"2012-11-01T00:05:48","date_gmt":"2012-11-01T04:05:48","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=2053"},"modified":"2025-07-01T13:26:13","modified_gmt":"2025-07-01T18:26:13","slug":"business-blogging-a-way-to-attract-customers","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/business-blogging-a-way-to-attract-customers.html","title":{"rendered":"Business Blogging – A Way To Attract Customers"},"content":{"rendered":"

Blogs and blogging have become household words nowadays. For those of you who have absolutely no idea, blogs<\/a> are places on the internet where the blogger (writer) publishes opinions and\/or information frequently.<\/p>\n

Companies can\u2019t afford to overlook the power of blogging in their marketing strategy. Why? The internet is usually your first place to make an impression on a potential customer. Most people will surf the web before they contact you or visit your physical location.<\/p>\n

People who read business blogs are looking for information about a particular subject. Basically they\u2019re in a learning mode. Consumers who read blogs are usually gathering more knowledge about a given topic by<\/p>\n

\u2022 Reviewing expert opinions
\n\u2022 Seeking advice from informed people
\n\u2022 Following trends
\n\u2022 Keeping up with the latest research<\/p>\n

Most consumers want instant gratification in today\u2019s fast paced world. If your business has a blog that accepts comments, the blog becomes a valuable platform for answering questions and establishing a rapport with your would-be customers. Sometimes you might even be addressing customer complaints.<\/p>\n

Another thing about consumers — they want more from a company than their parents did. They feel they\u2019re entitled to more than a top-notch product. They not only want all the facts about your merchandise or service, they want to know about your company and where it stands on social issues. I doubt anyone can forget the backlash against Nike for the child labor used in overseas sweatshops. So if you\u2019ve found a novel way to recycle office paper and help save the planet, why not let the world know through your blog?<\/p>\n

Business blogging increases consumer awareness about your industry and your company. It helps you attract new customers, employees, and media attention. Consider blogging\u2019s benefits. Companies that blog<\/p>\n

\u2022 Obtain free advertising and promotion of their product or service
\n\u2022 Establish themselves as credible and knowledgeable — the go-to guy
\n\u2022 Demonstrate that they have a passion for their industry, their company, and their customers
\n\u2022 Reinforce their brand by putting a personal voice behind the company name<\/p>\n

There are some downsides to business blogging. While the value of a blog is considerable, blogging isn\u2019t for everyone. Starting a blog is tough. You can\u2019t just start a blog and not maintain it. Keeping a blog alive is a daunting task. Not only do you have to get the first-time reader, but you must convert that reader a devoted follower. You must give your reader value in return for his loyalty and pointing others to your blog. Your information must be timely, informative, unbiased, and entertaining.<\/p>\n

The daunting task part is that you must be able to write something new weekly at a minimum. Business blogging is a full-time job — it demands resources, budget, and a purpose. This purpose should be rooted in your company\u2019s overall strategy. If you allow comments, you must answer your readers religiously. You must be willing to accept reader input and suggestions and acknowledge reader corrections. You must also have a thick skin and be willing and able to accept those not so complimentary comments.<\/p>\n

If you don\u2019t know where to start, or suffer from writer\u2019s block, the experts at Directory One<\/a> can help. They can show you either how to integrate a blog in your current website, or write the content for you as a guest blogger<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Blogs and blogging have become household words nowadays. For those of you who have absolutely no idea, blogs are places on the internet where the blogger (writer) publishes opinions and\/or information frequently. Companies can\u2019t afford to overlook the power of blogging in their marketing strategy. Why? The internet is usually your first place to make an impression on a potential customer. Most people will surf the web before they contact you or visit your physical location. People who read business blogs are looking for information about a particular subject. Basically they\u2019re in a learning mode. Consumers who read blogs are usually gathering more knowledge about a given topic by \u2022 Reviewing expert opinions \u2022 Seeking advice from informed people \u2022 Following trends \u2022 Keeping up with the latest research Most consumers want instant gratification in today\u2019s fast paced world. If your business has a blog that accepts comments, the blog becomes a valuable platform for answering questions and establishing a rapport with your would-be customers. Sometimes you might even be addressing customer complaints. Another thing about consumers — they want more from a company than their parents did. They feel they\u2019re entitled to more than a top-notch product. They not<\/p>\n","protected":false},"author":2,"featured_media":4754,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[488],"tags":[1183,1050,1185,1184,970,1090],"class_list":["post-2053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-blogging","tag-attract-customers-with-blogging","tag-blogging-for-business","tag-blogging-for-customer-engagement","tag-business-blog-strategies","tag-business-blogging","tag-content-marketing-for-business"],"yoast_head":"\nBusiness Blogging: A Powerful Tool to Attract Customers<\/title>\n<meta name=\"description\" content=\"Discover how business blogging can attract customers, build trust, and improve your brand\u2019s online presence. 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