{"id":2014,"date":"2012-09-11T15:57:46","date_gmt":"2012-09-11T19:57:46","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=2014"},"modified":"2025-07-01T13:52:22","modified_gmt":"2025-07-01T18:52:22","slug":"the-importance-of-video-marketing","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/the-importance-of-video-marketing.html","title":{"rendered":"The Importance of Video Marketing"},"content":{"rendered":"<p>Video marketing is an&nbsp;essential tool for any business in today\u2019s economy.&nbsp; Video marketing has been proven to be one of the most effective ways to gain the public\u2019s attention.&nbsp; The following are five reasons why you should add video production to your marketing strategy:<\/p>\n<ol>\n<li>The public wants to see information quickly &#8211; in today\u2019s fast paced world people do not have time to sit and read.&nbsp; They want the message to be quick and to the point.&nbsp; In this modern world with high-speed Internet, iPods, and smart phones people\u2019s attention spans are growing smaller and smaller.&nbsp; Video marketing allows the consumer to take in more information in a short amount of time.<\/li>\n<li>Video production is often cheaper than paying for television or print advertising.&nbsp; Video marketing communicates the services and products that your company provides at a cheaper rate.<\/li>\n<li>Video marketing allows you to reach a large audience in a short amount of time 24 hours a day, 365 days a year.&nbsp; If you need to reach an audience, especially in large numbers and via online methods, then video marketing is the right marketing campaign to adopt.&nbsp; People are addicted to entertainment and are more likely to spend their time on their computers, laptops, or mobile devices, so it makes sense that you can reach a larger audience using video.<\/li>\n<li>Video optimization allows you to create a video that will show up higher in a search engine such as Google.&nbsp; Things such as keywords, descriptions, and a strong title can help improve your search engine rankings.&nbsp; A video that ranks higher in a search engine will bring in more customers and therefore more money for your business.<\/li>\n<li>Increases your brand and credibility &#8211; it is very easy for a large corporation such as McDonald\u2019s to pay millions of dollars for their branding efforts.&nbsp; What if you are a small, local company who cannot afford to pay millions of dollars for a television spot or print advertising?&nbsp;With video production, it is very easy to add a logo and have your slogan repeated and displayed on all of your videos.&nbsp;&nbsp;This is much cheaper but is still a very effective means to gain credibility for your company or organization.<\/li>\n<\/ol>\n<p>Call <a title=\"Artistic Video Productions\" href=\"http:\/\/www.artisticvideo.com\/\">Artistic Video Productions <\/a>today at 713-526-6874 to set up a free consultation. &nbsp;Artistic Video Productions is the premier video and DVD production company in the Houston, Texas area.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video marketing is an&nbsp;essential tool for any business in today\u2019s economy.&nbsp; Video marketing has been proven to be one of the most effective ways to gain the public\u2019s attention.&nbsp; The following are five reasons why you should add video production to your marketing strategy: The public wants to see information quickly &#8211; in today\u2019s fast paced world people do not have time to sit and read.&nbsp; They want the message to be quick and to the point.&nbsp; In this modern world with high-speed Internet, iPods, and smart phones people\u2019s attention spans are growing smaller and smaller.&nbsp; Video marketing allows the consumer to take in more information in a short amount of time. Video production is often cheaper than paying for television or print advertising.&nbsp; Video marketing communicates the services and products that your company provides at a cheaper rate. Video marketing allows you to reach a large audience in a short amount of time 24 hours a day, 365 days a year.&nbsp; If you need to reach an audience, especially in large numbers and via online methods, then video marketing is the right marketing campaign to adopt.&nbsp; People are addicted to entertainment and are more likely to spend their time<\/p>\n","protected":false},"author":2,"featured_media":4766,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[1219,1218,1216,688,1217],"class_list":["post-2014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-marketing","tag-best-video-marketing-agencies-in-houston","tag-tx","tag-video-marketing-in-houston","tag-video-marketing-services","tag-video-marketing-services-in-houston"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video Marketing in Houston | Boost Your Brand with Video<\/title>\n<meta name=\"description\" content=\"Learn the importance of video marketing in Houston. Enhance your brand presence and engage customers with effective video content and digital strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/the-importance-of-video-marketing.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Marketing in Houston | Boost Your Brand with Video\" \/>\n<meta property=\"og:description\" content=\"Learn the importance of video marketing in Houston. 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