{"id":1904,"date":"2012-02-24T18:48:38","date_gmt":"2012-02-24T22:48:38","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=1904"},"modified":"2025-07-02T05:47:17","modified_gmt":"2025-07-02T10:47:17","slug":"seo-website-marketing-glossary-e","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/seo-website-marketing-glossary-e.html","title":{"rendered":"SEO Website Marketing: Glossary &#8220;E&#8221;"},"content":{"rendered":"<p><a href=\"http:\/\/www.directoryone.com\/blog\/houston-seo-web-marketing-glossary-a.html\" target=\"_blank\" rel=\"noopener noreferrer\">SEO website marketing <\/a>terms might be unfamiliar to some people. This is unfortunate because Houston SEO is so important to the success of your online ventures.\u00a0 <a href=\"http:\/\/www.directoryone.com\/blog\/houston-web-marketing-glossary-c-for-houston-seo.html\" target=\"_blank\" rel=\"noopener noreferrer\">Houston Internet marketing <\/a>company Directory One would like to help you understand the terms and jargon used in SEO marketing. Here&#8217;s the next installment of our glossary of common terms and phrases related to\u00a0<a href=\"http:\/\/www.directoryone.com\/blog\/houston-search-engine-optimization-glossary-d-for-houston-seo.html\" target=\"_blank\" rel=\"noopener noreferrer\">Houston SEO Services<\/a>:<\/p>\n<p><strong>Glossary E<\/strong><\/p>\n<p><strong>Earnings per Click<\/strong><br \/>\nEarnings based on how much advertising publishers make from each click.<\/p>\n<p><strong>Editorial Link<\/strong><br \/>\nSearch engines count links as an indication of quality. Search engines count editorial links that were earned over links that have been bought or bartered.<\/p>\n<p><strong>Emphasis<\/strong><br \/>\nThe HTML tag used to emphasize text.<\/p>\n<p><strong>Entry Page<\/strong><br \/>\nA user enters your site via the entry page.<\/p>\n<p><strong>Error page<\/strong><br \/>\nA web page stating an error message such as \u201cFile Not Found\u201d<\/p>\n<p><strong>Expert Document<\/strong><br \/>\nExpert Documents are quality pages that contain links to many non-affiliated topical resources.<\/p>\n<p><strong>External Link<\/strong><br \/>\nAn external link references another domain.<\/p>\n<p><strong>Exact Match<\/strong><br \/>\nThis is a form of keyword matching where the search query must be exactly the same as the advertisement keyword.<\/p>\n<p><strong>Exclusive Advertising<\/strong><br \/>\nAn exclusive advertising contract allows advertisers to purchase all inventory on a given page or for chosen keywords.<\/p>\n<p>For more information about Houston SEO, contact <a href=\"http:\/\/www.directoryone.com\/contact_us.htm\" target=\"_blank\" rel=\"noopener noreferrer\">SEO Website Marketing<\/a> Company Directory One at (713)465-0051<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO website marketing terms might be unfamiliar to some people. This is unfortunate because Houston SEO is so important to the success of your online ventures.\u00a0 Houston Internet marketing company Directory One would like to help you understand the terms and jargon used in SEO marketing. Here&#8217;s the next installment of our glossary of common terms and phrases related to\u00a0Houston SEO Services: Glossary E Earnings per Click Earnings based on how much advertising publishers make from each click. Editorial Link Search engines count links as an indication of quality. Search engines count editorial links that were earned over links that have been bought or bartered. Emphasis The HTML tag used to emphasize text. Entry Page A user enters your site via the entry page. Error page A web page stating an error message such as \u201cFile Not Found\u201d Expert Document Expert Documents are quality pages that contain links to many non-affiliated topical resources. External Link An external link references another domain. Exact Match This is a form of keyword matching where the search query must be exactly the same as the advertisement keyword. Exclusive Advertising An exclusive advertising contract allows advertisers to purchase all inventory on a given page or<\/p>\n","protected":false},"author":2,"featured_media":4794,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[167],"tags":[431,377,291,260,381],"class_list":["post-1904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-marketing","tag-houston-internet-marketing","tag-houston-search-engine-optimization","tag-houston-seo","tag-houston-seo-services","tag-seo-website-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Houston SEO &amp; Website Marketing Glossary | Expert Guide<\/title>\n<meta name=\"description\" content=\"Explore key SEO and website marketing terms with this comprehensive glossary. Learn how to boost your Houston business\u2019s online presence and drive traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/seo-website-marketing-glossary-e.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Houston SEO &amp; Website Marketing Glossary | Expert Guide\" \/>\n<meta property=\"og:description\" content=\"Explore key SEO and website marketing terms with this comprehensive glossary. Learn how to boost your Houston business\u2019s online presence and drive traffic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/seo-website-marketing-glossary-e.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing &amp; Optimization Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-24T22:48:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T10:47:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/seo-search-engine-optimization.png\" \/>\n\t<meta property=\"og:image:width\" content=\"959\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Philip O&#039;Hara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip O&#039;Hara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/seo-website-marketing-glossary-e.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/seo-website-marketing-glossary-e.html\"},\"author\":{\"name\":\"Philip O'Hara\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"headline\":\"SEO Website Marketing: Glossary &#8220;E&#8221;\",\"datePublished\":\"2012-02-24T22:48:38+00:00\",\"dateModified\":\"2025-07-02T10:47:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/seo-website-marketing-glossary-e.html\"},\"wordCount\":224,\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/seo-website-marketing-glossary-e.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/seo-search-engine-optimization.png\",\"keywords\":[\"houston internet marketing\",\"houston search engine optimization\",\"houston seo\",\"houston seo services\",\"seo website marketing\"],\"articleSection\":[\"Website Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/seo-website-marketing-glossary-e.html\",\"url\":\"https:\/\/www.directoryone.com\/blog\/seo-website-marketing-glossary-e.html\",\"name\":\"Houston SEO & Website Marketing Glossary | Expert Guide\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/seo-website-marketing-glossary-e.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/seo-website-marketing-glossary-e.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/seo-search-engine-optimization.png\",\"datePublished\":\"2012-02-24T22:48:38+00:00\",\"dateModified\":\"2025-07-02T10:47:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"description\":\"Explore key SEO and website marketing terms with this comprehensive glossary. 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