{"id":1887,"date":"2012-01-27T18:31:07","date_gmt":"2012-01-27T22:31:07","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=1887"},"modified":"2025-07-02T05:51:21","modified_gmt":"2025-07-02T10:51:21","slug":"houston-seo-glossary-b","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/houston-seo-glossary-b.html","title":{"rendered":"Houston SEO Glossary \u201cB\u201d"},"content":{"rendered":"<p>Successful Houston SEO &amp; website marketing firms like Directory One use search engine optimization as an effective strategy for promoting your business online. However, many of the technical terms and jargon used in <a href=\"https:\/\/www.directoryone.com\/blog\/houston-web-marketing-me-on-the-web.html\" target=\"_blank\" rel=\"noopener noreferrer\">Houston website marketing<\/a> can be unfamiliar or confusing, making it difficult to grasp some of the key concepts of SEO. The folks at Directory One would like to help clarify the terms used in <a href=\"https:\/\/www.directoryone.com\/blog\/seo-strategy-links-analytics-webmaster-tool.html\" target=\"_blank\" rel=\"noopener noreferrer\">Houston SEO marketing<\/a>. Here\u2019s the second entry in our continuing glossary of common SEO terms and phrases:<\/p>\n<p><strong>B2B<\/strong><br \/>\nBusiness to Business<\/p>\n<p><strong>BACKLINKS<\/strong><br \/>\nAlso known as \u201cinbound links\u201d &#8211; refers to links which point to a website.<\/p>\n<p><strong>BAD NEIGHBORHOOD<\/strong><br \/>\nExcessive search engine spam by an individual or group of websites which can result in a search engine penalty<\/p>\n<p><strong>BANDWIDTH<\/strong><br \/>\nThe amount of data that can be transferred in a given amount of time.<\/p>\n<p><strong>BANNER AD<\/strong><br \/>\nAn advertising banner displayed on a site used to advertise another website or service.<\/p>\n<p><strong>BLACK HAT<\/strong><br \/>\nSEO practices, like cloaking, that are forbidden under Google\u2019s search engine rules. Black Hat practices can result in a search engine penalty.<\/p>\n<p><strong>BLOG<\/strong><br \/>\nA blog is an online journal or diary posted by an individual or groups. Blogs usually feature opinions and news that is updated regularly. Most blogs allow visitors to post comments or ask questions.<br \/>\nBLOGGER<br \/>\nThe person who writes a blog.<\/p>\n<p><strong>BOT<\/strong><br \/>\nAbbreviation for robot. Also known as a spider, bots are the software programs that scan the web performing various tasks, such as indexing web pages for search .<\/p>\n<p><strong>BRANDING<\/strong><br \/>\nThe emotional response associated with your company and\/or products. A brand is built through controlling customer expectations and the social interactions between customers.<\/p>\n<p><strong>BROKEN LINK<\/strong><br \/>\nA hyperlink which does not lead to the desired location.<\/p>\n<p>Need more information? <a href=\"https:\/\/www.directoryone.com\/blog\/houston-seo-link-building-how-to-check-backlinks.html\" target=\"_blank\" rel=\"noopener noreferrer\">Houston Search Engine Optimization<\/a> experts Directory One are here to can help you better understand the SEO terms and concepts that will allow you to successfully market your business or organization online. Many of these <a href=\"https:\/\/www.directoryone.com\/blog\/how-to-track-goals-in-analytics-for-lead-generation-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">Houston Internet marketing<\/a> tactics are as easy to implement as they are effective in increasing the traffic to your website. Contact Directory One today and let this leading <a href=\"https:\/\/www.directoryone.com\/blog\/houston-search-engine-optimization-social-bookmarks.html\" target=\"_blank\" rel=\"noopener noreferrer\">Houston SEO<\/a> Company show you how search engine optimization can help your business grow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Successful Houston SEO &amp; website marketing firms like Directory One use search engine optimization as an effective strategy for promoting your business online. However, many of the technical terms and jargon used in Houston website marketing can be unfamiliar or confusing, making it difficult to grasp some of the key concepts of SEO. The folks at Directory One would like to help clarify the terms used in Houston SEO marketing. Here\u2019s the second entry in our continuing glossary of common SEO terms and phrases: B2B Business to Business BACKLINKS Also known as \u201cinbound links\u201d &#8211; refers to links which point to a website. BAD NEIGHBORHOOD Excessive search engine spam by an individual or group of websites which can result in a search engine penalty BANDWIDTH The amount of data that can be transferred in a given amount of time. BANNER AD An advertising banner displayed on a site used to advertise another website or service. BLACK HAT SEO practices, like cloaking, that are forbidden under Google\u2019s search engine rules. Black Hat practices can result in a search engine penalty. BLOG A blog is an online journal or diary posted by an individual or groups. Blogs usually feature opinions and news<\/p>\n","protected":false},"author":2,"featured_media":4798,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[431,377,291,444,385],"class_list":["post-1887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-houston-internet-marketing","tag-houston-search-engine-optimization","tag-houston-seo","tag-houston-seo-marketing","tag-houston-website-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Houston SEO Glossary | Essential SEO Terms for Success<\/title>\n<meta name=\"description\" content=\"Successful Houston SEO &amp; website marketing firms like Directory One use search engine optimization as an effective strategy for promoting your business online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/houston-seo-glossary-b.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Houston SEO Glossary | Essential SEO Terms for Success\" \/>\n<meta property=\"og:description\" content=\"Successful Houston SEO &amp; website marketing firms like Directory One use search engine optimization as an effective strategy for promoting your business online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/houston-seo-glossary-b.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing &amp; Optimization Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smo.sem.seo\" \/>\n<meta property=\"article:published_time\" 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