{"id":1825,"date":"2011-07-20T17:52:34","date_gmt":"2011-07-20T21:52:34","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=1825"},"modified":"2025-07-02T06:28:02","modified_gmt":"2025-07-02T11:28:02","slug":"seo-strategy-links-analytics-webmaster-tool","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/seo-strategy-links-analytics-webmaster-tool.html","title":{"rendered":"SEO Strategies Link Analytics &#038; Webmaster Tools"},"content":{"rendered":"<p>Houston web developers use&nbsp;a variety of constantly improving tools to&nbsp;track the way sites function. Our <a href=\"https:\/\/www.directoryone.com\/articles\/search-engine-optimization-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">Houston SEO company<\/a> spends a lot of time between Google Analytics and Google Webmaster Tools, among other programs.&nbsp;One of the interesting new developments in these tools is a recently added function that allows users to link accounts for the same site together in Google Analytics and Google Webmaster Tools.<\/p>\n<p>Although these programs both return data about site analysis, Google Analytics reports metrics that involve on site visitor interaction whereas Webmaster Tools reports the way the site appears on and to search engines. There is even a function within Webmaster Tools where you can see how your site appears to the Google Bot during site crawls. Google Analytics is only able to report data on computers that have JavaScript enabled, and that don\u2019t block cookies. The result is that there is some variation on data \u2013 such as keyword data \u2013 however both reports are valid and refer to each other. For example Analytics tracks keywords visitors enter the site on against other site metrics, and Webmaster Tools reports the number of times your site showed up on search results per keyword as well as actions performed on the keyword based on those impressions.<\/p>\n<p>There are three ways to link Analytics and Webmaster Tools:<\/p>\n<ol>\n<li>For sites that already have both Webmaster Tools and Google Analytics. On the Webmaster Tools Home page, click the \u201cManage Sites\u201d link on the right side of the page, adjacent to the site listing. Select \u201cGoogle Analytics Profile\u201d from the drop down menu, and click on the Analytics Profile that matches the website you are managing.<\/li>\n<li>If you don\u2019t have Analytics set up on your site yet, you can create a Google Analytics account from this page. Click the corresponding link at the top of the page, adjacent to the site name, and you will be directed to Google Analytics, where you can sign up for the account using your URL. You will be required to access the FTP site and drop a snip of code in the &lt;head&gt; of the site in order for the account to start reporting and collecting data. The code will need to be added to every page on your site, which can be time consuming on a large site that doesn\u2019t have includes. It&#8217;s worth it in the long run though, if it means you can see how your site functions.<\/li>\n<li>If you have Analytics and are new to Webmaster Tools, you can verify Webmaster Tools with your Analytics account. What a relief! I know the amount of code you insert into your site to track metrics can add up, and it\u2019s nice when you don\u2019t have to add any new code. The two other popular methods of verifying Webmaster Tools for your site include adding a meta code to the head of every page on your site, and dropping an html file on the ftp site in the \/public_html folder.<\/li>\n<\/ol>\n<p>If your site has both Analytics and Webmaster Tools under separate email addresses, and you wish to link the programs, you can add users at the bottom of the page that pops up under the \u201cAdd or Remove Owners\u201d drop down menu for \u201cManage Sites\u201d in Webmaster Tools, or add user access in Analytics at the bottom of the profile\u2019s page under \u201cEdit\u201d \u201cActions\u201d in the Analytics Settings. Remember that if you grant an email address Administrator privileges, that email address can access reports for all profiles in the Account. User privileges allow access only to the profile the access was granted in.<\/p>\n<p>Why link Google Analytics and Google Webmaster Tools? This option was done at user request to integrate the two programs, so that users don\u2019t have to constantly log in and out of sites during the day \u2013 provided that both accounts are listed under the same email address. Right now there is not a lot of interaction available between the programs, however Google does intend on further developing the integration. Currently, integrated sites are allowed to see an Analytics Referring Pages report (which is great for tracking <a href=\"http:\/\/www.directoryone.com\/articles\/natural-search-engine-optimization-guide.htm\" target=\"_blank\" rel=\"noopener noreferrer\">natural search engine optimization services<\/a>) from the Links to your site page report in Webmaster Tools. This provides more detailed data about the sites that are driving traffic your way, which is imperative to tracking <a href=\"http:\/\/www.directoryone.com\/blog\/how-to-track-goals-in-analytics-for-lead-generation-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">online lead generation<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Houston web developers use&nbsp;a variety of constantly improving tools to&nbsp;track the way sites function. Our Houston SEO company spends a lot of time between Google Analytics and Google Webmaster Tools, among other programs.&nbsp;One of the interesting new developments in these tools is a recently added function that allows users to link accounts for the same site together in Google Analytics and Google Webmaster Tools. Although these programs both return data about site analysis, Google Analytics reports metrics that involve on site visitor interaction whereas Webmaster Tools reports the way the site appears on and to search engines. There is even a function within Webmaster Tools where you can see how your site appears to the Google Bot during site crawls. Google Analytics is only able to report data on computers that have JavaScript enabled, and that don\u2019t block cookies. The result is that there is some variation on data \u2013 such as keyword data \u2013 however both reports are valid and refer to each other. For example Analytics tracks keywords visitors enter the site on against other site metrics, and Webmaster Tools reports the number of times your site showed up on search results per keyword as well as actions<\/p>\n","protected":false},"author":2,"featured_media":4822,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[291,268,1266,419,417,420,378,418],"class_list":["post-1825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-houston-seo","tag-houston-seo-company","tag-houston-seo-strategy","tag-houston-web-developers","tag-how-to-use-google-analytics","tag-natural-search-engine-optimization-services","tag-online-lead-generation","tag-seo-webmaster-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Houston SEO Strategy | Links, Analytics &amp; Webmaster Tools<\/title>\n<meta name=\"description\" content=\"Boost your Houston SEO strategy with insights on links, analytics, and Webmaster Tools. Improve website performance and rankings with these essential tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/seo-strategy-links-analytics-webmaster-tool.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Houston SEO Strategy | Links, Analytics &amp; Webmaster Tools\" \/>\n<meta property=\"og:description\" content=\"Boost your Houston SEO strategy with insights on links, analytics, and Webmaster Tools. Improve website performance and rankings with these essential tools.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/seo-strategy-links-analytics-webmaster-tool.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing &amp; Optimization Blog\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-20T21:52:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T11:28:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/seo-techniques.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philip O&#039;Hara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip O&#039;Hara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/seo-strategy-links-analytics-webmaster-tool.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/seo-strategy-links-analytics-webmaster-tool.html\"},\"author\":{\"name\":\"Philip O'Hara\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"headline\":\"SEO Strategies Link Analytics &#038; Webmaster Tools\",\"datePublished\":\"2011-07-20T21:52:34+00:00\",\"dateModified\":\"2025-07-02T11:28:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/seo-strategy-links-analytics-webmaster-tool.html\"},\"wordCount\":742,\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/seo-strategy-links-analytics-webmaster-tool.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/seo-techniques.jpg\",\"keywords\":[\"houston seo\",\"houston seo company\",\"Houston SEO Strategy\",\"houston web developers\",\"how to use google analytics\",\"natural search engine optimization services\",\"online lead generation\",\"seo webmaster tools\"],\"articleSection\":[\"Search Engine Optimization | SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/seo-strategy-links-analytics-webmaster-tool.html\",\"url\":\"https:\/\/www.directoryone.com\/blog\/seo-strategy-links-analytics-webmaster-tool.html\",\"name\":\"Houston SEO Strategy | Links, Analytics & Webmaster Tools\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/seo-strategy-links-analytics-webmaster-tool.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/seo-strategy-links-analytics-webmaster-tool.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/seo-techniques.jpg\",\"datePublished\":\"2011-07-20T21:52:34+00:00\",\"dateModified\":\"2025-07-02T11:28:02+00:00\",\"author\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"description\":\"Boost your Houston SEO strategy with insights on links, analytics, and Webmaster Tools. 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