{"id":1768,"date":"2011-06-21T09:59:31","date_gmt":"2011-06-21T13:59:31","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=1768"},"modified":"2025-07-02T06:44:07","modified_gmt":"2025-07-02T11:44:07","slug":"title-tag-dos-and-donts","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/title-tag-dos-and-donts.html","title":{"rendered":"Title Tag Dos and Don&#8217;ts"},"content":{"rendered":"<p>The title tag is the most important tag. It has an average role in SEO and more importantly it can be a difference maker in bringing traffic to your website. The title tag not only displays on top of the browser window, but also appears as linked text in search engine results.<\/p>\n<p>So, if you want your title tag to be successful, then apply some of the dos and don\u2019ts below to your own title tags:<\/p>\n<ul>\n<li>Keep your title tag length at about 60 to 90 characters<\/li>\n<li>Consider <strong>|<\/strong> Using <strong>|<\/strong> Piping to break up keywords or phrases<\/li>\n<li>Put your primary keywords at the beginning of the tag<\/li>\n<li>Use title case which involves capitalizing everything except for smaller words like &#8220;for&#8221;, &#8220;is&#8221; and &#8220;a&#8221;<\/li>\n<li>Every single page on your website should have a unique title tag that correlates to the content on that specific page<\/li>\n<li>Minimize the use of commas<\/li>\n<li>Avoid using superlatives like \u201cbest\u201d and \u201ccheapest\u201d<\/li>\n<li>Do not change the title tag regularly<\/li>\n<li>Craft together an engaging tag if possible to get more conversions<\/li>\n<\/ul>\n<p>To get more information about SEO tactics or if you need assistance creating optimized title tags contact the <a href=\"http:\/\/www.directoryone.com\/\">Houston Search Engine Optimization<\/a> Company Directory One at 713-465-0051<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The title tag is the most important tag. It has an average role in SEO and more importantly it can be a difference maker in bringing traffic to your website. The title tag not only displays on top of the browser window, but also appears as linked text in search engine results. So, if you want your title tag to be successful, then apply some of the dos and don\u2019ts below to your own title tags: Keep your title tag length at about 60 to 90 characters Consider | Using | Piping to break up keywords or phrases Put your primary keywords at the beginning of the tag Use title case which involves capitalizing everything except for smaller words like &#8220;for&#8221;, &#8220;is&#8221; and &#8220;a&#8221; Every single page on your website should have a unique title tag that correlates to the content on that specific page Minimize the use of commas Avoid using superlatives like \u201cbest\u201d and \u201ccheapest\u201d Do not change the title tag regularly Craft together an engaging tag if possible to get more conversions To get more information about SEO tactics or if you need assistance creating optimized title tags contact the Houston Search Engine Optimization Company Directory One<\/p>\n","protected":false},"author":2,"featured_media":4838,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[291,806],"class_list":["post-1768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-houston-seo","tag-seo-for-houston-businesses"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Houston SEO | Title Tag Dos and Don\u2019ts for Better Rankings<\/title>\n<meta name=\"description\" content=\"Discover the best practices for title tags in SEO for Houston businesses. Learn what to do and avoid to improve search rankings and drive more website traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/title-tag-dos-and-donts.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Houston SEO | Title Tag Dos and Don\u2019ts for Better Rankings\" \/>\n<meta property=\"og:description\" content=\"Discover the best practices for title tags in SEO for Houston businesses. Learn what to do and avoid to improve search rankings and drive more website traffic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/title-tag-dos-and-donts.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing &amp; Optimization Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smo.sem.seo\" \/>\n<meta property=\"article:published_time\" content=\"2011-06-21T13:59:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T11:44:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/1731764840964.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1279\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philip O&#039;Hara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip O&#039;Hara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/title-tag-dos-and-donts.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/title-tag-dos-and-donts.html\"},\"author\":{\"name\":\"Philip O'Hara\",\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/#\\\/schema\\\/person\\\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"headline\":\"Title Tag Dos and Don&#8217;ts\",\"datePublished\":\"2011-06-21T13:59:31+00:00\",\"dateModified\":\"2025-07-02T11:44:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/title-tag-dos-and-donts.html\"},\"wordCount\":205,\"publisher\":{\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/title-tag-dos-and-donts.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/wp-content\\\/uploads\\\/1731764840964.jpg\",\"keywords\":[\"houston seo\",\"SEO for Houston Businesses\"],\"articleSection\":[\"Search Engine Optimization | SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/title-tag-dos-and-donts.html\",\"url\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/title-tag-dos-and-donts.html\",\"name\":\"Houston SEO | Title Tag Dos and Don\u2019ts for Better Rankings\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/title-tag-dos-and-donts.html#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/title-tag-dos-and-donts.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.directoryone.com\\\/blog\\\/wp-content\\\/uploads\\\/1731764840964.jpg\",\"datePublished\":\"2011-06-21T13:59:31+00:00\",\"dateModified\":\"2025-07-02T11:44:07+00:00\",\"description\":\"Discover the best practices for title tags in SEO for Houston businesses. 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