{"id":172,"date":"2008-07-15T11:40:52","date_gmt":"2008-07-15T15:40:52","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=172"},"modified":"2025-07-02T13:22:42","modified_gmt":"2025-07-02T18:22:42","slug":"is-your-search-engine-marketing-company-moving-towards-the-center","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/is-your-search-engine-marketing-company-moving-towards-the-center.html","title":{"rendered":"Is your Search Engine Marketing Company Moving Towards the Center?"},"content":{"rendered":"<p>Author: April Hall<\/p>\n<p><a href=\"http:\/\/www.directoryone.com\/website-content-development.htm\">Copywriter<\/a><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/i303.photobucket.com\/albums\/nn125\/LufkinWriter\/john-mccain-barack-obama.jpg\" alt=\"\"\/><\/p>\n<p>With all of the talk today about the presidential candidates &#8220;moving towards the center&#8221;, it&#8217;s hard to know exactly what that term means. It seems, at least, to have a negative connotation,doesn&#8217;t it? People seem to say that kind of thing with scorn&#8230; &#8220;Obama seems to be moving toward the center to gain some Independent votes.&#8221; &#8220;McCain can&#8217;t seem to be able to move too far away from the center without losing support.&#8221; Who in the world would <em>want <\/em>to move toward the center<em>?<\/em><\/p>\n<p>Punditry aside, there are some definite advantages in moving toward this allusive &#8220;center&#8221;. In doing so, you get to:<\/p>\n<ul>\n<li><strong>Align yourself with the mainstream<\/strong><\/li>\n<li><strong>Reach the largest number of people<\/strong><\/li>\n<li><strong>Identify with the values of the greatest number of people<\/strong><\/li>\n<li><strong>Appear non-threatening and traditional<\/strong><\/li>\n<\/ul>\n<p>You&#8217;d better hope that your <a href=\"http:\/\/www.directoryone.com\/articles\/business-website-development.html\">search engine marketing company <\/a>moves towards the center, because that is one of the best ways to maximize your page views and draw potential clients to your site! How can a search engine marketing company become more &#8220;centrist&#8221;?<\/p>\n<p><img decoding=\"async\" class=\"alignleft\" src=\"http:\/\/i303.photobucket.com\/albums\/nn125\/LufkinWriter\/middle.jpg\"\/> Basically, there are two ways to make sure your SEO does not become too radical, or too conservative:<\/p>\n<p><strong>1. Use widely accepted SEO and internet marketing practices. <\/strong>While it&#8217;s fine for <a href=\"http:\/\/www.directoryone.com\/articles\/sneaky-seo.html\">innovative marketers<\/a> to push the envelope at times, the majority of your marketing campaign should be conducted using tried-and-true SEO guidelines and proven techniques.<\/p>\n<p><strong>2. Keep your SEO content balanced and free of highly opinionated statements. <\/strong>You don&#8217;t want to immediately turn new readers off due to blanket statements. It&#8217;s understandable that you may have very strong opinions about certain products or industry professionals; but you don&#8217;t want to drive away new readers who think differently that you. Be subtle in how you describe your ideas. Of course, it&#8217;s fine to be very clear that you believe your products and services beat the competition&#8211;but keep your site free of negative statements about other companies.<\/p>\n<p>I never thought I, as someone who has strong opinions about everything from cars to clothing, would say this, but <strong>Long Live Centrism! <\/strong>I(At least when it comes to search engine marketing) It really is the best way to identify with the most users.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Author: April Hall Copywriter With all of the talk today about the presidential candidates &#8220;moving towards the center&#8221;, it&#8217;s hard to know exactly what that term means. It seems, at least, to have a negative connotation,doesn&#8217;t it? People seem to say that kind of thing with scorn&#8230; &#8220;Obama seems to be moving toward the center to gain some Independent votes.&#8221; &#8220;McCain can&#8217;t seem to be able to move too far away from the center without losing support.&#8221; Who in the world would want to move toward the center? Punditry aside, there are some definite advantages in moving toward this allusive &#8220;center&#8221;. In doing so, you get to: Align yourself with the mainstream Reach the largest number of people Identify with the values of the greatest number of people Appear non-threatening and traditional You&#8217;d better hope that your search engine marketing company moves towards the center, because that is one of the best ways to maximize your page views and draw potential clients to your site! How can a search engine marketing company become more &#8220;centrist&#8221;? Basically, there are two ways to make sure your SEO does not become too radical, or too conservative: 1. Use widely accepted SEO and internet<\/p>\n","protected":false},"author":2,"featured_media":5116,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[533,63],"class_list":["post-172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing","tag-internet-marketing","tag-search-engine-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Search Engine Marketing Should Aim for the Center<\/title>\n<meta name=\"description\" content=\"A good search engine marketing company needs to aim to identify with the highest number of internet users by staying neutral and using proven techniques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/is-your-search-engine-marketing-company-moving-towards-the-center.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Engine Marketing Should Aim for the Center\" \/>\n<meta property=\"og:description\" content=\"A good search engine marketing company needs to aim to identify with the highest number of internet users by staying neutral and using proven techniques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/is-your-search-engine-marketing-company-moving-towards-the-center.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing &amp; Optimization Blog\" \/>\n<meta property=\"article:published_time\" content=\"2008-07-15T15:40:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T18:22:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/360_F_887936985_2q3GNEIbUCnBCJNg6D1v61IDz4ITba8X.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philip O&#039;Hara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip O&#039;Hara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/is-your-search-engine-marketing-company-moving-towards-the-center.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/is-your-search-engine-marketing-company-moving-towards-the-center.html\"},\"author\":{\"name\":\"Philip O'Hara\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"headline\":\"Is your Search Engine Marketing Company Moving Towards the Center?\",\"datePublished\":\"2008-07-15T15:40:52+00:00\",\"dateModified\":\"2025-07-02T18:22:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/is-your-search-engine-marketing-company-moving-towards-the-center.html\"},\"wordCount\":374,\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/is-your-search-engine-marketing-company-moving-towards-the-center.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/360_F_887936985_2q3GNEIbUCnBCJNg6D1v61IDz4ITba8X.jpg\",\"keywords\":[\"SE Internet Marketing | SE Online Marketing\",\"search engine marketing\"],\"articleSection\":[\"SE Internet Marketing | SE Online Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/is-your-search-engine-marketing-company-moving-towards-the-center.html\",\"url\":\"https:\/\/www.directoryone.com\/blog\/is-your-search-engine-marketing-company-moving-towards-the-center.html\",\"name\":\"Search Engine Marketing Should Aim for the Center\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/is-your-search-engine-marketing-company-moving-towards-the-center.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/is-your-search-engine-marketing-company-moving-towards-the-center.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/360_F_887936985_2q3GNEIbUCnBCJNg6D1v61IDz4ITba8X.jpg\",\"datePublished\":\"2008-07-15T15:40:52+00:00\",\"dateModified\":\"2025-07-02T18:22:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"description\":\"A good search engine marketing company needs to aim to identify with the highest number of internet users by staying neutral and using proven techniques.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/is-your-search-engine-marketing-company-moving-towards-the-center.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.directoryone.com\/blog\/is-your-search-engine-marketing-company-moving-towards-the-center.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/is-your-search-engine-marketing-company-moving-towards-the-center.html#primaryimage\",\"url\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/360_F_887936985_2q3GNEIbUCnBCJNg6D1v61IDz4ITba8X.jpg\",\"contentUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/360_F_887936985_2q3GNEIbUCnBCJNg6D1v61IDz4ITba8X.jpg\",\"width\":612,\"height\":360},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/is-your-search-engine-marketing-company-moving-towards-the-center.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.directoryone.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is your Search Engine Marketing Company Moving Towards the Center?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#website\",\"url\":\"https:\/\/www.directoryone.com\/blog\/\",\"name\":\"Search Engine Marketing &amp; 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