{"id":160,"date":"2008-06-25T13:16:19","date_gmt":"2008-06-25T17:16:19","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=160"},"modified":"2025-07-02T13:37:57","modified_gmt":"2025-07-02T18:37:57","slug":"google-ad-planner-a-new-tool-for-internet-media-planners","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/google-ad-planner-a-new-tool-for-internet-media-planners.html","title":{"rendered":"Google Ad Planner: A New Tool for Internet Media Planners"},"content":{"rendered":"

Author: April Hall
\nInternet Copywriter<\/a><\/p>\n

For internet media planners, much of the difficulty revolves around deciding which sites to target, how to find your ideal audience and reduce the number of missed opportunities. Many media planners eventually decide to reach out to a relatively few number of larger, well-known sites, deciding that it is best to aim for the known rather than to spend countless hours and unnecessary budget finances on online ad buys that may or may not hit their target customers.<\/p>\n

Fortunately, the gurus at Google have developed a way to assist media planners as they organize their ad buys. Yesterday, Google introduced a new tool known as the Google Ad Planner<\/strong><\/a>. Like many of the tools offered by Google, Ad Planner understands that many users are like me–not overly technically-savvy, and intimidated by complicated applications. For this reason, this new media planning tool is surprisingly simple and completely intuitive. Of course, web design and internet marketing companies<\/a>, which often have a talented media planner on staff, will also appreciate the capabilities of Ad Planner.<\/p>\n

From the very first glance, users can recognize the value of using Google Ad Planner:
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Media planners can easily find out invaluable information about sites that pertain to their industry:<\/p>\n