{"id":1523,"date":"2009-09-23T20:14:18","date_gmt":"2009-09-24T00:14:18","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=1523"},"modified":"2025-07-02T08:12:13","modified_gmt":"2025-07-02T13:12:13","slug":"social-media-marketingfacebook-business-pages","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/social-media-marketingfacebook-business-pages.html","title":{"rendered":"Social Media Marketing: Facebook Business Pages"},"content":{"rendered":"<p><strong>Social Media Marketing :Facebook Business Pages <\/strong><br \/>\nWhether you\u2019ve been on Facebook two weeks or two years \u2013 chances are you are most familiar with the personal \u201cprofile\u201d element of the social networking site. Your profile is your personal portal to the Facebook world. Status updates, wall comments, photos, applications, messages \u2013 all are connected to your personal profile. A personal profile tells a lot, or a little about you \u2013 depending on how much you are willing to share with your online community of friends. For many people, their Facebook account and their personal profile is their online \u201chome.\u201d<br \/>\nGreat as all this is &#8212; should a <em>business <\/em>have a personal profile? The straightforward answer is <strong>no.<\/strong> Almost every business can benefit from a Facebook presence \u2013 but most won\u2019t benefit much from having a personal profile. A business should utilize the business version of the personal profile: the fan page. A fan page (despite the misleading name,) is a business profile for your company. Obviously, Facebook <em>wants <\/em>businesses to utilize this tool rather than the personal profile tool \u2013 but why is it beneficial to do so? Below I outline the top three differences between the types of profiles.<\/p>\n<p><strong>Facebook Business Pages Can be Customized<\/strong><\/p>\n<p>While customizing a Facebook business page is not a simple affair \u2013 it can be done. Facebook allows business pages to create customized HTML pages and customized applications. This is not available on personal profiles. Personal profiles will always look cookie-cutter. The only way to stand-out from the crowd on Facebook is via a customized business page. In addition, the page\u2019s administrator can redirect non-fans and fans to separate \u201ctabs\u201d on the page. This means that first-time visitors can be wowed with a sort of \u201clanding page\u201d while regular visitors can be directed to the areas they most wish to utilize.<\/p>\n<p><strong>Facebook Business Pages Allow Advertising <\/strong><\/p>\n<p>You can\u2019t advertise a personal profile \u2013 but you can (and of course, Facebook finds a myriad of ways to encourage you to,) advertise a business page. Facebook advertising is similar to Google AdWords; but it\u2019s more targetable than the latter (a full description of <a href=\"http:\/\/www.directoryone.com\/blog\/social-media-marketing-advertising-on-facebook.html\">Facebook Advertisting can be found here<\/a>.)<\/p>\n<p>Why is the ability to advertise your page so important? Research shows that the most effective advertising on the social networking site are ads that direct the user to another page within Facebook. Advertising that attempts to pull the user from the social network <em>out <\/em>to another site online are less effective. Why? Users become comfortable with the walled-garden of Facebook and are more likely to check out a page within that walled-garden than something external to it. In addition, an advertisement for a Facebook page includes \u201csocial\u201d information about friends that may also be a fan of this page. This can add an element of credibility to your product\/advertisement that isn\u2019t available elsewhere online (at the moment anyway.)<\/p>\n<p><strong>Facebook Business Pages Allow You to Track Visitors <\/strong><\/p>\n<p>Page administrators are granted access to analytics about the types of users visiting their pages. In addition to simply being informative, this can help in the targeting of advertising campaigns. Personal profiles have no such access to analytics.<\/p>\n<p>These are not the only differences between Facebook \u201cprofiles\u201d and \u201cfan pages\u201d for businesses \u2013 but they demonstrate the need for companies wishing to make the most of their social media presence to choose a business page. If you need help setting up a business page; contact a <a href=\"https:\/\/www.directoryone.com\/social-media-marketing-in-houston.html\">Houston social media marketing company<\/a>.<\/p>\n<p>Questions about this or other social media marketing topics? Use the comment section below, email me at <a href=\"mailto:jenn@directory.com\">jenn@directory.com<\/a> , or go all SMM on me and contact me @SMMjenn on Twitter ; and I\u2019ll do my best to address your question in an upcoming blog. You can also consult Directory One today at 713.465.0051<br \/>\n<strong>Learn More About Social Media Marketing<\/strong><br \/>\nSocial Media Starts at Home &#8212; Analyzing Your <a href=\"http:\/\/www.directoryone.com\/blog\/social-media-marketing-it-starts-at-home.html\">Social Media Strategy <\/a><br \/>\nPutting the <a href=\"http:\/\/www.directoryone.com\/blog\/social-media-marketing-your-businesss-message.html\">Social Back in Social Media<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Obviously, Facebook wants businesses to utilize this tool rather than the personal profile tool \u2013 but why is it beneficial to do so?  Below I outline the top three differences between the types of profiles. <\/p>\n","protected":false},"author":2,"featured_media":4915,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[192,207,206,205,188],"class_list":["post-1523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-facebook","tag-facebook-advertising","tag-facebook-business","tag-facebook-business-page","tag-social-networks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Marketing: Facebook Business Pages<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/social-media-marketingfacebook-business-pages.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Marketing: Facebook Business Pages\" \/>\n<meta property=\"og:description\" content=\"Obviously, Facebook wants businesses to utilize this tool rather than the personal profile tool \u2013 but why is it beneficial to do so? Below I outline the top three differences between the types of profiles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/social-media-marketingfacebook-business-pages.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing &amp; Optimization Blog\" \/>\n<meta property=\"article:published_time\" content=\"2009-09-24T00:14:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T13:12:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/social-media-marketing-digital-marketing-3d-icons-megaphone-laptop-with-blue-color-background-1024x577-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"577\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philip O&#039;Hara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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