{"id":1484,"date":"2009-09-02T15:50:18","date_gmt":"2009-09-02T19:50:18","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=1484"},"modified":"2025-07-02T08:21:24","modified_gmt":"2025-07-02T13:21:24","slug":"social-media-marketing-why-just-being-there-is-not-enough","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html","title":{"rendered":"Social Media Marketing: Why Just \u201cBeing There\u201d is Not Enough"},"content":{"rendered":"<p><strong>&nbsp;<\/strong><\/p>\n<p>You\u2019ve probably heard that you <em>have to <\/em>have a presence on Facebook and Twitter. You\u2019ve probably also heard a success story or two about some lucky business and the YouTube video that put them on the map. &nbsp;But is social media some sort of magic tonic that will instantly help <em>your <\/em>business get more customers? Is it really as simple as just \u201cbeing there\u201d when it comes to social networks?<\/p>\n<p>The short answer is no. The longer answer is that social media marketing in Houston is just like traditional internet marketing in Houston \u2013 it must be done smartly to have an impact. So what is \u201csmart\u201d when it comes to your social media strategy? &nbsp;I\u2019ve marinated on this question for a couple of days now, and I\u2019ve come up with three suggestions for a savvy (and successful) social media campaign.<\/p>\n<p><strong>Social Media Marketing Rule #1: Know Your Strategy <\/strong><\/p>\n<p>It\u2019s easy to get carried away by the excitement of all that social media marketing can mean for your business. It\u2019s also easy to view other people\u2019s success stories through the lens of the particular tool (Facebook, Twitter, YouTube,) that they used to accomplish that success. While these platforms do provide a unique and exhilarating way to connect with your customers \u2013 we can\u2019t lose sight of the fact that they are the <em>means<\/em>, not the <em>end<\/em>.&nbsp; Just as owning a lawn mower won\u2019t ensure that your grass stays short; neither will merely having a social media presence ensure that you are connecting with your customers. Social media is a tool \u2013 what\u2019s your strategy for leveraging that tool to meet your marketing goals?<\/p>\n<p><strong>Social Media Marketing Rule #2: Know Your Tools<\/strong><\/p>\n<p>While we can speak of social media marketing as a tool \u2013 we might go one step better by envisioning all of the different social platforms and capabilities as individual tools on our social media marketing toolbelt. &nbsp;Just as a wrench performs a different task than a screwdriver ; so does a Facebook application perform a different task than a blog.&nbsp; Once you understand your strategy and the tools available to you \u2013 you\u2019ll be able to truly utilize these \u201csocial tools\u201d to meet your goals.<\/p>\n<p>The challenge is that (unlike a screwdriver,) the capabilities and facets of different social tools change on a regular basis. Social networking platforms like Facebook are constantly adding new functionalities such as \u201cbusiness pages\u201d to help their users make the most of the site.&nbsp; Additionally, third-party developers are getting in on the game and regularly creating new utilities and services. This turns our straightforward \u201cscrewdriver\u201d into a virtual Swiss army knife of capabilities. &nbsp;While this is exciting \u2013 it can also be overwhelming.&nbsp; Consulting with a <a href=\"https:\/\/www.directoryone.com\/social-media-marketing-in-houston.html\">social media marketing company in Houston<\/a> can provide you with the necessary insight on what \u201csocial tools\u201d are available to your business. You might be surprised by what can be done!<\/p>\n<p><strong>Social Media Marketing Rule #3: Keep at it <\/strong><\/p>\n<p>One of the biggest mistakes I see businesses making in the social media arena is the failure to maintain their presence. &nbsp;This comes back to the notion that \u201cbeing there\u201d is not enough.&nbsp; Engagement and conversation isn\u2019t just a benefit of social platforms \u2013 it\u2019s actually a requirement.&nbsp; You will only reap the valuable rewards of your social media presence if you actively maintain it.<\/p>\n<p>This third suggestion may be the hardest for some businesses to follow through on. Time and energy are premiums\u2013 and making the most of your social media marketing can take up both. &nbsp;Working with a <a href=\"http:\/\/www.directoryone.com\/\">Houston social media marketing agency<\/a> can help you save time and energy by assisting with your social media campaign on a regular basis.<\/p>\n<p>Questions or comments? Leave a comment here &#8212; find me on Twitter @SMMJenn, learn more about me, or email me at jenn@newnectar.com<\/p>\n<p>Read More on Social Media Marketing:<\/p>\n<p><a href=\"http:\/\/www.directoryone.com\/blog\/social-media-marketing-advertising-on-facebook.html\">Social Media Marketing: Advertising on Facebook<\/a><\/p>\n<p><a href=\"http:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html\">Social Media Marketing: Avoiding Culture Shock <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three social media marketing tips that can help you make the most of your social media presence. <\/p>\n","protected":false},"author":2,"featured_media":4926,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[579,589],"class_list":["post-1484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-houston-social-media-marketing","tag-social-media-marketing-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Marketing: Why Just \u201cBeing There\u201d is Not Enough<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Marketing: Why Just \u201cBeing There\u201d is Not Enough\" \/>\n<meta property=\"og:description\" content=\"Three social media marketing tips that can help you make the most of your social media presence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing &amp; Optimization Blog\" \/>\n<meta property=\"article:published_time\" content=\"2009-09-02T19:50:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T13:21:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/download-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philip O&#039;Hara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip O&#039;Hara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html\"},\"author\":{\"name\":\"Philip O'Hara\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"headline\":\"Social Media Marketing: Why Just \u201cBeing There\u201d is Not Enough\",\"datePublished\":\"2009-09-02T19:50:18+00:00\",\"dateModified\":\"2025-07-02T13:21:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html\"},\"wordCount\":682,\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/download-1.jpg\",\"keywords\":[\"Houston Social Media Marketing\",\"social media marketing\"],\"articleSection\":[\"Social Media Marketing | Social Networking\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html\",\"url\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html\",\"name\":\"Social Media Marketing: Why Just \u201cBeing There\u201d is Not Enough\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/download-1.jpg\",\"datePublished\":\"2009-09-02T19:50:18+00:00\",\"dateModified\":\"2025-07-02T13:21:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html#primaryimage\",\"url\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/download-1.jpg\",\"contentUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/download-1.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.directoryone.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media Marketing: Why Just \u201cBeing There\u201d is Not Enough\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#website\",\"url\":\"https:\/\/www.directoryone.com\/blog\/\",\"name\":\"Search Engine Marketing &amp; Optimization Blog\",\"description\":\"Directory One\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.directoryone.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\",\"name\":\"Philip O'Hara\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/f50ee825a5ca27a3414764c22cebf5cf053ea9e8fed32b88969d19e919bfbb54?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f50ee825a5ca27a3414764c22cebf5cf053ea9e8fed32b88969d19e919bfbb54?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f50ee825a5ca27a3414764c22cebf5cf053ea9e8fed32b88969d19e919bfbb54?s=96&d=mm&r=g\",\"caption\":\"Philip O'Hara\"},\"sameAs\":[\"http:\/\/www.directoryone.com\/\"],\"url\":\"https:\/\/www.directoryone.com\/blog\/author\/philip\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media Marketing: Why Just \u201cBeing There\u201d is Not Enough","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html","og_locale":"en_US","og_type":"article","og_title":"Social Media Marketing: Why Just \u201cBeing There\u201d is Not Enough","og_description":"Three social media marketing tips that can help you make the most of your social media presence.","og_url":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html","og_site_name":"Search Engine Marketing &amp; Optimization Blog","article_published_time":"2009-09-02T19:50:18+00:00","article_modified_time":"2025-07-02T13:21:24+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/download-1.jpg","type":"image\/jpeg"}],"author":"Philip O'Hara","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Philip O'Hara","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html#article","isPartOf":{"@id":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html"},"author":{"name":"Philip O'Hara","@id":"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8"},"headline":"Social Media Marketing: Why Just \u201cBeing There\u201d is Not Enough","datePublished":"2009-09-02T19:50:18+00:00","dateModified":"2025-07-02T13:21:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html"},"wordCount":682,"image":{"@id":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html#primaryimage"},"thumbnailUrl":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/download-1.jpg","keywords":["Houston Social Media Marketing","social media marketing"],"articleSection":["Social Media Marketing | Social Networking"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html","url":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html","name":"Social Media Marketing: Why Just \u201cBeing There\u201d is Not Enough","isPartOf":{"@id":"https:\/\/www.directoryone.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html#primaryimage"},"image":{"@id":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html#primaryimage"},"thumbnailUrl":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/download-1.jpg","datePublished":"2009-09-02T19:50:18+00:00","dateModified":"2025-07-02T13:21:24+00:00","author":{"@id":"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8"},"breadcrumb":{"@id":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html#primaryimage","url":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/download-1.jpg","contentUrl":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/download-1.jpg","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-why-just-being-there-is-not-enough.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.directoryone.com\/blog"},{"@type":"ListItem","position":2,"name":"Social Media Marketing: Why Just \u201cBeing There\u201d is Not Enough"}]},{"@type":"WebSite","@id":"https:\/\/www.directoryone.com\/blog\/#website","url":"https:\/\/www.directoryone.com\/blog\/","name":"Search Engine Marketing &amp; Optimization Blog","description":"Directory One","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.directoryone.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8","name":"Philip O'Hara","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f50ee825a5ca27a3414764c22cebf5cf053ea9e8fed32b88969d19e919bfbb54?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f50ee825a5ca27a3414764c22cebf5cf053ea9e8fed32b88969d19e919bfbb54?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f50ee825a5ca27a3414764c22cebf5cf053ea9e8fed32b88969d19e919bfbb54?s=96&d=mm&r=g","caption":"Philip O'Hara"},"sameAs":["http:\/\/www.directoryone.com\/"],"url":"https:\/\/www.directoryone.com\/blog\/author\/philip"}]}},"_links":{"self":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts\/1484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/comments?post=1484"}],"version-history":[{"count":8,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts\/1484\/revisions"}],"predecessor-version":[{"id":4927,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts\/1484\/revisions\/4927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/media\/4926"}],"wp:attachment":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/media?parent=1484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/categories?post=1484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/tags?post=1484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}