{"id":145,"date":"2008-06-06T11:32:08","date_gmt":"2008-06-06T15:32:08","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/internet-marketing\/5-characteristics-of-a-quality-link\/"},"modified":"2025-07-02T13:56:29","modified_gmt":"2025-07-02T18:56:29","slug":"5-characteristics-of-a-quality-link","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/5-characteristics-of-a-quality-link.html","title":{"rendered":"5 Characteristics of a Quality Link"},"content":{"rendered":"<p>Author: Henry Adaso<br \/>\n<a href=\"http:\/\/www.directoryone.com\/website-content-development.htm\">Internet Copywriter<\/a><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/i4.photobucket.com\/albums\/y115\/Rizmatic\/click.jpg\" alt=\"quality link\"\/><\/p>\n<p>So now that you know why you should start building links today, are you ready for some tips? If you&#8217;re an expert in the field of search engine optimization, you may already know most of these. For the rest of us, here are 5 characteristics of a quality link.<\/p>\n<p><strong>Informative<\/strong> &#8211; No reader will fault you for linking off to an article or website that adds value to their experience. But linking to a sub-par site is an easy way to lose readership.<\/p>\n<p><strong>Credible <\/strong>&#8211; Quality inbound links come from credible sites. Elevate your own credibility by offering only fair, objective, and accurate information to readers. If you establish yourself as a trusted source, inbound links will be less difficult to obtain.<\/p>\n<p><strong>Descriptive<\/strong> &#8211; Explain what the link has to offer. Why should a reader click on the link? Don&#8217;t use phrases like &#8220;click here&#8221; when crosslinking. Use a creative signal phrase instead.<\/p>\n<p><strong>Brief and Useful<\/strong> &#8211; Writing links in blocks of sentences or paragraphs is bad SEO practice. Keep it brief and user-friendly or it will look like you forgot to close a tag.<\/p>\n<p><strong>Groundbreaking <\/strong>&#8211; Be the first to report a breaking news story in your niche and others will be happy to credit you for the gesture.<\/p>\n<p>In summary, a quality link is brief, useful, descriptive, and enhances user experience. If you&#8217;re new to SEO, you may first want to get acquainted with <a href=\"http:\/\/www.directoryone.com\/articles\/linking.htm\">linking, inbound &amp; outbound links<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Author: Henry Adaso Internet Copywriter So now that you know why you should start building links today, are you ready for some tips? If you&#8217;re an expert in the field of search engine optimization, you may already know most of these. For the rest of us, here are 5 characteristics of a quality link. Informative &#8211; No reader will fault you for linking off to an article or website that adds value to their experience. But linking to a sub-par site is an easy way to lose readership. Credible &#8211; Quality inbound links come from credible sites. Elevate your own credibility by offering only fair, objective, and accurate information to readers. If you establish yourself as a trusted source, inbound links will be less difficult to obtain. Descriptive &#8211; Explain what the link has to offer. Why should a reader click on the link? Don&#8217;t use phrases like &#8220;click here&#8221; when crosslinking. Use a creative signal phrase instead. Brief and Useful &#8211; Writing links in blocks of sentences or paragraphs is bad SEO practice. Keep it brief and user-friendly or it will look like you forgot to close a tag. Groundbreaking &#8211; Be the first to report a breaking news<\/p>\n","protected":false},"author":1,"featured_media":5168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,15],"tags":[1344],"class_list":["post-145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing","category-web-design","tag-quality-link"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Characteristics of a Quality Link<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/5-characteristics-of-a-quality-link.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Characteristics of a Quality Link\" \/>\n<meta property=\"og:description\" content=\"Author: Henry Adaso Internet Copywriter So now that you know why you should start building links today, are you ready for some tips? If you&#8217;re an expert in the field of search engine optimization, you may already know most of these. For the rest of us, here are 5 characteristics of a quality link. Informative &#8211; No reader will fault you for linking off to an article or website that adds value to their experience. But linking to a sub-par site is an easy way to lose readership. Credible &#8211; Quality inbound links come from credible sites. Elevate your own credibility by offering only fair, objective, and accurate information to readers. If you establish yourself as a trusted source, inbound links will be less difficult to obtain. Descriptive &#8211; Explain what the link has to offer. Why should a reader click on the link? Don&#8217;t use phrases like &#8220;click here&#8221; when crosslinking. Use a creative signal phrase instead. Brief and Useful &#8211; Writing links in blocks of sentences or paragraphs is bad SEO practice. Keep it brief and user-friendly or it will look like you forgot to close a tag. Groundbreaking &#8211; Be the first to report a breaking news\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/5-characteristics-of-a-quality-link.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing &amp; Optimization Blog\" \/>\n<meta property=\"article:published_time\" content=\"2008-06-06T15:32:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T18:56:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/seo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"235\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#website\",\"url\":\"https:\/\/www.directoryone.com\/blog\/\",\"name\":\"Search Engine Marketing &amp; Optimization Blog\",\"description\":\"Directory One\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.directoryone.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/5-characteristics-of-a-quality-link.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/seo.png\",\"width\":600,\"height\":235},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/5-characteristics-of-a-quality-link.html#webpage\",\"url\":\"https:\/\/www.directoryone.com\/blog\/5-characteristics-of-a-quality-link.html\",\"name\":\"5 Characteristics of a Quality Link\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/5-characteristics-of-a-quality-link.html#primaryimage\"},\"datePublished\":\"2008-06-06T15:32:08+00:00\",\"dateModified\":\"2025-07-02T18:56:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/72b06653ae945412b7e913abee89833c\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.directoryone.com\/blog\/5-characteristics-of-a-quality-link.html\"]}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/72b06653ae945412b7e913abee89833c\",\"name\":\"Directory One\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/94a2a725f290fe27e63003e7e27744c1f1c9270a102b5c7bf307942ae0179a59?s=96&d=mm&r=g\",\"caption\":\"Directory One\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts\/145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/comments?post=145"}],"version-history":[{"count":3,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts\/145\/revisions"}],"predecessor-version":[{"id":5169,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts\/145\/revisions\/5169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/media\/5168"}],"wp:attachment":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/media?parent=145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/categories?post=145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/tags?post=145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}