{"id":145,"date":"2008-06-06T11:32:08","date_gmt":"2008-06-06T15:32:08","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/internet-marketing\/5-characteristics-of-a-quality-link\/"},"modified":"2025-07-02T13:56:29","modified_gmt":"2025-07-02T18:56:29","slug":"5-characteristics-of-a-quality-link","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/5-characteristics-of-a-quality-link.html","title":{"rendered":"5 Characteristics of a Quality Link"},"content":{"rendered":"<p>Author: Henry Adaso<br \/>\n<a href=\"http:\/\/www.directoryone.com\/website-content-development.htm\">Internet Copywriter<\/a><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/i4.photobucket.com\/albums\/y115\/Rizmatic\/click.jpg\" alt=\"quality link\"\/><\/p>\n<p>So now that you know why you should start building links today, are you ready for some tips? If you&#8217;re an expert in the field of search engine optimization, you may already know most of these. For the rest of us, here are 5 characteristics of a quality link.<\/p>\n<p><strong>Informative<\/strong> &#8211; No reader will fault you for linking off to an article or website that adds value to their experience. But linking to a sub-par site is an easy way to lose readership.<\/p>\n<p><strong>Credible <\/strong>&#8211; Quality inbound links come from credible sites. Elevate your own credibility by offering only fair, objective, and accurate information to readers. If you establish yourself as a trusted source, inbound links will be less difficult to obtain.<\/p>\n<p><strong>Descriptive<\/strong> &#8211; Explain what the link has to offer. Why should a reader click on the link? Don&#8217;t use phrases like &#8220;click here&#8221; when crosslinking. Use a creative signal phrase instead.<\/p>\n<p><strong>Brief and Useful<\/strong> &#8211; Writing links in blocks of sentences or paragraphs is bad SEO practice. Keep it brief and user-friendly or it will look like you forgot to close a tag.<\/p>\n<p><strong>Groundbreaking <\/strong>&#8211; Be the first to report a breaking news story in your niche and others will be happy to credit you for the gesture.<\/p>\n<p>In summary, a quality link is brief, useful, descriptive, and enhances user experience. If you&#8217;re new to SEO, you may first want to get acquainted with <a href=\"http:\/\/www.directoryone.com\/articles\/linking.htm\">linking, inbound &amp; outbound links<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Author: Henry Adaso Internet Copywriter So now that you know why you should start building links today, are you ready for some tips? If you&#8217;re an expert in the field of search engine optimization, you may already know most of these. For the rest of us, here are 5 characteristics of a quality link. Informative &#8211; No reader will fault you for linking off to an article or website that adds value to their experience. But linking to a sub-par site is an easy way to lose readership. Credible &#8211; Quality inbound links come from credible sites. Elevate your own credibility by offering only fair, objective, and accurate information to readers. If you establish yourself as a trusted source, inbound links will be less difficult to obtain. Descriptive &#8211; Explain what the link has to offer. Why should a reader click on the link? Don&#8217;t use phrases like &#8220;click here&#8221; when crosslinking. Use a creative signal phrase instead. Brief and Useful &#8211; Writing links in blocks of sentences or paragraphs is bad SEO practice. Keep it brief and user-friendly or it will look like you forgot to close a tag. Groundbreaking &#8211; Be the first to report a breaking news<\/p>\n","protected":false},"author":1,"featured_media":5168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,15],"tags":[1344],"class_list":["post-145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing","category-web-design","tag-quality-link"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Characteristics of a Quality Link<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/5-characteristics-of-a-quality-link.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Characteristics of a Quality Link\" \/>\n<meta property=\"og:description\" content=\"Author: Henry Adaso Internet Copywriter So now that you know why you should start building links today, are you ready for some tips? If you&#8217;re an expert in the field of search engine optimization, you may already know most of these. For the rest of us, here are 5 characteristics of a quality link. Informative &#8211; No reader will fault you for linking off to an article or website that adds value to their experience. But linking to a sub-par site is an easy way to lose readership. Credible &#8211; Quality inbound links come from credible sites. Elevate your own credibility by offering only fair, objective, and accurate information to readers. If you establish yourself as a trusted source, inbound links will be less difficult to obtain. Descriptive &#8211; Explain what the link has to offer. Why should a reader click on the link? Don&#8217;t use phrases like &#8220;click here&#8221; when crosslinking. Use a creative signal phrase instead. Brief and Useful &#8211; Writing links in blocks of sentences or paragraphs is bad SEO practice. Keep it brief and user-friendly or it will look like you forgot to close a tag. 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