{"id":1430,"date":"2009-08-19T13:23:21","date_gmt":"2009-08-19T17:23:21","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=1430"},"modified":"2025-07-02T08:26:59","modified_gmt":"2025-07-02T13:26:59","slug":"social-media-marketing-avoiding-culture-shock","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html","title":{"rendered":"Social Media Marketing: Avoiding Culture Shock"},"content":{"rendered":"<p>There\u2019s a statistic that\u2019s floating around Powerpoint presentations these days that points out that if the population of Facebook were an actual country, it would be the <em>fourth-largest<\/em> in the world . A stunning statistic \u2013 and one that can help me illustrate a point. You\u2019d do well to treat entering the world of Facebook or Twitter much like you would entering a foreign country: hire a guide; visit with people that have been there before you; and learn the language. Too many businesses are over-eager to get their social media passport stamp. The result is either a poor-impression on the locals \u2013 or culture shock for the brand in question. Either way, it\u2019s a missed opportunity for a business to connect with customers in a powerful way.<br \/>\nHere\u2019s a Twitter example: Brand X creates a profile and logs on without investigating Twitter or mapping out a strategy. How hard can it be, right? Brand X assigns someone in communications to do the tweeting to ensure the tweets remain on-message. And sure enough, the Brand X message starts going out on point with with tweets like :<\/p>\n<blockquote><p>\u201c Did you know that Brand X contains no trans-fats or artificial flavorings?\u201d<\/p><\/blockquote>\n<blockquote><p>Or \u201cBrand X just released a new, tastier, version of product Z! Check it out!\u201d<\/p><\/blockquote>\n<p>Soon followers start dropping like flies. Overwhelmed by corporate-speak &amp; underwhelmed by the lack of personality. Perhaps before clicking \u201cunfollow\u201d \u2013 one Twitter \u201clocal\u201d could be kind enough to tweet<\/p>\n<blockquote><p>\u201c Dear, @brandx : Twitter is not for incessant promoting. Try interacting a little or you become #irrelevant and #annoying\u201d<\/p><\/blockquote>\n<p>While there is no Rosetta Stone for instantly understanding the culture of social networks &#8211;the most important thing you can remember is that monologue has been replaced with dialogue. Don\u2019t let this scare you \u2013 think of it as an exciting opportunity to have a legitimate conversation with your customers. Real interaction should lead to real results. A consultation with a social media marketing agency that is immersed in the culture of social media and its many platforms will go a long way in getting you off on the right-foot with your customers . Think of a <a href=\"https:\/\/www.directoryone.com\/social-media-marketing-in-houston.html\">Houston social media marketing company<\/a> as a local guide who speaks the language.<\/p>\n<h2>Social Media Marketing : Mapping out a Strategy<\/h2>\n<p>In addition to making sure your brand doesn\u2019t fall victim to culture shock \u2013 you should also map out a strategy. In next week\u2019s blog, we will talk about the 5 things to consider when creating your company\u2019s social media marketing strategy.<\/p>\n<h2>Houston Social Media Marketing Company<\/h2>\n<p>Ready to hire the guide and learn the language? Consult with a respected Houston social media marketing agency today. Call Directory One at <strong>713.465.0051<\/strong><\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<h2><strong>Read More <\/strong><\/h2>\n<p><strong><a href=\"http:\/\/www.directoryone.com\/blog\/what_is_social_media_marketing.html\">Social Media Marketing: An Overview <\/a><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019d do well to treat entering the world of Facebook or Twitter much like you would entering a foreign country: hire a guide; visit with people that have been there before you; and learn the language.<\/p>\n","protected":false},"author":2,"featured_media":4934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74,17,182],"tags":[192,542,193,188,109],"class_list":["post-1430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-networking","category-twitter-social-media-marketing","tag-facebook","tag-social-media-marketing","tag-social-media-marketing-company-houston","tag-social-networks","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Marketing: Avoiding Culture Shock<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Marketing: Avoiding Culture Shock\" \/>\n<meta property=\"og:description\" content=\"You\u2019d do well to treat entering the world of Facebook or Twitter much like you would entering a foreign country: hire a guide; visit with people that have been there before you; and learn the language.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing &amp; Optimization Blog\" \/>\n<meta property=\"article:published_time\" content=\"2009-08-19T17:23:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T13:26:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/Social-Media-Marketing-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"484\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Philip O&#039;Hara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip O&#039;Hara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html\"},\"author\":{\"name\":\"Philip O'Hara\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"headline\":\"Social Media Marketing: Avoiding Culture Shock\",\"datePublished\":\"2009-08-19T17:23:21+00:00\",\"dateModified\":\"2025-07-02T13:26:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html\"},\"wordCount\":463,\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/Social-Media-Marketing-1.png\",\"keywords\":[\"Facebook\",\"Social Media Marketing | Social Networking\",\"Social Media Marketing Company Houston\",\"Social Networks\",\"twitter\"],\"articleSection\":[\"Social Media Marketing | Social Networking\",\"Social Networking\",\"Twitter Social Networking\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html\",\"url\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html\",\"name\":\"Social Media Marketing: Avoiding Culture Shock\",\"isPartOf\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/Social-Media-Marketing-1.png\",\"datePublished\":\"2009-08-19T17:23:21+00:00\",\"dateModified\":\"2025-07-02T13:26:59+00:00\",\"author\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html#primaryimage\",\"url\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/Social-Media-Marketing-1.png\",\"contentUrl\":\"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/Social-Media-Marketing-1.png\",\"width\":1000,\"height\":484},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.directoryone.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media Marketing: Avoiding Culture Shock\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#website\",\"url\":\"https:\/\/www.directoryone.com\/blog\/\",\"name\":\"Search Engine Marketing &amp; Optimization Blog\",\"description\":\"Directory One\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.directoryone.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8\",\"name\":\"Philip O'Hara\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/f50ee825a5ca27a3414764c22cebf5cf053ea9e8fed32b88969d19e919bfbb54?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f50ee825a5ca27a3414764c22cebf5cf053ea9e8fed32b88969d19e919bfbb54?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f50ee825a5ca27a3414764c22cebf5cf053ea9e8fed32b88969d19e919bfbb54?s=96&d=mm&r=g\",\"caption\":\"Philip O'Hara\"},\"sameAs\":[\"http:\/\/www.directoryone.com\/\"],\"url\":\"https:\/\/www.directoryone.com\/blog\/author\/philip\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media Marketing: Avoiding Culture Shock","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html","og_locale":"en_US","og_type":"article","og_title":"Social Media Marketing: Avoiding Culture Shock","og_description":"You\u2019d do well to treat entering the world of Facebook or Twitter much like you would entering a foreign country: hire a guide; visit with people that have been there before you; and learn the language.","og_url":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html","og_site_name":"Search Engine Marketing &amp; Optimization Blog","article_published_time":"2009-08-19T17:23:21+00:00","article_modified_time":"2025-07-02T13:26:59+00:00","og_image":[{"width":1000,"height":484,"url":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/Social-Media-Marketing-1.png","type":"image\/png"}],"author":"Philip O'Hara","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Philip O'Hara","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html#article","isPartOf":{"@id":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html"},"author":{"name":"Philip O'Hara","@id":"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8"},"headline":"Social Media Marketing: Avoiding Culture Shock","datePublished":"2009-08-19T17:23:21+00:00","dateModified":"2025-07-02T13:26:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html"},"wordCount":463,"image":{"@id":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html#primaryimage"},"thumbnailUrl":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/Social-Media-Marketing-1.png","keywords":["Facebook","Social Media Marketing | Social Networking","Social Media Marketing Company Houston","Social Networks","twitter"],"articleSection":["Social Media Marketing | Social Networking","Social Networking","Twitter Social Networking"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html","url":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html","name":"Social Media Marketing: Avoiding Culture Shock","isPartOf":{"@id":"https:\/\/www.directoryone.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html#primaryimage"},"image":{"@id":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html#primaryimage"},"thumbnailUrl":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/Social-Media-Marketing-1.png","datePublished":"2009-08-19T17:23:21+00:00","dateModified":"2025-07-02T13:26:59+00:00","author":{"@id":"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8"},"breadcrumb":{"@id":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html#primaryimage","url":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/Social-Media-Marketing-1.png","contentUrl":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/Social-Media-Marketing-1.png","width":1000,"height":484},{"@type":"BreadcrumbList","@id":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.directoryone.com\/blog"},{"@type":"ListItem","position":2,"name":"Social Media Marketing: Avoiding Culture Shock"}]},{"@type":"WebSite","@id":"https:\/\/www.directoryone.com\/blog\/#website","url":"https:\/\/www.directoryone.com\/blog\/","name":"Search Engine Marketing &amp; Optimization Blog","description":"Directory One","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.directoryone.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.directoryone.com\/blog\/#\/schema\/person\/b2c12d79fe6de0228be0c8b1a5f638e8","name":"Philip O'Hara","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f50ee825a5ca27a3414764c22cebf5cf053ea9e8fed32b88969d19e919bfbb54?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f50ee825a5ca27a3414764c22cebf5cf053ea9e8fed32b88969d19e919bfbb54?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f50ee825a5ca27a3414764c22cebf5cf053ea9e8fed32b88969d19e919bfbb54?s=96&d=mm&r=g","caption":"Philip O'Hara"},"sameAs":["http:\/\/www.directoryone.com\/"],"url":"https:\/\/www.directoryone.com\/blog\/author\/philip"}]}},"_links":{"self":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts\/1430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/comments?post=1430"}],"version-history":[{"count":6,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts\/1430\/revisions"}],"predecessor-version":[{"id":4935,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/posts\/1430\/revisions\/4935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/media\/4934"}],"wp:attachment":[{"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/media?parent=1430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/categories?post=1430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.directoryone.com\/blog\/wp-json\/wp\/v2\/tags?post=1430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}