{"id":1430,"date":"2009-08-19T13:23:21","date_gmt":"2009-08-19T17:23:21","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?p=1430"},"modified":"2025-07-02T08:26:59","modified_gmt":"2025-07-02T13:26:59","slug":"social-media-marketing-avoiding-culture-shock","status":"publish","type":"post","link":"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html","title":{"rendered":"Social Media Marketing: Avoiding Culture Shock"},"content":{"rendered":"

There\u2019s a statistic that\u2019s floating around Powerpoint presentations these days that points out that if the population of Facebook were an actual country, it would be the fourth-largest<\/em> in the world . A stunning statistic \u2013 and one that can help me illustrate a point. You\u2019d do well to treat entering the world of Facebook or Twitter much like you would entering a foreign country: hire a guide; visit with people that have been there before you; and learn the language. Too many businesses are over-eager to get their social media passport stamp. The result is either a poor-impression on the locals \u2013 or culture shock for the brand in question. Either way, it\u2019s a missed opportunity for a business to connect with customers in a powerful way.
\nHere\u2019s a Twitter example: Brand X creates a profile and logs on without investigating Twitter or mapping out a strategy. How hard can it be, right? Brand X assigns someone in communications to do the tweeting to ensure the tweets remain on-message. And sure enough, the Brand X message starts going out on point with with tweets like :<\/p>\n

\u201c Did you know that Brand X contains no trans-fats or artificial flavorings?\u201d<\/p><\/blockquote>\n

Or \u201cBrand X just released a new, tastier, version of product Z! Check it out!\u201d<\/p><\/blockquote>\n

Soon followers start dropping like flies. Overwhelmed by corporate-speak & underwhelmed by the lack of personality. Perhaps before clicking \u201cunfollow\u201d \u2013 one Twitter \u201clocal\u201d could be kind enough to tweet<\/p>\n

\u201c Dear, @brandx : Twitter is not for incessant promoting. Try interacting a little or you become #irrelevant and #annoying\u201d<\/p><\/blockquote>\n

While there is no Rosetta Stone for instantly understanding the culture of social networks –the most important thing you can remember is that monologue has been replaced with dialogue. Don\u2019t let this scare you \u2013 think of it as an exciting opportunity to have a legitimate conversation with your customers. Real interaction should lead to real results. A consultation with a social media marketing agency that is immersed in the culture of social media and its many platforms will go a long way in getting you off on the right-foot with your customers . Think of a Houston social media marketing company<\/a> as a local guide who speaks the language.<\/p>\n

Social Media Marketing : Mapping out a Strategy<\/h2>\n

In addition to making sure your brand doesn\u2019t fall victim to culture shock \u2013 you should also map out a strategy. In next week\u2019s blog, we will talk about the 5 things to consider when creating your company\u2019s social media marketing strategy.<\/p>\n

Houston Social Media Marketing Company<\/h2>\n

Ready to hire the guide and learn the language? Consult with a respected Houston social media marketing agency today. Call Directory One at 713.465.0051<\/strong><\/p>\n

 <\/strong><\/p>\n

Read More <\/strong><\/h2>\n

Social Media Marketing: An Overview <\/a>
\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

You\u2019d do well to treat entering the world of Facebook or Twitter much like you would entering a foreign country: hire a guide; visit with people that have been there before you; and learn the language.<\/p>\n","protected":false},"author":2,"featured_media":4934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74,17,182],"tags":[192,542,193,188,109],"class_list":["post-1430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-networking","category-twitter-social-media-marketing","tag-facebook","tag-social-media-marketing","tag-social-media-marketing-company-houston","tag-social-networks","tag-twitter"],"yoast_head":"\nSocial Media Marketing: Avoiding Culture Shock<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/social-media-marketing-avoiding-culture-shock.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Marketing: Avoiding Culture Shock\" \/>\n<meta property=\"og:description\" content=\"You\u2019d do well to treat entering the world of Facebook or Twitter much like you would entering a foreign country: hire a guide; 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