{"id":451,"date":"2008-12-10T18:32:39","date_gmt":"2008-12-10T22:32:39","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?page_id=451"},"modified":"2025-05-08T16:20:37","modified_gmt":"2025-05-08T21:20:37","slug":"website-marketing","status":"publish","type":"page","link":"https:\/\/www.directoryone.com\/blog\/website-marketing.html","title":{"rendered":"Website Marketing"},"content":{"rendered":"

Grow Your Business With Directory One Website Marketing<\/strong><\/p>\n

Getting new business used to take a few sales calls, maybe face-to-face meetings. The Internet changes everything. It allows companies to conduct business 24\/7. Many companies use Internet technology to communicate with customers, showcase goods and services, or even to sell directly to customers.<\/p>\n

Search Engine Marketing Increases Visibility<\/strong><\/p>\n

Businesses must distinguish themselves digitally to be noticed. Companies that use websites to increase their business must stand out from the competition. Large and small companies alike need to make their sites easy to find.<\/p>\n

Search Engine Marketing (SEM), a form of Internet marketing, helps to increase a website\u2019s visibility. It includes strategies such as Search Engine Optimization (SEO), Pay-per-Click (PPC), Social Media Marketing (SMM) and more.<\/p>\n

SEO aims to improve the volume and quality of traffic to a website through \u201cnatural\u201d search results. The higher a site ranks\u2014the earlier it appears in search results\u2014the more users are likely to visit that site. PPC charges advertisers each time a user clicks on an ad to visit the advertiser\u2019s site. SMM leverages the \u201cpeople factor\u201d to create \u201cword of mouth\u201d publicity through social media sites like LinkedIn, Facebook, MySpace, YouTube and Del.icio.us.<\/p>\n

Search Engine Marketing Gets Results<\/strong><\/p>\n

SEM produces measurable results, both quantitative and qualitative. One set of metrics relates to site users\u2014page views, unique visitors and time spent on a web page. A second set focuses on content tracking\u2014advertising clicks, third party site click-through, conversion rates and engagement. A third set of metrics measures social media coverage of an organization, its products and marketing efforts. Qualitative results include improved company reputation, increased brand recognition and others.<\/p>\n

Directory One offers three affordable website marketing packages:<\/p>\n

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