{"id":449,"date":"2008-12-10T19:00:00","date_gmt":"2008-12-10T23:00:00","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?page_id=449"},"modified":"2025-04-17T14:11:49","modified_gmt":"2025-04-17T19:11:49","slug":"client-information-form","status":"publish","type":"page","link":"https:\/\/www.directoryone.com\/blog\/deliverables\/client-information-form.html","title":{"rendered":"Client Information Form"},"content":{"rendered":"<p><strong>Directory One Website Marketing Client Information Form<\/strong><\/p>\n<p>Effective Website Marketing is a team effort that moves beyond simply optimizing your website.  It is an ongoing process that combines the elements of Consultation and Analysis, Link Building, Search Engine Optimization, Sponsor\/Pay-Per-Click Campaigns and Content Development.   It is that combination which produces a pervasive, sustained Internet presence for your website.<\/p>\n<p>At Directory One we are committed to delivering maximum results for your organization.  To achieve this, we need to understand some background information about your business, your competitive environment and your expectations.<\/p>\n<p>Additionally there is some basic information we will need to begin and manage your optimization campaign.  Please take a moment to complete the following information (if applicable) and thank you for choosing Directory One.<\/p>\n<p><strong>Who are your 3 main online competitors &amp; what are their web addresses? <\/strong><\/p>\n<p>1.____________________________________________________________________________<br \/>\n2.____________________________________________________________________________<br \/>\n3.____________________________________________________________________________<\/p>\n<p><strong>What are your Top 10 key phrases\/business terms people use when looking for an organization like yours? <\/strong><\/p>\n<p>1.__________________________   \t     2.___________________________<br \/>\n3.__________________________   \t     4.___________________________<br \/>\n5.__________________________            6.___________________________<br \/>\n7.__________________________            8.___________________________<br \/>\n9.__________________________\t   10.___________________________<\/p>\n<p><strong>What locations are you primarily soliciting customers from? (City, State, County, Country, Zip Codes, etc.)<\/strong><\/p>\n<p>1.__________________________        \t2.___________________________<br \/>\n3.__________________________        \t4.___________________________<br \/>\n5.__________________________        \t6.___________________________<br \/>\n6.__________________________        \t8.___________________________<\/p>\n<p><strong>Are there any areas where you would like to gain more business?<\/strong><\/p>\n<p>1.__________________________        \t2.___________________________<br \/>\n3.__________________________        \t4.___________________________<\/p>\n<p><strong>What products or services do you make the most profit on?<\/strong><\/p>\n<p>1.____________________________________________________________________________<br \/>\n2.____________________________________________________________________________<br \/>\n3.____________________________________________________________________________<\/p>\n<p><strong>What products or services do you make the least profit on?<\/strong><\/p>\n<p>1.____________________________________________________________________________<br \/>\n2.____________________________________________________________________________<br \/>\n3.____________________________________________________________________________<\/p>\n<p>Are you a member of any trade associations or respected business organizations that may link to your website (e.g., American Medical Association or Better Business Bureau)?<\/p>\n<p>______________________________________________________________________________<br \/>\n______________________________________________________________________________<br \/>\n______________________________________________________________________________<\/p>\n<p>Have you paid for links from directories like Yahoo, Business.com, Martindale Hubble, Thomas Register, Yellow Pages or White Pages?     Yes     No<\/p>\n<p>If so, which ones?<br \/>\n_____________________________________________________________________________<br \/>\n_____________________________________________________________________________<br \/>\n_____________________________________________________________________________<\/p>\n<p>If not, would you be interested in a paid directory program?     Yes     No<\/p>\n<p><strong>Content Development Info<\/strong><\/p>\n<p>Unique, well-crafted content is the backbone of any good website optimization.  By frequently adding new content to your website, it will rank higher in the search engines. One efficient way to do this is thru article and press release writing.<\/p>\n<p>As part of your Search Engine Optimization package with Directory One, we write, optimize and post articles and press releases to your website.  Our writers are trained to produce highly-targeted content that is customized for the search engines and crafted to deliver your organization\u2019s message with clarity and style.<\/p>\n<p>However, they need your help. Please answer the following questions and email your answers to<br \/>\npr@directoryone.com If you have any questions please feel free to contact us at 713-465-0051 extension 115.<\/p>\n<p>1.  Who at your organization should we contact for article ideas and topics?<\/p>\n<p>2.  What is their email address and phone number?<\/p>\n<p>3.  What trends have you seen recently in your business?<\/p>\n<p>4.  Have your recently purchased any new equipment? Hired new staff members? Expanded or moved your offices?<\/p>\n<p>5.  Have you experienced any recent growth or increased business in a particular area in the past year?<\/p>\n<p>6.  What makes you different or better than your competition?<\/p>\n<p>7.  Do you subscribe to any trade magazines or visit any websites related to your field?  If so, which ones?<\/p>\n<p>8.  Do you or your employees receive regular training?<\/p>\n<p>9.  Have you or any of your employees received any awards related to their work at your company?<\/p>\n<p>10.  Have you or any of your employees spoken or going to speak at any trade shows, conference or other events related to the company?<\/p>\n<p>11.  Do you have any clients that would give a testimonial about how your company helped them, changes their life, saved them money? If so, can we interview them over the phone?<\/p>\n<p>12. Have there been any stories in the news recently related to the type of work your company performs?<\/p>\n<p>13. Does your company promote green or environmental causes?<\/p>\n<p>14. Is your company involved in any charitable causes, sponsor any events, etc?<\/p>\n<p>15. Do you have any advice or tips you could give clients or potential clients?<\/p>\n<p>16. Have you recently acquired any major new clients, won any lawsuits or formed a partnership with any other business or company<\/p>\n<p><strong>General Website Info<\/strong><\/p>\n<p>In order to properly optimize your website, Directory One needs some basic general website information. Without this information, we cannot make the necessary adjustments to help your rankings.<\/p>\n<p>What is your URL (Web Address)?___________________________________<\/p>\n<p>What is the name of the person or<br \/>\ncompany &amp; person who designed it?__________________________________<\/p>\n<p>What is his\/her Telephone Number:___________________________________<\/p>\n<p>What is his\/her Email Address:_______________________________________<\/p>\n<p>What is your FTP User ID (Name):____________________________________<\/p>\n<p>What is your FTP Password:_______________________________________<\/p>\n<p>Who currently hosts your website?__________________________________<\/p>\n<p>Host Telephone Number:__________________________________________<\/p>\n<p>Host Email Address:_____________________________________________<\/p>\n<p>Where is your domain name registered?______________________________<\/p>\n<p>What is your domain registration User ID?____________________________<\/p>\n<p>What is your domain registration Password?__________________________<\/p>\n<p><strong>Pay Per Click Account Info<\/strong><\/p>\n<p>Do you already have a Google, Yahoo or MSN Pay-Per-Click account?    Yes     No<\/p>\n<p>If \u201cyes,\u201d what are the user names and passwords?<\/p>\n<p>Google User Name_______________________ Password ________________<\/p>\n<p>Yahoo User Name _______________________ Password ________________<\/p>\n<p>MSN User Name   _______________________ Password ________________<\/p>\n<p><strong>Shopping Cart System Info<\/strong><\/p>\n<p>Does your website include a shopping cart, the technology that enables people to buy products or services directly from your website?   Yes     No<\/p>\n<p>If not, would you be interested in a secure online shopping cart solution?   Yes     No<\/p>\n<p>If yes, what kind of shopping cart do you have? _______________________________________<\/p>\n<p>What URL or web address do you use to log into your shopping cart?_____________________________<\/p>\n<p>What is your shopping cart user ID? ________________________________________________<\/p>\n<p>What is your shopping cart password? ______________________________________________<\/p>\n<p><strong>Content Management System Info<\/strong><\/p>\n<p>Do you have a content management system?\t\t Yes     No<\/p>\n<p>If no, would you be interested in a content management solution?   Yes     No<\/p>\n<p>If yes, what kind of CMS do you have?__________________________________________________<\/p>\n<p>What URL or web address do you go to log into your CMS?__________________________________________________<\/p>\n<p>What is your CMS user id? _________________________________<\/p>\n<p>What is your CMS password? _______________________________<\/p>\n<p><strong>What&#8217;s Next?<\/strong><\/p>\n<p>Download the <a href=\"http:\/\/www.directoryone.com\/website-marketing-pdfs\/deliverables.pdf\"><strong>Deliverables Client Information Form<\/strong><\/a><\/p>\n<p>Fill it out as completely as possible and fax it back to (713)465-8589.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Directory One Website Marketing Client Information Form Effective Website Marketing is a team effort that moves beyond simply optimizing your website. It is an ongoing process that combines the elements of Consultation and Analysis, Link Building, Search Engine Optimization, Sponsor\/Pay-Per-Click Campaigns and Content Development. It is that combination which produces a pervasive, sustained Internet presence for your website. At Directory One we are committed to delivering maximum results for your organization. To achieve this, we need to understand some background information about your business, your competitive environment and your expectations. Additionally there is some basic information we will need to begin and manage your optimization campaign. Please take a moment to complete the following information (if applicable) and thank you for choosing Directory One. Who are your 3 main online competitors &amp; what are their web addresses? 1.____________________________________________________________________________ 2.____________________________________________________________________________ 3.____________________________________________________________________________ What are your Top 10 key phrases\/business terms people use when looking for an organization like yours? 1.__________________________ 2.___________________________ 3.__________________________ 4.___________________________ 5.__________________________ 6.___________________________ 7.__________________________ 8.___________________________ 9.__________________________ 10.___________________________ What locations are you primarily soliciting customers from? (City, State, County, Country, Zip Codes, etc.) 1.__________________________ 2.___________________________ 3.__________________________ 4.___________________________ 5.__________________________ 6.___________________________ 6.__________________________ 8.___________________________ Are there any areas where you would like to gain<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":447,"menu_order":1,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-449","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Website Marketing Client Information Form<\/title>\n<meta name=\"description\" content=\"Use the Directory One website marketing client information form to suggest potential key phrases, geographic service areas and even primary competitors\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.directoryone.com\/blog\/deliverables\/client-information-form.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Marketing Client Information Form\" \/>\n<meta property=\"og:description\" content=\"Use the Directory One website marketing client information form to suggest potential key phrases, geographic service areas and even primary competitors\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.directoryone.com\/blog\/deliverables\/client-information-form.html\" \/>\n<meta property=\"og:site_name\" content=\"Search Engine Marketing &amp; 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