{"id":447,"date":"2008-12-10T18:59:50","date_gmt":"2008-12-10T22:59:50","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?page_id=447"},"modified":"2025-04-17T14:10:37","modified_gmt":"2025-04-17T19:10:37","slug":"deliverables","status":"publish","type":"page","link":"https:\/\/www.directoryone.com\/blog\/deliverables.html","title":{"rendered":"Deliverables"},"content":{"rendered":"

Directory One Website Marketing Deliverables<\/strong><\/p>\n

As a client of Directory One you can expect the finest marketing support possible as we work together to build your Internet visibility. Although we offer several packages with differing elements, in general you can expect the following regardless of your package:<\/p>\n

Initial SEM Report and Consultation <\/strong><\/p>\n

5-7 Business Days Your program starts with a marketing consultation to determine specific goals and objectives. You will also receive an SEM analysis report that evaluates your website, and then shows you vs. your competition in terms of rankings and search engine visibility.<\/p>\n

Pay- Per \u2013 Click (PPC ) Campaign Proposal<\/strong><\/p>\n

10-12 Business days Directory One will contact you with a list of keywords that, when typed in by web surfers, will cause your PPC (pay per click) ads to appear. You then have a chance to review these keywords to ensure they match your business goals and that no important ones are missing.
\nIf after two weeks you have not given us any feedback, we will assume the proposed keywords meet with your approval.<\/p>\n

Pay- Per \u2013 Click (PPC ) Implementation<\/strong><\/p>\n

12-22 Business Days or Variable Depending on Client Input Based on our research\/analysis and your feedback, PPC campaigns will be set-up in Google, Yahoo and\/or MSN. This allows us to create an immediate, targeted Search Engine presence for your website.<\/p>\n

Proposed On-Page Optimization <\/strong><\/p>\n

20 Business Days After identifying which keywords your prospects are typing into search engines, and which are the most heavily-searched for with the lowest competition, we will propose a set of changes to target them on your website. This includes changes to the code and visible text of your site.<\/p>\n

Optimization Review, Approval & On-Page Implementation<\/strong><\/p>\n

Variable Depending on Client Input and Approval<\/p>\n

Only after you have reviewed and approved our proposed changes, we will implement them and then \u201claunch\u201d your new, optimized website. Directory One will only make changes to your website upon your review and approval, so the time from proposed changes to implementation is largely within your control.<\/p>\n

Link Building\/Directory Submissions <\/strong><\/p>\n

20-22 Business Days after SEO On-Page Implementation Your website will be submitted to targeted, relevant free directories using optimized descriptions. This will improve your external link network and improve your Search Engine visibility. Directory submissions can take up to 6 months to appear.
\n*For maximum results, please ask about our optional paid directory program.<\/p>\n

PPC Reports<\/strong><\/p>\n

Monthly Each month you will receive reports updating your PPC activity on Google, Yahoo and\/or MSN. You\u2019ll receive information on traffic, phrases and conversions (for those who purchase our conversion tracking program).<\/p>\n

In-Person Consultation<\/strong><\/p>\n

After 3, 6, 9 and\/or 12 Months Depending on Your Package At pre-set intervals, a Directory One representative will visit you in person to review your progress and discuss areas of improvement. You will receive reports on the findings, and any suggested changes will be implemented.<\/p>\n

Search Engine Marketing Reports\/Updates<\/strong><\/p>\n

Variable Each Directory One SEM package includes detailed reports on traffic, progress, and possibly suggestions for improvement. The frequency of reports depends on your package level. Upper levels will also receive detailed competitive reports.<\/p>\n

Content Development<\/strong><\/p>\n

Variable Relevant, dynamic content is critical for sustained Internet visibility. Search Engines seek websites that are updated with fresh content. Depending on your SEM level, you will receive optimized press releases, articles, and\/or new web page text. With higher level packages even video is included.<\/p>\n

What’s Next?<\/strong><\/p>\n

Download the Deliverables Client Information Form<\/strong><\/a><\/p>\n

Fill it out as completely as possible and fax it back to (713)465-8589.<\/p>\n","protected":false},"excerpt":{"rendered":"

Directory One Website Marketing Deliverables As a client of Directory One you can expect the finest marketing support possible as we work together to build your Internet visibility. Although we offer several packages with differing elements, in general you can expect the following regardless of your package: Initial SEM Report and Consultation 5-7 Business Days Your program starts with a marketing consultation to determine specific goals and objectives. You will also receive an SEM analysis report that evaluates your website, and then shows you vs. your competition in terms of rankings and search engine visibility. Pay- Per \u2013 Click (PPC ) Campaign Proposal 10-12 Business days Directory One will contact you with a list of keywords that, when typed in by web surfers, will cause your PPC (pay per click) ads to appear. You then have a chance to review these keywords to ensure they match your business goals and that no important ones are missing. If after two weeks you have not given us any feedback, we will assume the proposed keywords meet with your approval. Pay- Per \u2013 Click (PPC ) Implementation 12-22 Business Days or Variable Depending on Client Input Based on our research\/analysis and your feedback,<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":7,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-447","page","type-page","status-publish","hentry"],"yoast_head":"\nHouston Deliverables for Effective Digital Marketing<\/title>\n<meta name=\"description\" content=\"Discover Houston deliverables for digital marketing success. 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