{"id":397,"date":"2008-12-10T18:58:16","date_gmt":"2008-12-10T22:58:16","guid":{"rendered":"http:\/\/www.directoryone.com\/blog\/?page_id=397"},"modified":"2025-04-17T14:06:49","modified_gmt":"2025-04-17T19:06:49","slug":"call-tracking","status":"publish","type":"page","link":"https:\/\/www.directoryone.com\/blog\/more-services\/call-tracking.html","title":{"rendered":"Call Tracking"},"content":{"rendered":"

Which Ads Make Your Phone Ring?<\/strong><\/p>\n

Directory One Call Tracking allows you to learn the source of each phone lead. When the phone rings, you\u2019ll know whether the caller found you through the Internet, and if so, the caller\u2019s exact source, for example, Google natural listings, Yahoo pay per click, a magazine ad, etc. Armed with this knowledge, you can cut the fat from your marketing efforts and maximize ROI. All phone tracking numbers work with your present office or cell number, which means setup is hassle free.<\/p>\n

Never Miss Another Lead
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\nDirectory One Call Tracking also enables you to recover lost leads.  If a call is lost or unanswered, an automatic email alert with the caller\u2019s number will go out. You can also login to a private, secure interface 24\/7 that allows you to see call reports for the day, week, month, year, etc.<\/p>\n

Easily Compare Online vs. Offline Lead Generation<\/strong><\/p>\n

By tracking both on and offline ads, you can easily evaluate ALL of your marketing efforts to see which are performing best. Online tracking automatically displays different phone numbers on your website according to the visitor\u2019s source.  We can also assign a specific number to each of your off-line advertising channels, e.g., one number for TV commercials, another for radio ads, and a third for print ads.<\/p>\n

How Call Tracking Works
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\nWhen a prospect goes to a website with Directory One Call Tracking code, the system displays a specific telephone number that corresponds with the visitor\u2019s source.  For example, people who come in through Google organic see one specific telephone number while people who come to the site from Yahoo organic see a completely different telephone number. With this technology when a prospect calls, you will know not only that they came in through the Internet, but exactly where they came from.<\/p>\n

Each lead source requires a unique telephone number, for example:<\/p>\n

\u2022 Google Organic
\n\u2022 Google Pay Per Click
\n\u2022 Yahoo Organic
\n\u2022 Yahoo Pay Per Click
\n\u2022 MSN Organic
\n\u2022 MSN Pay Per Click<\/p>\n

In addition a cookie system is used so that when a prospect returns to the site, the same telephone number is displayed.<\/p>\n

You will also have a unique user id and password to access your own personal Directory One Call Tracking portal, which will show you a log of exactly who called, when they called, the duration of each call, and, of course, the source of the call.<\/p>\n

Call Tracking Pricing<\/strong><\/p>\n