{"version":"1.0","provider_name":"Search Engine Marketing &amp; Optimization Blog","provider_url":"https:\/\/www.directoryone.com\/blog","title":"The Intangible Benefits of Social Networking","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"h3HKrJNjIl\"><a href=\"https:\/\/www.directoryone.com\/blog\/the-intangible-benefits-of-social-networking.html\">The Intangible Benefits of Social Networking<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.directoryone.com\/blog\/the-intangible-benefits-of-social-networking.html\/embed#?secret=h3HKrJNjIl\" width=\"600\" height=\"338\" title=\"&#8220;The Intangible Benefits of Social Networking&#8221; &#8212; Search Engine Marketing &amp; Optimization Blog\" data-secret=\"h3HKrJNjIl\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.directoryone.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/social-network.jpg","thumbnail_width":955,"thumbnail_height":475,"description":"Author: Eric Brantner Online Content Writer Businesses that purchase online marketing services want to know how their campaign is performing. They are spending money on a service, and they want to know how it is benefiting them. Typically, the search marketer will come up with some stats on rankings, conversions, and sales generated. However, not everything is black and white. For instance, social networking has many potential benefits that are difficult to measure. Branding- One important benefit of social networking is that it allows you to establish your brand online. Branding is crucial for small businesses that want to be successful because people tend to buy products from companies they recognize and trust. If you create a consistent image and theme throughout the social networks, other people will begin to associate you with that image. That&#8217;s why it is so important to pick one avatar and stick with it. Nike doesn&#8217;t change their logo on each shoe, and you shouldn&#8217;t change your avatar on each network. Word of Mouth- Since social networks are, well, social, businesses can use this interaction to their advantage. If you have a good presence on these networks, word will spread between users, and you can"}