{"version":"1.0","provider_name":"Search Engine Marketing &amp; Optimization Blog","provider_url":"https:\/\/www.directoryone.com\/blog","title":"SEO Snake Oil References Get Old Fast","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"gjoIFIgOUP\"><a href=\"https:\/\/www.directoryone.com\/blog\/seo-snake-oil-references-get-old-fast.html\">SEO Snake Oil References Get Old Fast<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.directoryone.com\/blog\/seo-snake-oil-references-get-old-fast.html\/embed#?secret=gjoIFIgOUP\" width=\"600\" height=\"338\" title=\"&#8220;SEO Snake Oil References Get Old Fast&#8221; &#8212; Search Engine Marketing &amp; Optimization Blog\" data-secret=\"gjoIFIgOUP\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.directoryone.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/1724408525-66c862cd006cb-scaled-1.jpeg","thumbnail_width":2560,"thumbnail_height":1707,"description":"Author: Eric Brantner SEO Content Writer Working as a website copywriter, I do a lot of reading about the SEO industry. It never takes long for me to find someone badmouthing the industry by calling those in it &#8220;SEO snake oil salesmen.&#8221; They do this to suggest these companies are full of dishonest people that are pulling the wool over their customers&#8217; eyes. SEO detractors have been fighting vigorously to attach a negative connotation to the term. SEO is not a money making scheme that belongs on a late night infomercial. It is not a method for scamming the system. Search engine optimization is a multifaceted technique that helps people reach their target audience. True SEO is achieved by creating great content, implementing smart design, and placing a priority on usability. Granted, that is a drastic oversimplification of the SEO process, but this post is not dedicated to explaining the intricacies of search engine optimization. SEO haters want you to believe that it is enough to have a great product. That could not be more distant from the truth. If you do not employ basic SEO techniques on your website, the audience you are aiming for will never find you."}