{"version":"1.0","provider_name":"Search Engine Marketing &amp; Optimization Blog","provider_url":"https:\/\/www.directoryone.com\/blog","author_name":"Directory One","author_url":"https:\/\/www.directoryone.com\/blog\/author\/admin","title":"Search Engine Marketing &amp; Optimization For Dummies","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"HtJTXqZ66W\"><a href=\"https:\/\/www.directoryone.com\/blog\/search-engine-marketing-optimization-for-dummies.html\">Search Engine Marketing &amp; Optimization For Dummies<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.directoryone.com\/blog\/search-engine-marketing-optimization-for-dummies.html\/embed#?secret=HtJTXqZ66W\" width=\"600\" height=\"338\" title=\"&#8220;Search Engine Marketing &amp; Optimization For Dummies&#8221; &#8212; Search Engine Marketing &amp; Optimization Blog\" data-secret=\"HtJTXqZ66W\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.directoryone.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Author: Erica Evans Directory One, Inc. SEO Content Writer Whether you&#8217;re an SEO Content Writer like me or just interested in the art of search engine marketing, chances are that you are constantly learning something new about SEO everyday. The truth of the matter is search engine marketing and optimization really\u00a0are a science &#8211; constantly evolving with new practices developing everyday which make the process more efficient and hopefully more beneficial to your clients. Because one can never truly know enough about search engine marketing and optimization, I&#8217;ve compiled a short list of books guaranteed to be helpful to other SEO writers or those that are simply interested in how the whole thing works. 1) The ABCs of SEO $18.81 by David George Sure to help with understanding the fundamentals of SEO, this guide presents strategies and explains common missteps those who work in search engine marketing make. The book also covers the basics of how those that work in SEO can beat their competitors, increase their search engine rankings and boost the number and quality of visitors. 2) Search Engine Marketing, Inc. : Driving Search Traffic to Your Company&#8217;s Website $32.99 by Mike Moran and Bill Hunt A detailed"}