{"version":"1.0","provider_name":"Search Engine Marketing &amp; Optimization Blog","provider_url":"https:\/\/www.directoryone.com\/blog","title":"PPC Position: Crappy Spellers Wanted","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"dOTfAivYDq\"><a href=\"https:\/\/www.directoryone.com\/blog\/ppc-position-crappy-spellers-wanted.html\">PPC Position: Crappy Spellers Wanted<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.directoryone.com\/blog\/ppc-position-crappy-spellers-wanted.html\/embed#?secret=dOTfAivYDq\" width=\"600\" height=\"338\" title=\"&#8220;PPC Position: Crappy Spellers Wanted&#8221; &#8212; Search Engine Marketing &amp; Optimization Blog\" data-secret=\"dOTfAivYDq\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.directoryone.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/ppc-puzzle-ss-1920.jpg","thumbnail_width":1920,"thumbnail_height":1080,"description":"Author: Jeremy Schooley Pay Per Click Management I&#8217;ve never been so proud to be as bad at spelling as I am today.&nbsp; I will stand in front of any high school English teacher or spelling bee champ and rub one simple fact in their face. I get paid to spell words incorrectly.&nbsp; What a great world we live in, right?&nbsp; Fact: search queries on the major search engines are often mispellings misspellings. Let&#8217;s take a little test. Choose which word is spelled correctly: Acceptible&nbsp; Accepteble&nbsp; Acceptable&nbsp; Axceptible&nbsp; Axeptible&nbsp; Agseptable If you chose Acceptable, congradulations congratulations, you chose correctly.&nbsp; Your English teacher would be proud.&nbsp; But you would also be paying more for that keyword, and you would have to compete against more advertizers advertisers.&nbsp; If you chose any of the others, then traffic from those keywords would usually cost you less. Another thing to keep in mind is a lot of misspellings come from typing errors.&nbsp; For instance, I may want to type in google, but I accidently hit the &#8220;o&#8221; key once and ended up with gogle.&nbsp; Try typing the word that you want to use for misspellings and ask yourself if it would be easy to hit surrounding"}