{"version":"1.0","provider_name":"Search Engine Marketing &amp; Optimization Blog","provider_url":"https:\/\/www.directoryone.com\/blog","title":"Improve Your Google PPC Quality Score","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"1OHfp5A5ws\"><a href=\"https:\/\/www.directoryone.com\/blog\/improve-your-google-ppc-quality-score.html\">Improve Your Google PPC Quality Score<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.directoryone.com\/blog\/improve-your-google-ppc-quality-score.html\/embed#?secret=1OHfp5A5ws\" width=\"600\" height=\"338\" title=\"&#8220;Improve Your Google PPC Quality Score&#8221; &#8212; Search Engine Marketing &amp; Optimization Blog\" data-secret=\"1OHfp5A5ws\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.directoryone.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Anne-Christine Johnson Directory One, Inc. Google Pay Per Click Advertising Expert Ever wondered how to improve your Google PPC Quality Score? With the Google Adword&#8217;s Quality Score system, advertisers are forced to better optimize their campaigns so that their keywords and ads are relevant to what searchers are looking for. The more relevant the ad, the more the Click-Through-Rate or CTR increases. Thus, clicks to an ad increase and with more clicks the advertiser makes more money. Before Google introduced Quality Scores, an advertiser only had to change bidding to change an ad&#8217;s ranking. However quality scores take into account relevance of keywords to an ad, the landing page as well as how a given keyword has performed before. Even worse, poor quality scores raise minimum bids. Unless you have a Google account with excellent keyword performance history, fully optimized ads and a\u00a0legitimate landing page, there are ways a frustrated advertiser can safely improve quality scores without jeopardizing accounts and most importantly, generate more money. Keywords must not only be included in the ad but also in the landing page line at the bottom of the ad. Making sure your keywords are on the landing page when the customer arrives"}