{"version":"1.0","provider_name":"Search Engine Marketing &amp; Optimization Blog","provider_url":"https:\/\/www.directoryone.com\/blog","author_name":"Directory One","author_url":"https:\/\/www.directoryone.com\/blog\/author\/admin","title":"How to Write Successful Social Media Content","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"SZ6Akh5WCU\"><a href=\"https:\/\/www.directoryone.com\/blog\/how-to-write-successful-social-media-content.html\">How to Write Successful Social Media Content<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.directoryone.com\/blog\/how-to-write-successful-social-media-content.html\/embed#?secret=SZ6Akh5WCU\" width=\"600\" height=\"338\" title=\"&#8220;How to Write Successful Social Media Content&#8221; &#8212; Search Engine Marketing &amp; Optimization Blog\" data-secret=\"SZ6Akh5WCU\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.directoryone.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/social-media-revolution.jpg","thumbnail_width":2048,"thumbnail_height":1367,"description":"Social media marketing is one of the most effective ways to connect with consumers, to build online visibility, and to generate more traffic to your website. But to be successful with social media marketing, you have to understand how to write content that social media users will want to share with others. Start with the Headline Perhaps the most crucial part of social media content writing is the title. Without a compelling headline, you have virtually no chance of creating an article that will go hot. Social media sites are crowded with thousands of new articles each day. How do users decide which content they should read? By viewing the headline. If the headline demands their attention, they\u2019ll read on. List headlines tend to be among the most effective headline formats. Understand Your Audience One of the biggest mistakes people make when writing content for social media marketing is to not understand their target audience. Each social media site has its own unique community. What works on Digg might not work on ReddIt. Likewise, what goes popular on Sphinn might not go hot on Design Float. In order to give yourself the best chance of creating hot content, you need"}