{"version":"1.0","provider_name":"Search Engine Marketing &amp; Optimization Blog","provider_url":"https:\/\/www.directoryone.com\/blog","title":"Are Companies Too Focused on Their Website SEO?","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"MsbcvEq0pu\"><a href=\"https:\/\/www.directoryone.com\/blog\/are-companies-too-focused-on-their-website-seo.html\">Are Companies Too Focused on Their Website SEO?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.directoryone.com\/blog\/are-companies-too-focused-on-their-website-seo.html\/embed#?secret=MsbcvEq0pu\" width=\"600\" height=\"338\" title=\"&#8220;Are Companies Too Focused on Their Website SEO?&#8221; &#8212; Search Engine Marketing &amp; Optimization Blog\" data-secret=\"MsbcvEq0pu\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.directoryone.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/SEO-for-new-website-e1599123750548.jpg","thumbnail_width":1024,"thumbnail_height":576,"description":"I was having a conversation with a colleague of mine the other day when an interesting question came up. The question was- are companies focusing too much on SEO? It&#8217;s an interesting subject. After all, search engine optimization is necessary in today&#8217;s business model if you wish to stay relevant. However, are some companies so in love with the idea of SEO that they are shooting themselves in the foot? SEO is Exciting Since SEO is still a fairly new technique, many businesses are eager to hop on the bandwagon. They are forward thinking business owners who want to position themselves to be market leaders in the future. This is certainly a good thing. But as the saying goes &#8220;don&#8217;t put all your eggs in one basket&#8221;. I believe you should spread your marketing efforts across many platforms. Sure, I think SEO is an absolute must for establishing an online presence. Otherwise, I wouldn&#8217;t be here writing this blog. However, just because you have an optimized website doesn&#8217;t mean you will be successful. You need to pursue other methods of reaching new customers. Use a Balanced Marketing Strategy There are many proven techniques companies use to build their brand. Some"}