{"version":"1.0","provider_name":"Search Engine Marketing &amp; Optimization Blog","provider_url":"https:\/\/www.directoryone.com\/blog","author_name":"Directory One","author_url":"https:\/\/www.directoryone.com\/blog\/author\/admin","title":"7 Misconceptions about Business Blogging","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"7HcX6CMSw6\"><a href=\"https:\/\/www.directoryone.com\/blog\/7-misconceptions-about-business-blogging.html\">7 Misconceptions about Business Blogging<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.directoryone.com\/blog\/7-misconceptions-about-business-blogging.html\/embed#?secret=7HcX6CMSw6\" width=\"600\" height=\"338\" title=\"&#8220;7 Misconceptions about Business Blogging&#8221; &#8212; Search Engine Marketing &amp; Optimization Blog\" data-secret=\"7HcX6CMSw6\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.directoryone.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.directoryone.com\/blog\/wp-content\/uploads\/images-14.jpg","thumbnail_width":300,"thumbnail_height":168,"description":"Author: Henry Adaso Web Content Writer Dispelling some misconceptions and half-truths about business blogging When people hear about the prospects of blogging for profit, they get funny ideas about the process. Blogging can add value to a business in countless ways, but it&#8217;s hardly a one-size-fits-all. Just ask any successful business blogger and they&#8217;ll tell you how tricky it is navigating the waters of blogging as a promotional tool. For the rest of us, here&#8217;s what you need to know before jumping on the bandwagon. 1. Blogging leads to higher revenue The biggest misconception about blogs is that they automatically lead to an increase in revenue. Well, at least not directly. For the most part, the idea is to build an audience and brand your image in a way that helps establish your company&#8217;s presence on the web. As Eric pointed out in his piece, Intangible Benefits of Social Networking,\u009d people feel more comfortable buying from companies they recognize. 2. No one reads blogs As silly as it sounds, blog skeptics still exist. No wonder so many companies miss an opportunity to expand their customer base and keep existing customers happy by connecting with them through blogs. 3. Blogging is"}