1.0Search Engine Marketing & Optimization Bloghttps://www.directoryone.com/blogDirectory Onehttps://www.directoryone.com/blog/author/adminrich600338<blockquote class="wp-embedded-content" data-secret="Cktk2iecGW"><a href="https://www.directoryone.com/blog/is-controversy-the-new-king.html">Is Controversy the New King?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.directoryone.com/blog/is-controversy-the-new-king.html/embed#?secret=Cktk2iecGW" width="600" height="338" title="“Is Controversy the New King?” — Search Engine Marketing & Optimization Blog" data-secret="Cktk2iecGW" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.directoryone.com/blog/wp-includes/js/wp-embed.min.js /* ]]> */ </script> https://www.directoryone.com/blog/wp-content/uploads/Digital-Marketing.jpg1101701Author: Eric Brantner Web Copywriter The phrase “content is king” has been beaten to the point of exhaustion by SEOs throughout the industry. As an internet copywriter, I would never try to dispute this statement, but I do think it needs an amendment. Judging from the magazines at checkout stands, the most read stories in the local newspaper, and the success of these celebrity train wreck TV shows, I would have to say that “controversy is king.” Every morning I follow the same routine when I get online. Part of that routine is visiting the website of Houston’s largest newspaper, the Houston Chronicle. One of the features of this online newspaper is that it shows the stories that are being read the most by online readers. So, which stories are the most read? It’s definitely not the bland business articles that people could actually learn from. Instead, the most read stories are the ones that have a controversial spin to them. Above, there are 2 stories about fraud, 2 about mysterious notes/text messages, and 1 about drugs. What is the one thing that all of these headlines have in common? Controversy! People just can’t resist clicking on these enticing headlines.