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Helpful Tips for a Houston Website Redesign https://www.directoryone.com/blog/helpful-tips-for-a-houston-website-redesign.html Tue, 21 May 2013 19:23:28 +0000 http://www.directoryone.com/blog/?p=2186 A company’s website should be an accurate representation of its values and services. Furthermore, it should also attract potential customers and convert views to actual calls and visits. Whether your website never made it to the first page of search results or its been the first listing for years, at some point you will need to update the outdated look of your website. Directory One wants to make sure your website presents the best image of your company. Here are some helpful tips when planning your Houston website redesign. A Slick Layout You can usually purchase templates online at sites like www.templatemonster.com or you can have a web designer create a unique, custom layout from scratch. Search engines rank your website on what they call the “user experience”. A sleek layout with a simple navigation system will make it easier for a visitor to find what they are looking for, not to mention that it is easier on the eyes than those old school layouts! Update Content You want to make sure that all the content on your website is up to date and relevant to the services or products you currently specialize in. The majority of the Houston website

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]]> A company’s website should be an accurate representation of its values and services. Furthermore, it should also attract potential customers and convert views to actual calls and visits. Whether your website never made it to the first page of search results or its been the first listing for years, at some point you will need to update the outdated look of your website. Directory One wants to make sure your website presents the best image of your company. Here are some helpful tips when planning your Houston website redesign.

A Slick Layout

You can usually purchase templates online at sites like www.templatemonster.com or you can have a web designer create a unique, custom layout from scratch. Search engines rank your website on what they call the “user experience”. A sleek layout with a simple navigation system will make it easier for a visitor to find what they are looking for, not to mention that it is easier on the eyes than those old school layouts!

Update Content

You want to make sure that all the content on your website is up to date and relevant to the services or products you currently specialize in. The majority of the Houston website redesigns we do are for businesses that are changing the focus of their services or expanding their services. This means we need to remove old content and add new, optimized content that embodies the current state of your company. If you relocate, it is also important to change the address listed on your site, whatever maps you have, and to adjust the content to match the colloquial language and knowledge of that region.

Make Sure to Update your Site Map

The site map is basically the skeleton of your website. It outlines all the pages and lists them all into one page. Site maps are also great for SEO purposes because it helps search engines notice when you’ve added or removed content. Updating your sitemap will reduce the amount of time it takes Google to crawls and index the changes to your website! This means that the changes you have made will begin to affect (hopefully improve) your site sooner, rather than later.

Add Graphics

There is nothing more boring than a website that is purely text. Add video and pictures where you can to make your website interactive and visually appealing. Make sure not to go overboard though! Robots can’t read images, so all important text, such as contact information, needs to be actually written on the website and not on a picture. Also avoid pop-ups and distracting graphics that will make your website seem cheesy or spammy.

Avoid a Complete Identity Change

Unless you are trying to rebrand yourself, you want to make sure that existing customers and clients don’t get too confused when they visit your new website. Make sure to keep the same logo and slogan so that people do not think that you have been bought out or gone out of business.

For more helpful tips or to consult a specialist about a Houston website redesign, please call Directory One at 713.465.0051.

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]]> Google Bot Chrome: How to Use it in Your Favor https://www.directoryone.com/blog/google-bot-chrome-how-to-use-it-in-your-favor.html Tue, 18 Dec 2012 17:05:05 +0000 http://www.directoryone.com/blog/?p=2069 The way Google crawls your page has serious implications for how your website ranks, meaning our search engine optimization techniques must adjust accordingly. The newest GoogleBot Chrome is not simply a text-based crawler like the ones of the past, but attempts to emulate users interacting with the site. While GoogleBot has been executing Javascript and hitting URLs that the Javascript creates for some time now, it is speculated that the new and improved bot also evaluates the page layout to detect any keyword stuffing hidden by Javascript. Moreover, there is evidence that the bot also measures request time vs. page loaded time. Search engine optimization now requires a lot more than link building and keyword placement; Directory One can help! Clean Web Design Since GoogleBot can render a page, so it knows where the content is and what is on the page itself. What does this mean in terms of search engine optimization, though? Well, if ads dominate your website, Google may deduce that your website isn’t focusing on customer satisfaction as much as it is focusing on making money. Also, Google can probably detect if your navigation is efficient and if your layout works well. If your website has

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]]> The way Google crawls your page has serious implications for how your website ranks, meaning our search engine optimization techniques must adjust accordingly. The newest GoogleBot Chrome is not simply a text-based crawler like the ones of the past, but attempts to emulate users interacting with the site.

While GoogleBot has been executing Javascript and hitting URLs that the Javascript creates for some time now, it is speculated that the new and improved bot also evaluates the page layout to detect any keyword stuffing hidden by Javascript. Moreover, there is evidence that the bot also measures request time vs. page loaded time. Search engine optimization now requires a lot more than link building and keyword placement; Directory One can help!

Clean Web Design

Since GoogleBot can render a page, so it knows where the content is and what is on the page itself. What does this mean in terms of search engine optimization, though? Well, if ads dominate your website, Google may deduce that your website isn’t focusing on customer satisfaction as much as it is focusing on making money. Also, Google can probably detect if your navigation is efficient and if your layout works well. If your website has the qualities found in “bad” sites, then your keyword ranking may begin to drop.

Directory One can look at your website with a fresh perspective and target areas in your layout that may need adjusting. Our talented team of web designers can improve your website and maintain it so that it is always up-to-date with the current trends.

For web design and search engine marketing call Directory One at (713) 465-0051.

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]]> Internet Searchers: More Active Than Ever! https://www.directoryone.com/blog/internet-searchers-more-active-than-ever.html Mon, 21 Dec 2009 22:47:49 +0000 http://www.directoryone.com/blog/?p=1591 Internet Searchers: More Active Than Ever! Internet searchers are more active than ever now and the proof is in the pudding or rather, pocketbooks of businesses who have been promoting themselves online. Call Directory One today at 713-465-0051 so that you too can benefit from the tremendous growth of Internet usage that has occurred in our modern times. Just this very past week all time record sales were hit online with more than $900 Million in sales occuring on just one single day, December 15, 2009. This marks a 21% percent rise from the same day last year.  That’s right. You did not read that wrong. A 21% increase in online sales from last year to the year 2009 is correct. Over $900 Million in sales in ONE DAY online. Did your business get to take part in any of that Internet action? Internet Becomes Increasingly Important with Unbelievable Speed Most business owners five, ten and twenty years ago would never have believed that the Internet would take off in popularity on the level that it has, but the Internet age is upon us folks and the importance of Internet advertising and optimized website development cannot be stressed enough as

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]]> Internet Searchers: More Active Than Ever!

Internet searchers are more active than ever now and the proof is in the pudding or rather, pocketbooks of businesses who have been promoting themselves online. Call Directory One today at 713-465-0051 so that you too can benefit from the tremendous growth of Internet usage that has occurred in our modern times.

Just this very past week all time record sales were hit online with more than $900 Million in sales occuring on just one single day, December 15, 2009. This marks a 21% percent rise from the same day last year.  That’s right. You did not read that wrong. A 21% increase in online sales from last year to the year 2009 is correct. Over $900 Million in sales in ONE DAY online.

Did your business get to take part in any of that Internet action?

Internet Becomes Increasingly Important with Unbelievable Speed

Most business owners five, ten and twenty years ago would never have believed that the Internet would take off in popularity on the level that it has, but the Internet age is upon us folks and the importance of Internet advertising and optimized website development cannot be stressed enough as a crucial part of success in today’s business marketplace.

It is becoming increasingly true that if your business is not listed online and is not easily found through strategic search engine positioning services such as supplied by the technical experts at Directory One, then your business is becoming more and more of a phantom and your competitors are ruling your market.

Remember the old adage, “Location, Location, Location?” There is a new meaning to that phrase, which describes what is most important in business. That is no longer “physical” location. It is now the Internet and the position that your company holds in search engine result listings.

If you do not hold a prominent online spot, it is time to call Directory One. We will assist you with:

  • Optimized Website Design (Build and Updates)
  • Strategic Internet Marketing
  • Diversified Marketing Strategies
  • Key Phrase Analysis and Targeted Marketing Services
  • Video Marketing Online
  • Houston Internet Business Services
  • And More!

Houston SEO Services

Call 713-465-0051 today and discuss your current online status and get in on the action. The Internet searchers are more active than ever now. The consistent and incredible rise in Internet popularity leaves companies in today’s world little choice but to hire the Internet business marketing specialists who will make sure that your company is available, prominently positioned and ready to call out to the millions of consumers online.

The Houston SEO services provided by Directory One are your best choice in online business marketing to take your well deserved place alongside the many companies benefiting from this increase in Internet popularity. Take advantage of the Internet age by giving us a call today!

Additional Houston SEO Services:

Website Analysis

New Google Algorithm

User Friendly Web Design

Houston Internet Advertising: Pay Per Click

Online Business Marketing

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