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Website Design & SEO Blog | Tips for Online Success

Yelp for Business Owners https://www.directoryone.com/blog/yelp-for-business-owners.html Fri, 01 Jul 2011 18:32:14 +0000 http://www.directoryone.com/blog/?p=1802 Houston SEO companies like Directory One know that having your business listed on Yelp.com can greatly influence a local buyer’s decision. Yelp is growing in popularity and is steadily becoming one of the best local business review websites on the internet changing the way we think of word-of-mouth marketing. It occurred to me that I should write a blog entry all about Yelp after a client of mine mentioned he had never heard of Yelp. His Yelp business listing was unclaimed so he had no way of tracking his visits or replying to any reviews. When he received a negative review it went unanswered and that is the worst thing you can do as a business owner. What he should have done was privately respond to the review and try to resolve what was causing the negative review in the first place. This may sway the reviewer to revise his original negative review and change his mind about the company. When a reviewer receives a private or public message from a company apologizing and offering a solution the reviewer will suddenly feel more appreciated and that their concerns are not being ignored. Also with Yelp a business owner can drive

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]]> Houston SEO companies like Directory One know that having your business listed on Yelp.com can greatly influence a local buyer’s decision. Yelp is growing in popularity and is steadily becoming one of the best local business review websites on the internet changing the way we think of word-of-mouth marketing. It occurred to me that I should write a blog entry all about Yelp after a client of mine mentioned he had never heard of Yelp. His Yelp business listing was unclaimed so he had no way of tracking his visits or replying to any reviews. When he received a negative review it went unanswered and that is the worst thing you can do as a business owner. What he should have done was privately respond to the review and try to resolve what was causing the negative review in the first place. This may sway the reviewer to revise his original negative review and change his mind about the company. When a reviewer receives a private or public message from a company apologizing and offering a solution the reviewer will suddenly feel more appreciated and that their concerns are not being ignored. Also with Yelp a business owner can drive customers to their business by announcing special offers. Business owners can even track visits, add photos and a detailed business description. So, what are you waiting for? Create a business listing on Yelp today! And if your business already has a listing, be sure to claim it and start making the most out of your Yelp business listing.

To learn more about social media marketing contact Houston search engine optimization company Directory One at 713-465-0051

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]]> SEO Website Analysis | Custom SEO Action Plan https://www.directoryone.com/blog/seo-website-analysis-custom-seo-action-plan.html https://www.directoryone.com/blog/seo-website-analysis-custom-seo-action-plan.html#respond Thu, 23 Oct 2008 17:24:24 +0000 http://www.directoryone.com/blog/?p=594 A free Directory One SEO website analysis includes not only on-page and off-page SEO, but also site specific SEO recommendations.

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]]> by Herb Firestone
Marketing Coordinator

Did you know that you can request a free, no-obligation, no strings attached, SEO Website Analysis from any page on the main Directory One website?

Similar to other SEO website evaluations, the Directory One SEO website analysis covers:

On-page SEO Factors

    Site Architecture – CSS versus tables
    URL Structure – Do you have properly formated urls that include keywords separated by dashes?
    Homepage Content – Is your homepage text 250 to 400 words long and is it based on keyword research and your primary key phrase?
    Homepage Design & Layout– Is your navigation text or graphics based? Does your site have really big graphics, large flash files, or frames?
    Metatags – Page titles, descriptions, and keywords – Do you have them, and if so are the metatags you have any good?
    Heading Tags – H1, H2, and H3 tags
    Image Analysis and Alt Tags
    Conversion Forms – Do you have one or more, and if so, do they work?
    Blog – Do you have a blog and if so, is it properly set up and optimized?

Off-page SEO Factors

    Domain Age – Can’t do anything to change this one. As they say in the NFL, you are what your record says you are.
    Domain Expiration – Is your domain name registered for at least five, if not ten years?
    Backlinks – How many do you have and are you in the major authority directories, such as dmoz, the Yahoo Directory and Business.com?
    Articles & Press Releases – Do you have them and if so, have they been properly optimized and added to your site?
    Videos – Do you have them on your site and if so, do you have your own channel and profile on YouTube?

The Directory One Competitive Advantage

Where Directory One differentiates itself from the competition is in the time we take to explain each of the SEO factors, analyze the results, and provide specific recommendations in the form of a custom SEO action plan for each individual site.

Any site of five or more pages that has it’s own unique URL may be submitted. In other words, we do not create reports for subdomains or websites that are part of another.

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