As one of the oldest, most well-established SEO firms in Houston, Directory One has assisted multitudes of businesses in Houston, Texas, across our state and even across the nation to grow their business with effective advertising strategies, achieving long-term success. Discover how your business can capitalize on our experience partnered with today’s technological tools by giving us a call to discuss your business marketing goals.

What is SEO Positioning?

When someone mentions the phrase “SEO Positioning” they are likely speaking of the spot on the search engine results page (SERP) where a specific website is noted and linked to from the search engine companies Google, Yahoo or Bing. While more than 65% of all Internet searchers seek to find their information by visiting Google’s main landing page, many people are still concerned with showing up on Yahoo or Bing for reaching the other 15% – 25% (fluctuating figures) of potential customers looking for their products and services. Therefore, the term SEO Positioning, as it may have been mentioned to you, qualifies for all of those search engine companies and any others existing as well.

The reason this would be called SEO Positioning, instead of search engine positioning or online positioning, etc. would basically be in reference to the fact that SEO services and methods are the ways in which a company is more likely to reach page 1 of Google or other search engine result pages.

There are a vast number of methods in use today that are categorized as search engine optimization (SEO.) Optimizing your business website directly and increasing the number of links reaching your website are the main types of SEO that most people are acquainted with. While all of the details involved in search engine optimization and positioning may still be a mystery to a large number of business owners, the need for online business marketing services rarely is anymore.

Finding information about how to optimize a website is no longer difficult in part because a simple online search will return a significantly large number of informative results. Unfortunately, what is not always made clear is the vast amount of time required to perform these tasks, as well as the very serious importance involved in continuing SEO services for the life of your business.

Marketing and advertising is well known for being a cornerstone of lead generation and business development. However, it may still take some time yet for the vast majority of businesses to place SEO services on the very same level as conventional forms of advertising such as print ads, telemarketing services, television commercials and billboards.

A bit of research will reveal, however, that Internet advertising can often return far greater results in terms of exposure and success rate as it relates to increased profit. The term “Location, Location, Location” now has a more complex meaning as virtual location has been beating out the importance of physical location on a number of levels for achieving significant business growth steadily and surely.

Please contact the SEO positioning experts at Directory One by calling 713-465-0051 to learn more about receiving assistance with the development and execution of an online business marketing plan to fit your company’s precise needs for marketing in today’s commercial marketplace.

SEO Website Updating

When you or your web team make updates and changes to your business website, can you be certain that those changes and web updates will not harm your Google search engine ranking or results page positioning status?

If you or your staff are not devoted followers of the more than 300 changes the Google web team makes to their algorithms each year, identifying which business websites provide excellent exposure online, then you are most certainly risking affecting your profits and business stability every time you make a website change.

The words in the content on your web pages, the structure of your website and how readable it is for search engine spiders, little things like sitemaps and robot text files, the words you choose to link in your web pages, how many links you have in your website on specific pages, whether you have internal links or external links, the load speed of your web pages and the priority these pages are listed in are only a few examples of details that are often adjusted when website changes are made, which can affect whether you show up on page 1, 2, or 3 of Google and whether you do not show up to approximately 90% of the Internet searchers.

Houston SEO Firm: Minimize Your Risk

The risk is very real, but when you use the services of web technology and SEO experts at Directory One, one of the oldest SEO firms in Houston, you can relax with the knowledge that these little changes that can make huge financial differences to your company will be handled effectively as your business website is continuously optimized and updated to maintain your opportunity for long-term success via proper management of the tools available to your company through Internet marketing and website development.

Please call 713-465-0051 to speak with the skilled professionals at Directory One who will be happy to provide you with a website analysis and discuss your business goals for lasting growth in today’s increasingly competitive marketplace.