Among the variety of online advertising services we provide, organic search engine optimization is one of our offerings that has definitively assisted in the business growth of hundreds of companies throughout the years. Natural AKA organic SEO is different than pay per click services, which we also provide, and will be explained in more detail throughout this blog article.

Please consider contacting Directory One today to receive any of the following services:

• Web Design
• SEO Services
• PPC Services (Pay-Per-Click)
• Website Updating
• Video Marketing
• SEO Website Analysis
• Web Hosting
• Domain Name Registration
• Online Business Marketing
• Web Content Development
• Press Release Writing and Distribution

Our team of Web Professionals, SEO Specialists and Marketing Experts are fully trained and have years of experience in providing these services and working with our client companies in long-term relationships to keep the businesses we serve growing strong year after year.

The professionals at Directory One are committed to maintaining exceptionally high standards as we assist companies throughout Texas and the nation in reaching their business goals through effective modern marketing methods.

Organic Search Engine Optimization

When a key phrase is typed into the Google query field, a list of 10 main websites appear as a result in the body of the page. At the top and side of the page, there are additional links to websites which are called sponsored listings (PPC.) Depending on the nature and regionalization of each search, a Google map may also appear at the top or in the middle of the page with a number of business links beside it as well.

This comprises the basic search engine result page for a key phrase/key word query in the most active search engine, Google. (Google still holds about 65% of all search engine traffic to this date.)

There are separate methods for ensuring that your business is displayed in these various parts of the search result page. At Directory One, we can assist you in appearing in all three portions of this display. However, in discussing natural SEO, there is a long list of methods that must be employed in order to obtain these “free” listings above your competition.

It is common for these organic listings to be more highly trusted as people generally believe that the companies that show up on the first 1-3 pages of the natural listings in Google are there because of being the most active and popular listings, rather than being listings that are paid for or “forced.”

Google works hard to ensure that these listings are not forced onto the front page by companies that are not actually credible and has provided a small list of ways that businesses may optimize their website in order to appear on these pages.

Some key phrases are more competitive than others, however, and simply following in line with this small list of methods will not be enough to reach the front page, or at least, it may take a great deal of time and effort to both thoroughly comprehend the ways in which to implement the Google suggestions, as well as in the act of the implementation itself.

Contact the Directory One professionals at 713-465-0051 to receive the technical assistance you need from an experienced team that knows all of the ins and outs in getting your site to climb up the list in the organic search engine listings through SEO methods that have been proven to work and that are continuously updated as Google makes its 300-400 changes in algorithm patterns each year.

We will be happy to work with you toward achieving a cost-effective solution for marketing your business online using organic search engine optimization and other means of Internet advertising as would be most appropriate for your business, your target audience and your industry.

Additional Resources:

Key Phrase Analysis Packages

Search Engine Optimization Pricing

Strategically Position Your Company for Maximum Exposure

Developing an Online Presence

Many website owners out there think Pay Per Click (PPC) advertising is a waste of time and money. The amount of time and money should vary for different goals and niches. The functionality of PPC is useful for every website owner. Here are 10 reasons why.

10. Click fraud has been minimized considerably.
When it comes to PPC, click fraud was the phrase that scared many website owners away. These days, Google, Yahoo, MSN, etc. keep a very close eye on the clicks and automatically refund and amounts that accrued from fraudulent clicks.

9. You can expand your PPC as your business expands.
It is very easy to add a new product or service as your website expands into new areas.

8. PPC is perfect for seasonal products and services.
You have the ability to turn on and off campaigns as needed. If you sell Halloween costumes, you can run the campaign in October and turn it off when Halloween is over. The beauty is, once it has been set up, it will still be there next year, just waiting to be turned on.

7. You can set monthly/daily budgets.
PPC allows you to spend your marketing dollars strategically. If you want to test something out, but are only willing to spend $100 on the testing, you can do it easily by setting your budget accordingly.

6. PPC is a great test bed. If you have a new promotion, but are unsure how potential customers will take to it, you can set up separate campaigns with limited budgets just for testing purposes. This can save tremendous amounts of money on marketing a poorly received promotion.

5. PPC campaigns gather tons of useful data.
This is crucial information. It gives you insights to your customer base and changes in the market. You can also use this information to determine what is giving you the best return on investment.

4. PPC is very customizable.
You can spend your money exactly the ways you want to if you take the time to set up the PPC campaigns properly.

3. PPC is another doorway to your site.
If your site is ranking on search engines for certain search queries, then having an ad that shows on the results pages of those queries ads another doorway to you site. This increases the chances of searchers turning into traffic.

2. You only pay when people click.
PPC is like a virtual billboard on the super information highway. The key difference is, with traditional billboards, you pay for how many eyeballs drive past your billboard. With PPC, you pay when they click the ad.

1. PPC brings immediate traffic to a website.
Your website can literally start receiving traffic within its first hours of existence if it is promoted using PPC.