Perhaps this inclusion was a prelude to the implementation of Google’s social media. In March Google announced the implementation of the +1 button. When users click the Google +1 button, they are recommending the page to Google for their contacts. If someone in their network of contacts makes search queries that return similar results, the accumulated Google +1 for their network will show beneath the page title and description that we usually see on search queries.

Yet another social media button to add to your website! Many people have resisted the new + 1 button and it’s relevance. Since it is still in its experimental phase, we don’t really know exactly how the button affects search engine results, whether those effects are restricted to social networks, or how they compare to Facebook and Twitter. However, since Google – the biggest search engine on the web – supports the button, it will probably influence your SERP. If it influences your site’s ranking, the sooner you implement the button, the better.

The main reason to start using Google +1, is that it improves your SERP, along with other social media. Even though the button has only been in use for a couple of months, there has already been an experiment testing the effects of the button on SEO. The final result shows a 24% increase in Google search ranking for the same number of impressions, or appearances of a site on search engine results.

Why use Google +1 rather than other “Like” buttons such as the ones on Facebook or Twitter? The +1 button doesn’t direct you to a third party site where you need to log in to express your approval. Once you express your approval, it doesn’t flood the pages for all of your contacts with information about something they don’t necessarily share a common interest in. People will only see your recommendation if they make searches that bring up the same results as the searches you made.

If your company has these social media platforms, it’s important to post the linking buttons on your website pages. Remember that search engines take the presence of these links into account when determining SERPs. If you don’t have these services affiliated with your website, and don’t have the time to set them up, Directory One can do it for you. Contact your Houston Search Engine Marketing Company Directory One at (713) 269-3094 for more information about how we can help your company gain new customers through the use of web marketing and social media.

As one of the oldest, most well-established SEO firms in Houston, Directory One has assisted multitudes of businesses in Houston, Texas, across our state and even across the nation to grow their business with effective advertising strategies, achieving long-term success. Discover how your business can capitalize on our experience partnered with today’s technological tools by giving us a call to discuss your business marketing goals.

What is SEO Positioning?

When someone mentions the phrase “SEO Positioning” they are likely speaking of the spot on the search engine results page (SERP) where a specific website is noted and linked to from the search engine companies Google, Yahoo or Bing. While more than 65% of all Internet searchers seek to find their information by visiting Google’s main landing page, many people are still concerned with showing up on Yahoo or Bing for reaching the other 15% – 25% (fluctuating figures) of potential customers looking for their products and services. Therefore, the term SEO Positioning, as it may have been mentioned to you, qualifies for all of those search engine companies and any others existing as well.

The reason this would be called SEO Positioning, instead of search engine positioning or online positioning, etc. would basically be in reference to the fact that SEO services and methods are the ways in which a company is more likely to reach page 1 of Google or other search engine result pages.

There are a vast number of methods in use today that are categorized as search engine optimization (SEO.) Optimizing your business website directly and increasing the number of links reaching your website are the main types of SEO that most people are acquainted with. While all of the details involved in search engine optimization and positioning may still be a mystery to a large number of business owners, the need for online business marketing services rarely is anymore.

Finding information about how to optimize a website is no longer difficult in part because a simple online search will return a significantly large number of informative results. Unfortunately, what is not always made clear is the vast amount of time required to perform these tasks, as well as the very serious importance involved in continuing SEO services for the life of your business.

Marketing and advertising is well known for being a cornerstone of lead generation and business development. However, it may still take some time yet for the vast majority of businesses to place SEO services on the very same level as conventional forms of advertising such as print ads, telemarketing services, television commercials and billboards.

A bit of research will reveal, however, that Internet advertising can often return far greater results in terms of exposure and success rate as it relates to increased profit. The term “Location, Location, Location” now has a more complex meaning as virtual location has been beating out the importance of physical location on a number of levels for achieving significant business growth steadily and surely.

Please contact the SEO positioning experts at Directory One by calling 713-465-0051 to learn more about receiving assistance with the development and execution of an online business marketing plan to fit your company’s precise needs for marketing in today’s commercial marketplace.

Measurable SEO results are delivered by Directory One, the search engine marketing company that has been trusted by large and small businesses alike around the Houston, TX area to deliver exceptional business growth results for more than 20 years. Give us a call today at 713-465-0051 to learn more about how we can help your business increase through Internet advertising and SEO techniques.

Through years of experience, increased skill sets in SEO and by keeping up with the latest search engine technologies, Directory One is always alert to maintain their business accounts with the effective methods for achieving high levels of search engine placement and providing what is most important, an increase in sales leads for our clientele to close on.

The Directory One team delivers Internet marketing strategies that are both diversified and conversion focused to increase sales as a result of your online business marketing plan.

Let’s face it, there is no need to advertise unless you are interested in generating additional capitol and maintaining the business that you have by providing online business marketing evidence to show that your company is credible and modern.

Internet Marketing Requires More than just a Flashy Website

Many companies are not yet aware of the importance of SEO in their Internet marketing campaigns, but think that all they really need is a flashy looking website to create professional appeal.

What is missed in this marketing strategy is the focus on actual company and product exposure, as well as sales conversion. The Internet has way too many websites listed to display all of these options to the Internet searchers. Therefore, they have to pick and choose regarding which business listings will come out on top for search engine result pages.

The only way to have your business information, including your product and service offerings, available to the public audience that you are targeting, thereby converting your business website into an optimal outlet for lead generation, is to utilize a diversified search engine marketing campaign.

Houston SEO Services Make a Big Difference

Companies who fail to use SEO services, find that the energy and funds that they expended upon that “flashy” website have gone to waste because no one can actually find their website when typing in the key phrases that are essential to online business marketing within each specified industry and category.

At Directory One, we have the latest and most effective technology to track the results of your business marketing campaign. Measurable SEO results is what you can rely upon, in addition to exceptional customer service and business growth long-term, when you contact the SEO professionals at Directory One.

Our passion for our SEO expertise is reflected in the results that we would be happy to share with you. Just give us a call at 713-465-0051 and enjoy the difference that our years of experience and know how in a wide variety of industries can make for your company’s success.

Customized Internet advertising solutions that will meet your unique business needs are delivered by the top Houston SEO Firm, Directory One.

Houston Pay Per Click Advertising

To make sure that your business succeeds you must advertise where the right people will see your business.

Through online advertising with the Houston pay per click advertising services at Directory One, your business will grow as it targets your market audience with key phrases that are guaranteed to work through proven reporting methods.

To learn more about the details of pay per click advertising and how it can help your business, call Directory One today! We have been in business for over 20 years and know all of the ins and out of online business marketing. At Directory One, we are always happy to answer your questions regarding growing your business in today’s Internet marketplace.

Pay Per Click Lets You Track Your Results

The sales tracking tools involved in your PPC campaign management through Directory One allow you to:

• Business Website Visitors – You will have the ability to continuously stay on top of how many visitors you are actually drawing in to your business website.
• Popular Key Phrases – Find out exactly which key phrases are drawing customers to your website and which key phrases are not performing well in order to maintain and expound upon your Internet advertising capabilities.
• Control Your Marketing Budget – Increase and decrease your pay per click advertising spending as you choose and as you see which results work best for your company. You are always in control!

Houston Internet Advertising

You will receive the competitive pricing you need for initial start-up and monthly rates for your pay per click campaign when you use the PPC campaign management services at Directory One, the top SEO firm in Houston.

It’s easy to request a Pay Per Click advertising quote for your business when you give us a call. We are an integrity driven firm that communicates openly with all of our clientele and we would be more than happy to discuss your Houston advertising needs with you today!

Houston pay per click Internet advertising that is guaranteed to drive potential clients to your website is just a phone call away!  Call Directory One Internet advertising at 713-465-0051 and learn more today!