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Houston SEO Glossary “B” https://www.directoryone.com/blog/houston-seo-glossary-b.html Fri, 27 Jan 2012 22:31:07 +0000 http://www.directoryone.com/blog/?p=1887 Successful Houston SEO & website marketing firms like Directory One use search engine optimization as an effective strategy for promoting your business online. However, many of the technical terms and jargon used in Houston website marketing can be unfamiliar or confusing, making it difficult to grasp some of the key concepts of SEO. The folks at Directory One would like to help clarify the terms used in Houston SEO marketing. Here’s the second entry in our continuing glossary of common SEO terms and phrases: B2B Business to Business BACKLINKS Also known as “inbound links” – refers to links which point to a website. BAD NEIGHBORHOOD Excessive search engine spam by an individual or group of websites which can result in a search engine penalty BANDWIDTH The amount of data that can be transferred in a given amount of time. BANNER AD An advertising banner displayed on a site used to advertise another website or service. BLACK HAT SEO practices, like cloaking, that are forbidden under Google’s search engine rules. Black Hat practices can result in a search engine penalty. BLOG A blog is an online journal or diary posted by an individual or groups. Blogs usually feature opinions and news

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]]> Successful Houston SEO & website marketing firms like Directory One use search engine optimization as an effective strategy for promoting your business online. However, many of the technical terms and jargon used in Houston website marketing can be unfamiliar or confusing, making it difficult to grasp some of the key concepts of SEO. The folks at Directory One would like to help clarify the terms used in Houston SEO marketing. Here’s the second entry in our continuing glossary of common SEO terms and phrases:

B2B
Business to Business

BACKLINKS
Also known as “inbound links” – refers to links which point to a website.

BAD NEIGHBORHOOD
Excessive search engine spam by an individual or group of websites which can result in a search engine penalty

BANDWIDTH
The amount of data that can be transferred in a given amount of time.

BANNER AD
An advertising banner displayed on a site used to advertise another website or service.

BLACK HAT
SEO practices, like cloaking, that are forbidden under Google’s search engine rules. Black Hat practices can result in a search engine penalty.

BLOG
A blog is an online journal or diary posted by an individual or groups. Blogs usually feature opinions and news that is updated regularly. Most blogs allow visitors to post comments or ask questions.
BLOGGER
The person who writes a blog.

BOT
Abbreviation for robot. Also known as a spider, bots are the software programs that scan the web performing various tasks, such as indexing web pages for search .

BRANDING
The emotional response associated with your company and/or products. A brand is built through controlling customer expectations and the social interactions between customers.

BROKEN LINK
A hyperlink which does not lead to the desired location.

Need more information? Houston Search Engine Optimization experts Directory One are here to can help you better understand the SEO terms and concepts that will allow you to successfully market your business or organization online. Many of these Houston Internet marketing tactics are as easy to implement as they are effective in increasing the traffic to your website. Contact Directory One today and let this leading Houston SEO Company show you how search engine optimization can help your business grow.

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]]> Houston Online Marketing for Restaurants https://www.directoryone.com/blog/houston-online-marketing-for-restaurants.html Thu, 23 Jun 2011 14:03:03 +0000 http://www.directoryone.com/blog/?p=1795 Restaurant websites are some of the most-searched types of local businesses, so an effective website is an excellent way for Houston restaurants to promote their businesses. The number one type of content viewed on a restaurant website is the menu.  Because of this, an online menu should be optimized so that search engines can spider them and use their content to improve a restaurant’s ranking. Formatting is important. Avoid scanned image menus. Displaying an image of your printed menu doesn’t attract the search engine spiders. They don’t see the information (menu items) contained within the image, only the image itself. Flash animation menus have the same problem. The menu should appear as a text or PDF file with specific keywords used. There should be a link to the menu from your homepage. Make your menu easy to read – choose an appropriate font size and don’t use elaborate fonts. List your daily specials. Make sure your menu items are in English, despite the national origins of the items being offered. Don’t forget to display your prices – this is an important enticement to potential customers.  You don’t have to cram all this information onto one page.  Break your menu down

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]]> Restaurant websites are some of the most-searched types of local businesses, so an effective website is an excellent way for Houston restaurants to promote their businesses.

The number one type of content viewed on a restaurant website is the menu.  Because of this, an online menu should be optimized so that search engines can spider them and use their content to improve a restaurant’s ranking.

Formatting is important. Avoid scanned image menus. Displaying an image of your printed menu doesn’t attract the search engine spiders. They don’t see the information (menu items) contained within the image, only the image itself. Flash animation menus have the same problem.

The menu should appear as a text or PDF file with specific keywords used. There should be a link to the menu from your homepage. Make your menu easy to read – choose an appropriate font size and don’t use elaborate fonts. List your daily specials. Make sure your menu items are in English, despite the national origins of the items being offered. Don’t forget to display your prices – this is an important enticement to potential customers.  You don’t have to cram all this information onto one page.  Break your menu down into sections – not only will this allow you to utilize more keywords but will also provide more specific information to your customers.

As for content, to stand out from the crowd, focus on the elements that make your restaurant unique.  For instance, does your restaurant serve locally grown food or offer special dietary dishes? This can provide important information for your potential customers when they’re deciding on place to dine.

There are several Houston website marketing companies like Directory One that specialize in the kind of search engine optimization that will increase your rankings.  Call them today at 1.800.477.1324 and find out how Houston SEO company Directory One can attract customers to your business!

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