Website Design & SEO Blog | Tips for Online Success

Is your website ready to accommodate the ever-increasing wave of mobile visitors? Here are the top four reasons why your business needs a mobile-friendly website:

1. Google Recommends Responsive

Google recommends RWD. Google is always looking to enhance the user experience. It favors mobile responsive sites over outdated, static ones due to the improved user experience and faster loading times mobile-friendly sites give – this is especially true when mobile users search for local businesses.

2. Unresponsive Sites Get a Bad Rep

A study from Google conducted by independent market research firms Sterling Research and SmithGeiger suggested that 48% of users expressed frustration when landing on websites that are not responsive. The same percentage showed that if a website didn’t perform well on their tablets or smartphones, they felt like the company didn’t care about their business at all. 36% said they felt like their time was wasted, and a whopping 52% stated that this bad user experience will not make them want to engage with a company.

3. Responsive Design Turns Visitors Into Customers (Higher Conversion)

The same study above manifested that 74% of those who checked out mobile-friendly sites stated they were most likely going to be returning visitors, and 67% said they are more inclined to buy a product or service from a mobile-friendly site. Better user experience equals better conversion rate. A responsive website stands a much better chance of engaging site visitors and making them want to stick around to see what products and services you offer.

4. Effortless Multiple Device Adaptation

If you have a responsive web design, you can provide great user experience across many devices and screen sizes, and you don’t have to build a standalone mobile site. This means that you can build your online reputations for just one URL. So when your site gets shared online whether on a mobile or on desktop, the content will be clean and easy to navigate. This is an essential web design feature; a website that adapts well in multiple devices is more favorable that a separate mobile site that is limited to a specific device or screen size.

We at Directory One highly recommend that our clients consider responsive website design – this can be extremely beneficial for conversion and for attracting more customers. For more information about our website design and development services, email us at info@directoryone.com or call (713) 269-3094 for a free website consultation.

If you are a business owner, you may be asking “What is responsive web design and why do I need it?”

One URL, multiple ways to view it

Responsive web design enables a website’s layout, including images and text, to automatically adjust to different screen sizes using the same URL. This is done through the use of fluid grids, flexible images, and media queries. By making a website responsive, your site will remain user friendly across a variety of different devices with varying screen sizes.

Responsive web design, mobile devices, and Google

The Pew Research Center reports that 68% of adults in the U.S have smartphones. For people between the ages of 18-29, the number jumps to 86%! An article from Smart Insights also noted an important statistic, in a study made by Global Web Index, it was found that 80% of internet users own a smartphone.

The need to make your website easy to use on mobile devices is crucial for your business to gain visibility in mobile platforms. Search Engine Land reports that Google officially announced that mobile searches surpassed desktop searches on Google. A Google Ads blog further notes that 61% of visitors would exit the website and look for another one if they didn’t find what they were looking for right away.  

Additionally, an article in Forbes noted that Google listed responsive web design as an industry best practice. Google Developers recommend responsive design because it gives Google Algorithms more accuracy in assigning indexed pages. In order to index pages on Google, Googlebots crawl through your site to discover new updates and pages to your site. By using responsive design, Googlebots can crawl through your site once–rapidly!– increasing efficiency by helping Google keep up with new webpage updates and indexing more of your website’s content. Faster indexing means your site rankings will improve more quickly, thus bringing in more customers!

Let Directory One create a responsive website for your business

Directory One can help you create a responsive website that will help your business remain mobile-friendly and stay up to date with the latest web design trends. To get started with your website design or redesign, visit our website or call Philip O’Hara at 713-269-3094 for a free website consultation.

Houston Web Design Company

With the new Google Chrome Bot, web design is playing an increasingly important role in determining your website’s keyword ranking. The organization, relevance, layout, and sophistication of the website are all factors that are considered when a search engine assigns a rank to a website. A Houston web designer from Directory One can help you to determine what changes need to be made to improve your website. Moreover, by working closely with you, our Houston web designer can make sure that your website is very much so a reflection of you and your business.

Search Engine Optimization Firm

Aside from web design, we also provide a variety of search engine optimization services to help get your website in Google’s and Yahoo’s spotlight. A Houston web designer works closely with search engine optimization writers to adjust the content of your website to improve its ranking in search engine searches. Some of our search engine optimization services include press release writing, routine article writing, blogging, and social media set up and maintenance.

Directory One is your solution for improving your website! As a Houston web design company and Houston search engine marketing firm, our team can redesign and rewrite your website to increase traffic and visibility. To learn more about working with a Houston web designer and our search engine optimization services, please call (713) 465-0051.

See the difference?

Mobile Web Design Strategy

Houston mobile website design company, Directory One, will help you identify the goals for your mobile website. Do you need to create a whole new website or simply redesign your desktop website so that it is compatible for mobile devices? What are the main business objectives of the mobile website?

Since mobile websites require a more simple navigation system, it is important to only focus on their primary business objectives. For example, instead of having a system where you could buy products, the mobile website may simply aim at displaying the products the business offers coupled with a strong call to action to visit the store.

Moreover, Directory One, specializes in search engine optimization analytics. With our expertise, Directory One can pinpoint which mobile devices and which browsers people are using to access your website. This allows us to cater our mobile website design towards your customers preferences.

SEO Website Design

Finally, we will use our search engine optimization techniques to increase your Google ranking and increase the visibility of your website. Moreover, Directory One is a search engine marketing company that is dedicated to building links to your website to increase traffic to your website.

Houston mobile website design company, Directory One, would love to develop your mobile website. Give us a call at (713) 465-0051 or visit us at 9135 Katy Freeway, Suite 204.