Website Design & SEO Blog | Tips for Online Success

By prioritizing your site’s backend health, you bridge the gap between human user experience and machine readability, allowing your brand to thrive in both traditional search and AI-driven discovery.

This guide gives you a complete technical SEO checklist 2026 — from audit steps to optimization techniques — so you can stop leaving rankings on the table.

What Is a Technical SEO Audit?

A technical SEO audit is a systematic review of your website’s infrastructure. It identifies issues that prevent search engines from crawling, indexing, and ranking your pages effectively.

Think of it as a health check for your website. It examines everything under the hood — site speed, mobile usability, crawl errors, structured data, and more. Most website owners focus on content and backlinks. But if Google can’t properly access or understand your site, those efforts won’t pay off.

So, what is a technical SEO audit in practice? It’s the process of uncovering and fixing the invisible barriers between your site and page one.

Complete Technical SEO Checklist 2026 for Better Rankings

Here is your full technical SEO checklist 2026, broken into actionable categories.

Crawlability & Indexation

• Submit an updated XML sitemap to Google Search Console
• Check your robots.txt file — make sure you’re not accidentally blocking important pages
• Fix crawl errors and soft 404s flagged in Google Search Console
• Confirm all important pages are indexed using the site: search operator
• Remove or consolidate duplicate content with canonical tags

Site Architecture

• Maintain a logical URL structure (short, descriptive, keyword-friendly)
• Ensure no page is more than three clicks away from the homepage
• Avoid orphan pages — every page should have at least one internal link pointing to it
• Use breadcrumb navigation to strengthen site hierarchy

HTTPS & Security

• Confirm your entire site runs on HTTPS — not just the homepage
• Redirect all HTTP versions to HTTPS with 301 redirects
• Check for mixed content warnings (HTTP assets loading on HTTPS pages)

Core Web Vitals

• LCP (Largest Contentful Paint): should load in under 2.5 seconds
• INP (Interaction to Next Paint): replaced FID as the key responsiveness metric in 2026
• CLS (Cumulative Layout Shift): keep layout shifts minimal for visual stability
• Use Google PageSpeed Insights to test all three

Mobile Optimization

• Test every key page with Google’s Mobile-Friendly Test
• Ensure text is readable without zooming
• Confirm tap targets are appropriately sized

Structured Data & Schema

• Add schema markup for articles, products, FAQs, local businesses, and breadcrumbs
• Validate schema using Google’s Rich Results Test

This is a foundational technical SEO audit checklist for websites — but each item deserves a deeper look.

Technical SEO Audit Steps to Identify and Fix Website Issues

Running a structured audit doesn’t have to be overwhelming. Follow these technical SEO audit steps in order.

Step 1: Crawl Your Site

Start with a full site crawl using Semrush or Screaming Frog. This surfaces broken links, redirect chains, duplicate meta tags, and missing H1s all at once.

Step 2: Review Google Search Console

Check Coverage reports for indexing issues. Review Core Web Vitals data. Look at the Experience tab for mobile usability errors.

Step 3: Test Site Speed

Run your top pages through Google PageSpeed Insights. Studies show that a one-second delay in page load time can reduce conversions by 7%. Speed is revenue — not just a ranking signal.

Step 4: Audit Structured Data

Use Google’s Rich Results Test to verify that the schema is valid and eligible for rich snippets.

Step 5: Check Internal Linking

Map out your internal link structure. Identify pages with no incoming internal links and connect them to your content clusters.

Step 6: Review Backlink Profile

Even during a technical audit, check for toxic backlinks using Semrush’s Backlink Audit tool. Disavow where necessary.

Step 7: Prioritize and Fix

Not every issue carries the same weight. Fix crawl errors and Core Web Vitals failures first. Then move on to structured data and site architecture improvements.

For a professional technical SEO audit service, our team handles every step from crawl to remediation.

Technical SEO Page Audit Checklist for On-Site Optimization

Here is a technical SEO page audit checklist to apply to each individual page, especially high-priority ones.

• Title tag: 50–60 characters, includes the focus keyword
• Meta description: 150–160 characters, compelling and keyword-relevant
• H1 tag: Present, unique, and contains the primary keyword
• H2/H3 tags: Used to structure content and include secondary keywords
• Image alt text: Descriptive, includes relevant keywords naturally
• Canonical tag: Points to the correct version of the URL
• Page URL: Short, clean, and keyword-rich
• Internal links: At least 2–3 links pointing to relevant pages
• External links: Links to authoritative sources where relevant
• Structured data: Schema markup applied where applicable
• Mobile rendering: Page displays and functions correctly on all devices
• Load time: Page loads in under 3 seconds on mobile

Applying this checklist consistently is one of the most impactful technical SEO checklists you can use for improving page-level rankings.

Need help applying it at scale? In Directory One, Houston SEO company, our expert team runs page-level audits across entire websites.

Technical SEO Optimization Techniques to Improve Performance

Once your audit is done, it’s time to fix and optimize. These technical SEO optimization techniques deliver the most impact.

• Compress and Lazy-Load Images

Large images are the number-one cause of slow LCP scores. Use WebP format, compress files, and implement lazy loading for below-the-fold images.

• Minify CSS, JavaScript, and HTML

Remove unnecessary characters, spaces, and comments from code files. Tools like WP Rocket or Google PageSpeed Insights flag these automatically.

• Enable Browser Caching

Caching stores static files on a visitor’s device. Returning users load your pages much faster, which improves Core Web Vitals field data — the data Google actually uses for rankings.

• Use a Content Delivery Network (CDN)

A CDN serves your website from servers closest to the user. This dramatically reduces server response time globally.

• Fix Redirect Chains

Each redirect adds latency. Chains of three or more redirects slow your site and dilute your crawl budget. Flatten them to single 301 redirects wherever possible.

• Implement Hreflang for Multi-Language Sites

If you serve multiple regions or languages, hreflang tags tell Google which version to show each user. Getting this wrong causes duplicate content penalties.

These technical SEO optimization techniques compound over time. Combined with strong content and our website speed optimization services, the results are measurable and lasting.

Essential Technical SEO Tools for Beginners and Experts

The right tools make audits faster and fixes more precise. Here are the most essential technical SEO tools for beginners and experienced SEOs alike.

• Google Search Console — Free. The first tool you should open. Shows indexing issues, Core Web Vitals, and manual penalties.
• Google PageSpeed Insights — Free. Measures Core Web Vitals using both lab and real-world field data.
• Semrush — Site audit, crawl analysis, and backlink tools in one platform. Industry standard.
• Screaming Frog SEO Spider — Desktop crawler for in-depth technical analysis of any site.
• Ubersuggest — Beginner-friendly keyword and site audit tool with a free tier.
• Ahrefs Webmaster Tools — Free option for crawl audits and backlink monitoring.
• Schema Markup Validator — Verify structured data is correct before submitting to Google.
• GTmetrix — Visual waterfall charts make it easy to diagnose speed bottlenecks.

Start with Google Search Console and PageSpeed Insights. They’re free, authoritative, and give you exactly the data Google uses to rank your site.

5 Unusual Technical SEO Best Practices That Actually Work

Most technical SEO advice covers the same ground. Here are 5 unusual technical SEO best practices that often get overlooked — but genuinely move the needle.

1. Audit Your Crawl Budget

Large sites can waste crawl budgets on low-value pages like tag archives, filtered URLs, and old pagination. Block these in robots.txt or via noindex tags to ensure Google spends its crawl on your best content.

2. Monitor Log Files

Server log files show exactly which pages Googlebot crawled — and how often. If important pages aren’t being crawled regularly, you have a crawl priority problem that no tool will automatically surface.

3. Eliminate Slow Server Response Time (TTFB)

Time to First Byte (TTFB) is often ignored. But if your server takes more than 600ms to respond, your LCP score will rarely pass — regardless of how well you optimize everything else.

4. Use Pagination Correctly

Infinite scroll and lazy-loading pagination can make it impossible for Googlebot to discover all your content. Use rel=”next” and rel=”prev” properly, or ensure paginated URLs are crawlable.

5. Check Rendered vs. Crawled HTML

Google renders JavaScript before indexing. Use Google Search Console’s URL Inspection tool to compare what Googlebot actually sees versus the raw source. JavaScript-dependent content that doesn’t render is invisible to Google.

These are the kinds of fixes our AI-driven SEO services in Houston for small businesses regularly uncover — issues that competitors overlook entirely.

Common Technical SEO Mistakes to Avoid

Even experienced teams make these errors. Here are the most common technical SEO mistakes to avoid in 2026.

• Blocking CSS and JavaScript in robots.txt — Google needs to render your pages. Blocking these files prevents proper indexing.
• Duplicate content without canonicals — Multiple URLs for the same content splits authority and confuses Google.
• Missing or duplicate title tags — About 7.4% of high-ranking pages have no title tag, and around 25% lack a meta description. Don’t let your site be in that group.
• Ignoring mobile performance — Only 47–48% of mobile websites currently pass Core Web Vitals. Mobile is Google’s primary ranking lens.
• Not updating the sitemap after publishing — A stale sitemap delays the indexing of new content.
• Using too many redirects — Every redirect slows page load. Keep them clean and direct.
• Forgetting internal link equity — Pages buried without internal links rarely rank, even with great content.

How Technical SEO Audits Improve Website Performance?

It’s worth asking directly: how technical SEO audits improve website performance — and why they pay off.

When you fix crawl errors, Google can discover and index more of your pages. When you improve Core Web Vitals, users stay on your site longer. When you add structured data, you qualify for rich snippets that drive higher click-through rates.

The evidence is clear. After comprehensive Core Web Vitals optimization, organic traffic increases of 12–20% are common. E-commerce sites optimizing to “Good” thresholds report 15–30% conversion rate improvements.

Technical SEO also protects you during algorithm updates. Sites with clean architecture, fast performance, and proper indexing tend to hold rankings when Google rolls out core updates — while poorly optimized sites often drop overnight.

Benefits of Technical SEO for Long-Term Growth

The benefits of technical SEO extend well beyond rankings. Here’s why it’s one of the smartest long-term investments a business can make.

1. Faster pages = more revenue.

A one-second delay in load time reduces conversions by 7%. For an e-commerce site generating $100,000 per month, that’s $84,000 in lost revenue annually, from one second.

2. Better crawlability = more content indexed.

When Google can easily crawl your entire site, more pages rank. This compounds over time as your content library grows.

3. Stronger user experience = lower bounce rates.

Pages with LCP under 2.5 seconds keep visitors engaged rather than bouncing back to search results. Better engagement sends positive signals to Google.

4. Structured data = more SERP real estate.

Schema markup makes your listings eligible for rich snippets — star ratings, FAQs, breadcrumbs — which increase CTR without requiring a higher ranking position.

5. Algorithm resilience.

Well-structured, technically clean websites are more stable during Google core updates. They’re built to last.

When to Hire a Technical SEO Agency?

You can handle basic audits yourself. But some situations call for professional help. Consider hiring a technical SEO agency when:

• Your traffic dropped after a Google core update, and you can’t identify why.
• You’re migrating your website to a new platform or domain.
• Your Core Web Vitals are failing despite multiple attempts to fix them.
• You have a large site (500+ pages) with complex technical architecture.
• You’re expanding into new markets and need hreflang and international SEO.

As a trusted technical SEO agency serving businesses across Houston and beyond, Directory One has delivered measurable technical improvements for companies of all sizes. From 360-degree search engine optimization audit services to ongoing maintenance, our team handles the complexity so you can focus on growing your business.

Wrapping Up

A solid Technical SEO Checklist isn’t a one-time project. It’s an ongoing commitment to giving Google — and your visitors — exactly what they need.

Start with the basics: fix crawl errors, pass Core Web Vitals, clean up your site architecture. Then layer in structured data, mobile optimization, and page-level audits. Do this consistently, and the results compound. The gap between websites that rank and those that don’t often comes down to technical execution — not just content quality.

Ready to optimize your website? At Directory One, we provide specialized technical SEO audit services to help Houston businesses dominate search results. From website speed optimization to advanced schema markup, our team has the expertise to elevate your digital presence.

Call us today at 713.269.3094 for a comprehensive, free Technical SEO Audit!

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Glossary E

Earnings per Click
Earnings based on how much advertising publishers make from each click.

Editorial Link
Search engines count links as an indication of quality. Search engines count editorial links that were earned over links that have been bought or bartered.

Emphasis
The HTML tag used to emphasize text.

Entry Page
A user enters your site via the entry page.

Error page
A web page stating an error message such as “File Not Found”

Expert Document
Expert Documents are quality pages that contain links to many non-affiliated topical resources.

External Link
An external link references another domain.

Exact Match
This is a form of keyword matching where the search query must be exactly the same as the advertisement keyword.

Exclusive Advertising
An exclusive advertising contract allows advertisers to purchase all inventory on a given page or for chosen keywords.

For more information about Houston SEO, contact SEO Website Marketing Company Directory One at (713)465-0051

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Dead Link
A link that no longer functions.

Deep Link
A deep link leads to an internal page within a website.

Dedicated Server
A dedicates server is serves only one website or a small collection of websites owned by a single person. Dedicated servers tend to be more reliable and secure than shared servers.

De-Listing
Temporarily or permanently being dropped from a directory or search engine.

Demographics
Statistical data or used to describe segments of a population. Some Internet marketing platforms allow you to target ads at websites or searchers who fit a specific key demographic group. Common demographic data includes information about the gender, age, income, and education of a specific population.

Description
Directories and search engines provide a short description of a website to provide context for searchers.

Directory
Directories group websites into categories and provide site descriptions. With a directory, picking the right category and composing a description rich in key phrases will result in greater visibility.

DNS
Domain Name Server or Domain Name System. A naming scheme mechanism used to help resolve a domain name / host name to a specific TCP/IP Address.

Domain
Method used for logical or location organization of the web. May also be used to refer to a specific website.

Doorway page
A doorway page is a web page full of relevant keyword-rich copy whose sole purpose is to be fed to the search engines.

Duplicate content
Content which is duplicate or near duplicate in nature.

Dynamic content
Content which changes over time.

Dynamic Rotation
Dynamic rotation allows ads to be placed on different pages of a site, exposing users to a variety of ads.

Houston website developers Directory One is here to help you better understand the terms and concepts associated with search engine optimization and how they can help your business achieve online marketing objectives. Contact Directory One at 713-465-0051 to find out how this leading Houston SEO Company can help your online business grow through Houston Search Engine Optimization.

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CACHE
A cache is a temporary storage area where frequently accessed data can be stored for fast easy access.

CLASS C IP’S
Link builders often look to get links from servers/websites with IP addresses that belong to different Class C Networks. Search engines usually do not give the same weight to links that are on the same IP address as those coming from different IP addresses.

CLOAKING
In SEO, cloaking refers to the technique of serving pages to a search engine spider that are different from what a human visitor sees.

CONVERSION RATE
The rate at which traffic is converted to a desired result, the result being a form based lead, a phone call, a sale, or any other useful activity that leads to a sale.

CPC
Abbreviation for Cost Per Click, the base unit of cost for a Pay Per Click (PPC) campaign.

CRO
Conversion Rate Optimization – optimizing your website so that it is fully prepared to maximize the number of conversions – a sale, a lead, or whatever the goal of your site is.

CTR
Click Through Rate – the ratio of clicks per impressions.

Need more information? Houston Internet marketing experts Directory One are here to can help you better understand the SEO terms and concepts that will allow you to successfully market your business or organization online. Contact them today and let this leading Houston web marketing company show you how Houston search engine optimization can help your business grow.

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B2B
Business to Business

BACKLINKS
Also known as “inbound links” – refers to links which point to a website.

BAD NEIGHBORHOOD
Excessive search engine spam by an individual or group of websites which can result in a search engine penalty

BANDWIDTH
The amount of data that can be transferred in a given amount of time.

BANNER AD
An advertising banner displayed on a site used to advertise another website or service.

BLACK HAT
SEO practices, like cloaking, that are forbidden under Google’s search engine rules. Black Hat practices can result in a search engine penalty.

BLOG
A blog is an online journal or diary posted by an individual or groups. Blogs usually feature opinions and news that is updated regularly. Most blogs allow visitors to post comments or ask questions.
BLOGGER
The person who writes a blog.

BOT
Abbreviation for robot. Also known as a spider, bots are the software programs that scan the web performing various tasks, such as indexing web pages for search .

BRANDING
The emotional response associated with your company and/or products. A brand is built through controlling customer expectations and the social interactions between customers.

BROKEN LINK
A hyperlink which does not lead to the desired location.

Need more information? Houston Search Engine Optimization experts Directory One are here to can help you better understand the SEO terms and concepts that will allow you to successfully market your business or organization online. Many of these Houston Internet marketing tactics are as easy to implement as they are effective in increasing the traffic to your website. Contact Directory One today and let this leading Houston SEO Company show you how search engine optimization can help your business grow.

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Houston SEO Glossary All About the A’s

301 Redirect
301 redirects are often used by search engine marketers to redirect search engine spiders to a new webpage when an older one has been removed.

404
A server response code indicating that the requested page was “Not Found”

Above the Fold
Originally used to describe the top portion of a newspaper; in online marketing it means the area of content viewable prior to scrolling on a website.

Adjacency
Describes the relationship between words in a search engine or query.

AdSense
Google’s advertising network. Google AdSense is an excellent way for a website to earn money by displaying Google ads on their content pages.

AdWords
Adwords is Google’s CPC based text advertising – the paid ads that appear on their search engine result pages.

Affiliate
Click for sale – An individual or company that markets a merchant’s products or services and are paid only when an action occurs.

Affiliate Site
A site created for generating revenue from ads or links for companies or individuals the affiliate has a relationship with.

Age of Domain
Refers to the number of years a particular website has been on-line.

ALT Attribute
The ALT attribute is designed to provide information about an image or graphic in a text format that is easy to read for search engines.

ALT Tags
ALT tags are the text tags associated with a web page graphic, describing the image using good relevant keywords.

Analytics
Analytics refers to the detailed statistics about the visitors to a website, collected by viewing a servers log files or by placing code on your website.

Anchor Text
Anchor text refers to the text that is used in a link. Anchor text is used by search engines as an important ranking factor.

Anchor Text Optimization
Anchor Text Optimization refers to the technique of placing keywords in the anchor text of your incoming links in order to rank better for those keywords.

Algorithm
As it relates to search engines, an algorithm is the set of rules that search engines use to rank the results of a search query.

Authority Site
A site that is deemed to be authoritative in a particular field or subject matter, or that is highly linked to and has a large amount of traffic. Links on Authority sites are desirable to link builders because of the value given to them by the search engines.

Next: “B” Glossary Terms.

Need more information? The Houston Search Engine Optimization professionals at Directory One are here to help you better understand the SEO terms and concepts that will help your business grow. Contact Directory One at (713) 465-0051 for more information.

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Houston search engine optimization builds these links in many ways. One of the fastest and easiest ways to get others to link to your site is a method called link baiting. A site’s ranking is determined in a large part by how many links it can catch. To haul in a big catch you need some good bait. Link bait is content that is specifically designed to attract attention with the goal of encouraging others to link to your site.

There are many different types of content – news, humor, attacks on sacred cows – that can serve as bait. To achieve its objective, this content should educate, entertain or offend. Link bait is only successful when it stirs things up. Because of its viral nature, some link bait content can become a very powerful marketing tool.

Link baiting is only one many ways Houston SEO attracts incoming links to a site. To obtain the best results, a business needs to utilize all the link-building strategies in its Internet website marketing plan. Website marketing firms like Directory One offer link building services that increase a business’ rankings on the search engines, enabling them to reach more potential customers. For more information on how link building and other SEO website marketing techniques work, call Directory One at 713-465-0051.

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Secondary keywords are designed to support the primary keywords. For example, if “Automobile Repair” is your primary keyword phrase, secondary keywords might include “auto repair”, “automobile maintenance” or “automobile service and repair”. If your business mainly serves a local market – say Houston, Texas – then secondary keywords like “Automobile Repair in Houston” or “Houston Auto Repair” secondary keywords may be as important a factor as your primary keywords. Even though “Houston Automobile Repair” may not rank as high as “Automobile Repair”, this secondary keyword phrase will allow you to more accurately zero in on your target audience.

Secondary keywords allow for a more natural kind of content – content that doesn’t rely on repeating the same keyword phrases over and over again. They can both expand and narrow the reach of your content – allowing your site to attract visitors that know exactly what they’re looking for as well as browsers who aren’t sure exactly what they’re looking for.

Well-optimized content, whether it’s an article, blog entry or product description contains a healthy combination of primary keywords and secondary keywords.

To discover how using secondary keywords and other Houston web marketing strategies can direct visitors to your site and increase your online traffic, contact website marketing firm Directory One at directoryone.com or 713-465-0051. For the past fifteen years, the Houston SEO professionals at Directory One have been helping businesses big and small achieve their online marketing goals. Let our Houston search engine optimization professionals show you how secondary keywords can help your business rank number one with the search engines through Internet Website Marketing.

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Keyword density isn’t about what keywords or keyword phrases you use, but when you use them and how often. If you use too few keywords then you won’t achieve your highest possible ranking on the search engines; use too many and you run the risk of being accused of keyword stuffing.

The optimum keyword density for primary keywords is 1 to 3 percent and 1 to 2 percent for secondary keywords. Website marketing firms use the formula (NKR / TKN) * 100 to determine the keyword density of content. NKR is the number of times your keyword is repeated within your specific content, divided by TKN, the total number of words in the content, multiplied by 100. The formula for determining the keyword phrase density is a slightly different: (NKR * NWP / TKN) * 100, with NWP representing number of words in your keyword phrase.

Proper levels of keyword density will allow your site to rank well with the search engines. For more information on keyword density and other SEO concepts that can help your business grow, contact Internet website marketing company Directory One at directoryone.com or 713-465-0051. The Houston search engine optimization experts at Directory One have been helping small, medium and large companies achieve their SEO website marketing goals for many years.

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Houston SEO knows that since every site has different characteristics depending on the purpose it serves, it is hard to make across-the-board evaluations for every site on the web. However, Houston web marketing encourages you to tend to the following best practices in Google Analytics.

The metrics that you see in an Analytics report displays data collected from Google for all site visitors that have JavaScript enabled on their computers and do not block cookies. Thus, this data is inherently skewed to underreport site metrics. Furthermore, if someone has set up the Analytics to block an IP address, all visits from that IP address will be left out of the report as well. While the Analytics report is not accurate to the number value, it is very useful for determining visitor trending as well as overall site health and performance. The value of the data collected in an Analytics report comes through dividing the collected information to gain insight into the way visitors interact with and travel through your site.

There will always be slight fluctuation in the metrics. Keep an eye on the rate of change per month. Site performance should be steadily increasing. If site performance is not steadily increasing, there could be many reasons for this. Recent site or optimization changes affect performance. It can take around six months for optimization changes to start showing results through the site visits. Other reasons for fluctuation in per month performance can be attributed to anything from an extra weekend in the month (business sites receive much fewer visits on weekends or holidays), a change in payperclick phrases (higher converting phrases that may cost more), seasonal business changes, or a change in the way visitors are entering and moving through the site. If you are concerned about the fluctuation of your site visits per month, a better comparison to understand the state of your site would be to compare the visits for the same time period over different years. These reports will eliminate seasonal variation and reflect optimization changes.

Houston SEO Interprets Your Analytics Report

A few things to check for to determine site health include the bounce rate. The bounce rate describes visitors that enter your site and leave in less than a minute. These visitors were either not looking for the type of site that you have, or they entered the site and immediately left because they found what they were looking for right away – such as a phone number. The average bounce rate for sites is 70%. Anything lower than that is fantastic. This means that the search engines, payperclick, and referring sites are sending many people to your site who are actually looking for your services. You can find these metrics in the Traffic Sources section of Google Analytics. To get a lower bounce rate, you may consider tailoring your optimization to the keywords that are generating higher conversions.

Other reports that I like to look at to determine site health include the number of pages the average visitor to your site see, and how long they spend on the site. The top content and landing (entrance) pages should be index or product description pages. Don’t be scared of the report that says “exit pages.” Every one who enters the site must at some point leave it, and an exit doesn’t indicate that they have lost interest even if they have not converted. Ideally you will see the contact page as one of the top exit pages.

The keywords report contains the words people actually typed into their search engine boxes to enter your site through. This reflects the way visitors entered your site, and these words should be relevant to your content. Keep in mind that your site appeared on many other searches under many other keywords, and those are the keywords people clicked through. These keywords should be different from the ones that the site is optimized for, but only slightly. The keywords the site is optimized for are the ones that your Houston search engine optimization company is telling search engines to categorize your site under. The Google Analytics keywords come from search click-throughs.

Keep in mind that there are many different types of visitors. Ideally for the business, all visitors would be ordering boxes. However, in reality there are visitors who order your services, visitors who are just there to look or learn, and visitors who stumbled upon the page and leave immediately. The visitors to pay closest attention to are the ones who travel to the contact page, and the ones who did not bounce off of the page. You should set up advanced segments and custom reports in Google Analytics that track the landing, content, and exit pages of this relevant traffic. From these reports, you can make changes to the site and optimization to generate more conversions from visitors.

If you have any questions about Google Analytics reports, contact Houston Internet Marketing Company Directory One at (713)465-0051.

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