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Silver Web Marketing Package

This Directory One Houston Internet marketing package provides optimization of up to 60 pages, including up to 100 hours of web design work. The set up and maintenance of all social media outlets, 12 keyword-optimized articles, and 6 press releases are also included in this package. Directory One will also film up to 5 minutes of finished video for your company including an optimized script, video shooting and editing, and distribution to YouTube and your website.

Website Redesign and Design That Complies with Google Standards

Directory One will convert and optimize up to 60 pages (approximately) of your current website to comply with the search engine standards of Google and Bing. This website marketing package includes up to 100 hours of web design work. Additional hours are billable at our published rates.

Responsive Website Design for Smart Phones and Tablets

Directory One only uses responsive website templates for website redesign and creation. Responsive designs allow the website to automatically adjust to different devices. This makes the need for a complete mobile website design obsolete.

Keyword Research

We will identify the best industry-specific keyword phrases that target your industry and audience through 16 hours of research about your industry and analysis your competitors. Once we compile these keyword phrases, we utilize them in your content curation for the creation and distribution of everything from your website copy, press releases, social media, and PPC (Pay-Per-Click).

Search Engine Optimization - Site Structure/H1 Tags/Meta Tags/Keyword Search

To properly set up the infrastructure of your website, we utilize Bing Webmaster Tools, Google Webmaster Tools, and Google Analytics. We customize your website's robots.txt and sitemap.xml files to make it more SEO-friendly for search engines to discover and rank your website's content.

Based on the keyword research and recommendations, we collaborate with you to ensure that your brand message is represented in your web content. We do this by optimizing meta-tags, including page titles, descriptions, keywords, and use of ( H1-H5 ) header tags. To ensure proper indexing, we then submit your web content to established web directories such as Google+, Yahoo, and Bing.

Initial setup and management consists of 50 hours per year.

PPC Advertising and Management (Google Sponsored Listing)

SEO is a long-term process, but Google Pay-Per Click (PPC) is more about immediate results.

We will set up and manage your company’s Pay Per Click account up to $30,000 annually and perform 60 hours of account management per year. This includes custom ad campaigns written for your audience based on the top keywords from your keyword documents and specified locations that your ads will be shown in.

Social Media Package – Includes Set Up, Customization, and 50 Updates

The influence of Social Media on SEO requires the setup and maintenance of social media accounts that contribute to your web presence. This package comes with a maximum of 50 posts per year, spread across all of your social media outlets.

We will set up and customize per your specifications the following social media pages:

  • Blog – includes set up and installation of blog, automatic distribution to your social media pages (see below), plus optional training of up to three of your employees in creating optimized entries.
  • Facebook company page set up
  • Google profile page set up
  • LinkedIn company page set up
  • Twitter page set up
  • YouTube page set up

Web Page Copywriting – 12 Keyword-Optimized Articles

Compelling and original content not only sells your products and services, but helps your website ranking as well. Each of the 12 articles that come with this package target specific key phrases relevant to your business and have a strong call to action that can potentially turn visitors into clients.

Press Release Copywriting and Distribution – 6 Press Releases

Internet press releases tell the world about news and events regarding your company. We will write, optimize and distribute 6 press releases that give your company exposure on outlets such as Google News, Yahoo News and MSN News.

Video Production & Optimization – 40 Hours

We will film up to 5 minutes of finished video for your company. The video includes an optimized script, video shooting and editing, and distribution to YouTube and your website.

Directory Link Building – 50 Hours per Year

There is no better way to establish your website’s credibility than through directory link building. We will compile a list of industry-specific premium directories and submit your website to them. We will also claim and optimize your Google Local and Bing/Yahoo Local.  Note: If additional payments are needed for these services if they should exceed 50 hours per year, they will be charged to your company’s credit card.

Reporting/Analytics/Premise Visits with a Directory One Representative

Directory One keeps you informed with 12 Custom Google Analytics Reports, 4 Keyword Search Engine Ranking Reports, and monthly visits with a Directory One representative.

Free Domain Name Registration & Web Hosting

As a Web Marketing client Directory One will support you with Free Domain Name Registration for new websites that we design, and free web hosting for the site.

For more information about Houston web design or any of our Houston Internet marketing packages, call us today at (713) 465-0051 to speak with a web professional at Directory One.