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Editing Your Way to Success: The Key to Successful Video Production

Video production is a systematic process, and usually involves the work of many different people. One element that should never be overlooked in the often hectic process of creating and filming a company video is the editing portion. Good editing will make all the difference in how successful a video is for your business.

Deciding What Stays and What Goes

Think back to the last time you watched a YouTube video on a subject with which you were unfamiliar. How quickly did it grab your interest? If the video started out rather lackluster, how many minutes (or seconds) did you watch it before deciding to bail? For most people, unless a video grabs their attention in one minute or less, they will hit the back key. Therefore, it is vital that you eliminate any weak or boring bits out of your video. Your Houston video marketing company can help you to determine what will present your business in the best light.

The More is Less Approach

While video and Internet are two different mediums, you should approach the idea of graphics and images the same way in both instances. TV commercials with lots of cartoonish animation and imagery are appealing for certain audience members – mainly those under ten years of age. Unless your business would benefit from this sort of imagery, your video production should be kept simple.

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