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Estimated Number of Hits Per Month
The number entered here would be for the first month.
Estimated CR
CR=Conversion Ratio. This is the percent of people who visit your website that buy a service or product. Beginning CR's are usually between 1 and 2 percent of hits. CR's tend to grow as the number or return customers grows and your site gains popularity. To be safe, we have provided an initial CR value of only a 1/4%.
Average Profit Per Sale
This may be difficult if you have a variety of products ranging in price. If so, we recommend using the profit per sale of your lowest priced item as an initial estimate. After all, your ROI can only get better from there and that way you'll be sure not to overshoot your estimated ROI.
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