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Internet Marketing SEO Course Offered at Houston Baptist University

Two noted website marketing executives to teach course on Search Engine Optimization

Houston, Texas (Marketwire) January 19, 2009 -- A new SEO course offered by the College of Continuing Studies at Houston Baptist University will offer an unique insight into Internet marketing, website design and Search Engine Optimization (SEO). The six-week course will be taught by Houston website marketing specialists Tom King and Philip O’Hara.

"Web marketing is an essential tool in building a successful business," stated O’Hara. "At Directory One, we thrive on teaching individuals and companies how to create a call to action to their web site. We are thrilled to be able to offer this course on the HBU campus."

Students will learn Internet marketing skills, the basics of Search Engine Optimization including domain name considerations, hosting strategies, keyword research, HTML tagging, header utilization, URL extensions, content development, web site submission to search engines, and an overview of best-practice related tools. Additionally, this course provides a review of Google tools such as iGoogle accounts, AdWords, Analytics, AdSense, and Webmaster Tools.

The course features a high degree of interaction with instructors, and each student will build a small website by utilizing SEO techniques. At completion, students become certified through "Web CEO Competent Internet Marketer Certification."

The SEO course is open to the general public, current students, faculty, and HBU staff. It runs for six sessions on Mondays: January 26, February 2, 9, 16, and 23, and March 2 from 6:00 PM - 9:00 PM. Registration is available by calling the College of Continuing Studies at (281) 649-3700.

About the College of Continuing Studies at HBU

The HBU College of Continuing Studies offers courses geared for the non-degree-seeking student interested in enrichment, leisure learning, or professional development. The College's on-campus and online classes maintain the same standards as HBU's programs for degree-seeking students, with high quality, relevant courses taught by qualified instructors who have a passion for teaching and a respect for lifelong learning.

About Directory One

Directory One provides a complete, custom website marketing solution for companies nationwide. Whether you already have a website and would like to make it more successful or you are building a website for the first time, Directory One will provide a cost-effective search engine optimization, website design and marketing solution to help your business grow.

For more information, please contact: Philip O’Hara
Directory One
(713) 465-0051

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