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Houston PPC Search Engine Advertising Course Begins March 23

Second of Six Internet Marketing Courses at Houston Baptist University

Houston, Texas (Marketwire) March 9, 2009--The second of a six-series Internet Marketing program will begin on March 23 at Houston Baptist University. The series focuses on Search Engine Advertising, often referred to as “PPC” or Pay-Per-Click advertising.

Offered by the College of Continuing Studies, the Internet Marketing series consists of six Houston courses designed to provide specific Internet marketing skills and accreditation. Course instructors are Houston website marketing specialists Tom King, who is certified by Google in AdWords, Analytics, Website Optimizer and Webmaster Tools, and Philip O’Hara, president of Directory One, Houston’s leading website design and search engine marketing firm.

This is the first time in Houston that an Internet Marketing course delves into Pay-Per-Click advertising. Instruction will include keyword research, effective ad writing, proper account set-up, ad monitoring, benchmarking progress and an overview of best-practice related tools. After completion of the course, students will have the skills necessary to qualify for a “Google AdWords Qualified Individual” certificate.

The Houston PPC and SEO Internet marketing course will take place on six Mondays: March 23 and 30, and April 6, 13, 20, and 27, from 6:00 - 9:00 p.m. Registration is available by calling (281) 649-3700.

The College of Continuing Studies will host a complimentary preview to the PPC/SEA courses. These complimentary Houston seminars are offered from 8:00 AM - 12:00 PM on March 12, April 30, June 18, September 3 and October 8. The seminars are free, but registration is required.

About the College of Continuing Studies at HBU

The HBU College of Continuing Studies offers courses geared for the non-degree-seeking student interested in enrichment, leisure learning, or professional development. The College's on-campus and online classes maintain the same standards as HBU's programs for degree-seeking students, with high quality, relevant courses taught by qualified instructors who have a passion for teaching and a respect for lifelong learning.

About Directory One

Directory One provides custom Houston website marketing services for small to medium size companies. The professional staff can design and build a website for the first time or consult on making a company’s website more effective. Directory One offers individual solutions for each client on all aspects of search engine optimization, website design, video production and web marketing.

For more information, please contact:
Philip O’Hara
Directory One
(713) 465-0051

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