Directory One Strengthens Foothold in Website Optimization and Search Engine Marketing Industry by Carving New Niche
With their expanding services and client list, Directory One moves into Medical marketing - Now placing it among Houston's top optimization companies.
Houston, TX (PRWEB) November 11, 2005 -- Expecting to double earnings this year and expand its list of client services, Directory One is fast becoming one of Houston's leading web optimization and search engine marketing companies. Personalized packages and one-on-one client service are proving profitable for Directory One clients and gaining the attention of once conservative industries such as the medical profession.
"While it has taken some time for many companies to understand the power of the Internet if harnessed appropriately, the medical industry has been among the more conservative until recently," said Directory One company founder and CEO Philip O'Hara.
"Physicians are now recognizing that potential patients are referring to the Internet as a useful tool in selecting medical care. It's important that they utilize it fully and maximize the opportunities it affords," O'Hara added.
Today the new branch of its business offers specialized services to physicians spanning a variety of interests – from chiropractors to orthopedic surgeons and sports medicine specialists. By first building a relationship with the doctor and their practice, the Directory One medical writers and web designers are able to develop online environments that not only inform patients, but also establish a level of trust.
"I've been an orthopedic surgeon for over 20 years. When I opened my orthopedic surgery and sports medicine clinic two years ago, I had a website designed. I thought that's all I needed," said Dr. Mark Sanders of the Sanders Clinic for Orthopaedic Surgery and Sports Medicine.
"But despite the great information we had on the Website, people just couldn't find it. After working with Directory One this past year, traffic to the site has increased significantly. I have new inquiries nearly everyday – from both within and outside of the United States. Directory One has been instrumental in growing my practice," said Sanders.
According to O'Hara, attributing to the company's success is its talented team of computer programmers, web designers, writers and marketing professionals sensitive to the differences between traditional marketing and Internet marketing.
O'Hara, who spent most of his career helping businesses save money on Yellow Page advertising as a marketing consultant and business strategist, recognized the tremendous potential of Website optimization in a newly emerging Internet market. That's when he opened the doors of Directory One.