Search Engine Marketing | Client Information

Search Engine Marketing (SEM) Client Form

Effective Search Engine Marketing is a team effort that moves beyond simply optimizing your website. It is an ongoing process that combines the elements of Consultation and Analysis, Link Building, Search Engine Optimization, Sponsor/Pay-Per-Click Campaigns and Content Development. It is that combination which produces a pervasive, sustained Internet presence for your website.

At Directory One we are committed to delivering maximum results for your organization. To achive this, we need to understand some background information about your business, your competitive environment and your expectations. Additionally there is some basic information we will need to begin and manage your optimization campaign. Please take a moment to complete the following information (if applicable) and thank you for choosing Directory One.

Please fill out the form below to request information about our search engine marketing (SEM) consulting services and internet marketing strategies

To properly optimize your website, Directory One needs access to some basic information. With this Access, we will make the necessary adjustments to help your rankings.

What is your URL (Web Address):
What individual or company designed it:
What is their Telephone Number:
What is their Email Address:
Who currently hosts your website:
Host Telephone Number:
Host Email Address:
Where is your domain name registered:

Yes No

Do you already have a Google, Yahoo(Overture) or MSN Pay-Per-Click account?

You can learn quite a bit from your competitors - what they do well and what they do poorly.
Both help determine a marketing strategy that will separate you and generate improved results.

Who are your 3 main online competitors and what are thier web addresses?

Competitor 1.    Website:
Competitor 2.    Website:
Competitor 3.    Website:

Key words or phrases are the things prospect type into search engines when looking for an organization such as yours.
When we have identified them, we will take steps to ensure that your website appears (ranks) when that word or phrase is used.

What are your Top 10 business terms that you would want people to use when looking for your organization?
A business term may be one to four words, for example, houston personal injury lawyer, houston law firm, houston attorney.

In most cases one word business terms are too general, so the more specific you can be, the better.

Business Terms			Business Terms
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3.			4.
5.			6.
7.			8.
9.			10.

The Internet has moved from being solely a vehicle for national or international business to one used heavily for local information. Knowing where your potential customers/clients will come from enables us to target your campaign for maximum effiency.

What locations are you primarily soliciting customers from? Such as: Dallas, Houston, Texas, Arizona, U.S., Sugarland, Harris County, The Heights, etc.

1.    2.
3.    4.
5.    6.
7.    8.

Every organization has products or services that are more important than others for profit. Knowing which are the most important helps us target your campaign where it will gererate the greatest returns for you.

What products or services do you make the most profit on?

1.
2.
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Search Engines use complex and constantly changing mathmatical algorithms to determine which webpages contain the most relevant information and therefore deserve higher rankings. One constant is that links from other website back to yours, particulary information or authority websites, help rankings.

Are there any authority sites that link to you?
Ex: manufactures, directories, magazines, government sites, associations, also sites like BBB or Chamber of Commerce.

Have you paid for links from directories like Yahoo, Bcentral, Uncover the Net, Business.com, Weslaw, Martindale Hubble, Thomas Register, Yellow Pages or White Pages? If so which ones?

Search Engine Marketing involves adjusting the underlying source code of a website to make it easier for the Search Engines to "find and see" it. By making these necessary adjustments plus recommending visible adjustments such as adding content, site maps, landing pages, etc., your website is more likely to achieve sustained visibility among your target audience.

For more information on search engine marketing, please see:
F.A.Q - search engine optimization FAQ
Resources - optimization resources and tools
Services - search engine marketing services

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Search Engine Marketing (SEM) Client Form